90000 How to design a good survey (guide) 90001 90002 90003 A Simple Guide to Making a Good Survey. 90004
90005 90002 LimeSurvey makes it easy to put together a survey very quickly. Unfortunately, that makes putting a bad survey together very easy too.
90005 90002 In this page, you’ll find a simple guide to putting together a survey which will not only be painless for your audience to answer, but will give you meaningful answers too.
90005 90002 This blog also provides another useful list of «Survey design tips & tricks»
90005 90002 Some important questions need to be answered before designing any questionnaire — actually even before deciding whether a questionnaire is the right way to go.90005 90002 90015 What is it that you really want to find out with your research? 90016
90005 90002 Based on that:
90005
90020 90021 90003 Will a survey help me for this problem? 90004 90024
90021 90003 How the survey can help me to answer the problem? 90004 90024
90021 90003 Who are the right people to ask? 90004 90024
90021 90003 How can you reach them? 90004 90024
90021 90003 What is needed to make them understand your questions? 90004 90024
90021 90003 Which — if any — are the statistical methods you want / need to use on the data? 90004 90024 90045
90002 These are just a few of the issues you need to be clear about to even decide whether LimeSurvey is the right tool for you.LimeSurvey is great for fully structured (you know all the questions you might need to ask before you start the interview), standardized (everyone gets more or less the same questionnaire), mostly quantitative (it is mainly about numbers or questions with predefined answers) questionnaires which are collected online.
90005 90002 To some extent you can of course vary from this: You can use LimeSurvey to collect answers to some sorts of phone interviews. You can use LimeSurvey to collect qualitative data, e.g. by using text questions.
90005 90002 But at some point you might get to the conclusion that other research methods are more suitable.
90005
90052 Structuring a questionnaire. 90053
90002 To decide in which order to ask questions and how to group them, there some aspects to consider, e.g.
90005 90002 If possible, start with questions that are easy to answer and which all participants are comfortable answering. Often these will be screening questions anyway, i.e. questions you need to ask to find out whether you are asking the right people (use conditions and / or quotas to deal with these screening questions).90005 90002 Putting these «ice breaker» questions at the beginning might help to avoid participants leaving your survey, as people might be less likely to terminate once they have already put some work into answering the questionnaire.
90005
90060 Which of the following fruit do you like?
#Apples ()
#Bananas ()
#Cherries () (Single choice) You can use Conditions, to make next question appear about cherries, if participant chose answer » cherries ». Why do you preffer cherries?
#They are tasty
#I love the color
#They are healthy
#They are juicy
#I love cherry pie.(Multi choice (or single choice, depends if you need exact data) question) How much do you like cherries?
# 1) Not much more than other fruit
# 2) Like them pretty much, more than other fruit
# 3) It’s one of my favourite fruits!
# 4) I ADORE CHERRIES! (Single choice) Do you know any recipes related to cherries? [Textfield]
90061
90002 Above is an example of easy attractive questions followed by main question.
90005 90002 The point was to gather recipes related to cherries, apples and bananas.90005 90002 On the other hand.
90005 90002 If you need to ask problematic questions, you might think about using different pages (one page per group or one page per question) and putting theses questions at the very end. By this, if participants decide to interrupt, at least their former answers are saved.
90005 90002 Another aspect for structure is to avoid biases introduced by the questionnaire itself.
90005 90002 For example, in market research there are concepts which require unaided and aided questions.An example for an unaided question would be:
90005
90060 «Which brands of chocolate do you know?» (Followed by an empty text box)
90061
90002 The corresponding example for an aided question would be:
90005
90060 «Which of the following brands of chocolate do you know?» (Followed by a list of brands (multiple choice))
90061
90002 If you would like to include both into the same questionnaire, you should again make sure to put them on different pages and put the unaided version before the aided on — otherwise you will basically teach or at least actively remind participants about existing brands which will invalidate your results for a following unaided question.90005
90052 Individual questions 90053
90002 Questions should be non-suggestive. So «What is your opinion about LimeSurvey?» is an acceptable question while «Do not you agree that LimeSurvey is a really great tool?» is most likely not.
90005 90002 Example:
90005 90002 People may say 90003 «yes» 90004 to donate money if you ask the questions this way
90005
90020 90021 90094 Do you love nature? 90095 90024
90021 90094 Will you donate money to help the river? 90095 90024 90045
90002 But probably will say 90003 «no» 90004 if you ask the questions this way:
90005
90020 90021 90094 Is lack of money a problem for you? 90095 90024
90021 90094 Will you donate money to help the river? 90095 90024 90045
90002 To avoid this kind of thing, try to have your questions go:
90005
90020 90021 from the least sensitive to the most sensitive 90024
90021 from the more general to the more specific 90024
90021 from questions about facts to questions about opinions 90024 90045
90002 Also, a survey question can be:
90005
90020 90021 90003 Open-ended 90004 (the person can answer in any way they want), or 90024
90021 90003 Closed-ended 90004 (the person chooses from one of several options) 90024 90045
90002 Closed ended questions are much easier to total up later on, but may stop people giving an answer they really want.90005 90002 Example: «90094 What is your favorite color? 90095»
90005 90002 90003 Open-ended 90004: Someone may answer «dark fuchsia», in which case you will need to have a category «dark fuchsia» in your results.
90005 90002 90003 Closed-ended 90004: With a choice of only 12 colors your work will be easier, but they may not be able to pick their exact favorite color.
90005 90002 Look at each of your questions and decide if they should be open-ended or closed ended (take the opportunity to rewrite any questions, too)
90005 90002 Example: «90094 What do you think is the best way to clean up the river 90095?»
90005 90002 Make it 90003 Open-ended 90004: the answers will not be easy to put in a table or graph, but you may get some good ideas, and there may be some good quotes for your report.90005 90002 Example: «90094 How often do you visit the river? 90095»
90005 90002 Make it 90003 Closed-ended 90004 with the following options:
90005
90020 90021 Nearly every day 90024
90021 At least 5 times a year 90024
90021 1 to 4 times a year 90024
90021 Almost never 90024 90045
90002 You will be able to present this data in a neat bar graph.
90005 90002 When working with multiple choices or single choice questions make sure to choose the right one and formulate both question and answers appropriately.90005 90002 90003 For example: 90004
90005
90060 Which of the following fruit do you like?
#Apples ()
#Bananas ()
#Cherries ()
90061
90002 is a typical multiple choice question, as you can like several of those — in contrary «Which of the following fruit do you prefer?» is a single choice question.
90005 90002 Both fruit examples have been formulated to make clear that it is only about the fruit listed as answers. If your question would be «Which is you favorite fruit?» you should either have a really exhaustive list of fruit or — more likely, use LimeSurvey’s setting to add an «other» field.More generally, answer options in most cases need to be complete, mutually exclusive and definite.
90005 90002 If you have multiple or single choice questions with a lot of options for answers, you need to be aware that this might introduce another bias, as participants are likely to pay more attention to the very first options than to those in the middle. LimeSurvey offers a nice option to randomize the order of questions and to some extend diminish this problem.
90005
90052 What makes a good survey? 90053
90002 There are 3 features of a survey which might make it useful:
90005
90200 90021 The questions are clear and precise, collectively allowing for detailed, unambiguous and meaningful answers.90024
90021 All predefined answers provided and their formats are appropriate to the question. 90024
90021 There is room for people to add additional information if they need. 90024 90207
90002 Adding to that, always keep the user experience in mind. Reading, scrolling and clicking are tiring activities, so:
90005
90200 90021 Avoid any unnecessary question 90024
90021 Use conditions to avoid asking questions not relevant for a specific participant 90024
90021 Keep questions and answers short and easily readable — use appropriate markup 90024
90021 Think about the trade-off between scrolling and clicking.Display everything on one page for short questionnaires (5-15 questions, depending on question complexity). Use groups wisely for longer questionnaires, i.e. group questions comprehensibly; use group descriptions to give a clear statement about the topic of the following questions. 90024
90021 Avoid confusing participants with different scales, i.e. limit the amount of different scales types, scale scopes and different scales descriptions as much as possible. Try not to change the direction of scales.(There are some methodological exceptions). 90024
90021 For rating scales it might be useful to use an even number of rating options so the user has to decide for a certain direction (see below). 90024 90207
90060 Example for good answer scales: 1. Very good 2. Good 3. Quite good 4. Not that good 5. Bad 6. Very bad Example for bad answer scales: 1. Good 2. Fair 3. Bad
90061
90002 The best way to start designing a survey is to take a second to imagine your ideal feedback. It goes without saying that meaningful responses are the most useful ones, so try to create questions which invite these answers.90005 90002 How can you go about that? The best method is to split up all the areas and decide on what information you need.
90005 90002 For example, imagine you held an event, open to the public, and needed to get some general feedback about the event.
90005 90002 A «bad» survey might be similar to the following:
90005
90060 Did you enjoy the Event? () Yes () No How good was the wifi? 1 2 3 4 5 6 7 8 9 10 () () () () () () () () () () Did you arrive OK? () Yes () No Was the provided map OK? () Yes () No Were how did you feel about the mixture of speakers? () Very sad () Sad () Neutral () Happy () Very Happy
90061
90052 Matrix questions.90053
90002 That may be a bit of a generalisation, but its a good rule to live by.
Anything that involves a scale of any sort should be avoided
unless you want an answer that can be measured on a scale, like age, time (maybe) or quantities.
Similarly, a matrix of compulsory questions can be a bit of a deterrent for your audience as not only are they badly structured,
but they do not allow for any extra information.
90005 90002 Chances are if someone is completing your survey they want to give feedback, and if they do not think they can share anything useful they’ll just close the window and move on.90005 90002 So what’s wrong with the survey above?
90005 90002 Let’s look at each question step by step.
90005 90002 Question 1 does not really achieve anything. Imagine receiving 100 «no» responses. Firstly you’d be sad, but secondly you would have absolutely nothing to do with the information. We’ll look at a possible improvement to this in a moment.
90005 90002 Question 2 is so bad it’s painful. If we go back to our 3 steps, we see that the questions need to be clear and precise. I’m not an expert in Wifi but I’m fairly certain you do not measure it in «goods».What’s more, it does not allow for a meaningful answer — What will you do with the knowledge that while 33% of people rated your wifi as being good, only 23% rated it as good? Point number 2 tells us that the predefined answers need to be appropriate to the question.
90005 90002 It’s fairly obvious that a scale of 1 to 10 will not help you improve on the quality of your wifi. The real killer in this one is the need to have space for people to add additional information. How could someone report a specific problem?
90005 90002 In this case? It’s impossible.Surveys are all about finding out something you can work with or learn from.
90005 90002 The next two questions have the same result — they provide a platform for people to say yes or no. And neither of those questions allow for detail. In a better survey, which we’ll consider in a moment, you could learn particular problems from specific people.
90005 90002 The final question is another painful one. Asking for the level of satisfaction about something is pretty much useless, as every person has different interests, and so everyone will likely have different opinions on each speaker.It’s another example of where a range question is being used and should not be.
90005 90002 Have a look at the improved survey there.
90005
90060 Did you make use of the in-house wifi? () Yes () No Did you experience any problems? () No problems at all () A couple of small issues, nothing major () One or two severe issues () The wifi was nearly totally unusable. If you experienced problems, could you briefly describe them? (Text field) Did you arrive ok? () Yes () No How did you come to our event? () Train () Car () Bus () Light Rail (IE Tube, Tram) () Walk Did you use the map from our website? () Yes () No If you looked at the map, was it detailed enough? () Yes () It gave me a rough idea, I used another map for more detail though () Not detailed at all.If you did not use the map, why not? () Not enough detail () I used a satnav / google maps instead () I did not even know it existed! Generally speaking, were the speakers interesting? Did you enjoy the presentations? () Nearly all were interesting and thoroughly enjoyable () Mainly enjoyable, but a handful of less interesting talks. () A 50 & ndash; 50 split () More dull than interesting () Did not find any interesting. Please elaborate on your answer to the question above. Feel free to reference any particular people / talks.(Text field) If we could improve the range of talks, or you have any other interesting ideas regarding the talks, list them below (Text field) If you have any other recommendations or ideas, please list them below. (Text field)
90061
90002 This survey may be a little longer, but it’s a lot easier to both answer and interpret the answers from. Asking two or three questions about each of the topics means that when it comes to processing the results you can do a little more analysis. For example.Imagine, in response to the first survey you received 30 people saying they did not arrive OK.
90005 90002 This would have been as much information as you could possibly extract from the results, but with our new set of answers it would be possible to deduce which forms of transport presented people with trouble. What’s more, you could go on to see whether they were using a provided map or another form, and use this to target improvements for the future.
90005 90002 90003 Keep in mind, that after 50 questions, the user is most likely to not read the question anymore.90004
90005 90002 Other important additions are the text field questions — these allow your audience to give specific feedback which you can draw from. It’s a good idea to not make these compulsory though, as they may put people off answering.
90005 90002 To conclude, when writing a survey you should aim to create one which asks specific questions targeted to the issues you need to answer. Also remember that it does not do any harm to gather a little extra background information as you can use it all to get better information from the result.90005 90002 It’s also important to phrase your questions well, as if people need to answer the questions and they do not understand them, they’ll close the window and move on. Try to hand your survey to someone else to proof read before making it publicly available to ensure its definitely crystal clear what the question is asking.
90005
90052 Survey Bias 90053
90002 In obtaining market research, one of the most critical things to avoid is the issue of survey bias — that is, asking the respondent questions which may influence the results he or she provides and thus invalidates or skews your data.It is very easy and common for a company or individual without the proper market research education and experience to err in this way. This extends to many things, such as the way a question is phrased, to the types of responses which are available, to the way that an interviewer presents the questions if data is being collected by phone or in-person.
90005 90002 For example, a biased survey question may be written as such:
90005
90060 How much did you enjoy the event? () Very much () A little bit () Not very much () Not at all
90061
90002 At first glance, it appears that there is no problem with the structure of this question.After all, the respondent is able to provide his or her answer from «very much» to «not at all». However, the problem appears in the question phrasing itself. By asking the respondent «How much» he or she enjoyed the event, the interview has already established a bias by assuming that the respondent enjoyed the event in some way or another, which may not be the case.
90005 90002 The following example would be a far better what to ask the question which does not lead or bias the respondent in any way:
90005
90060 How would you rate your overall enjoyment of the event on a 1 to 5 scale, where 1 is «Not at all enjoyed» and 5 is «Completely enjoyed» 1 2 3 4 5 () () () () ()
90061
90002 Using this modified question, the respondent is not led to the assumption that any enjoyment was had, and is able to supply an answer in a numerical way that makes it easy for him or her to specify the enjoyment level, and makes it easy for the survey solicitor to tabulate and compare the results with other respondents.90005 90002 This is just one minor example of a good survey design principle. This understanding extends to all things.
90005 .90000 How to Do a Survey 90001 90002 90003
90004 Survey Says … 90005
90002 Turn on the television, radio or open a newspaper and you will often see the results from a survey. 90003
90002 90003 90010
90011 Gathering information is an important way to help people make decisions about topics of interest. 90012
90011 Surveys can help decide what needs changing, where money should be spent, what products to buy, what problems there might be, or lots of other questions you may have at any time.90012
90011 The best part about surveys is that they can be used to answer any question about any topic. 90012
90017
90002 You can survey 90019 people 90020 (through questionnaires, opinion polls, etc) or 90019 things 90020 (like pollution levels in a river, or traffic flow). 90003
90004 Four Steps 90005
90002 Here are four steps to a successful survey: 90003
90010
90011 Step one: create the questions 90012
90011 Step two: ask the questions 90012
90011 Step three: tally the results 90012
90011 Step four: present the results 90012
90017
90002 Let us look at those steps in more detail… 90003
90004 Step One: Create the Questions 90005
90002 The first thing is to decide is 90003
90044 What questions do you want answered? 90003
90046
90047
90048 90049
90048 90002 Sometimes these may be simple questions like: 90003
90010
90011 90055 «What is your favorite color?» 90056 90012
90017
90002 Other times the questions may be quite complex such as: 90003
90010
90011 Which roads have the worst traffic conditions 90012
90017 90049
90066
90067
90068
90069 Simple Surveys 90070
90002 When doing a simple survey, you can use tally marks to show each person’s answer: 90003 90002 Sometimes, it is helpful to be creative in how the people can respond.It makes it more fun for both you and your respondents (the people answering the question). 90003
90069 Example: What is your favorite color? 90070
90002 Have them write down their favorite color on a piece of paper and drop it in a fish bowl. 90003
90002 Then, put all of the pieces of paper into piles and count them. 90003
90002 90003 90004 Step Two: Asking The Questions 90005
90002 Now you have your questions, 90019 go out and ask them! 90020 But who to ask? 90003
90002 If you survey a small group you can ask everybody (called a 90019 Census 90020) 90003
90068
90002 If you want to survey a large group, you may not be able to ask everybody so you should ask a sample of the population (called a 90019 Sample 90020) 90003
90002 90003
90002 When you are sampling you should be careful who you ask.90003
90002 90003
90002 To be a good sample, each person should be chosen 90019 randomly 90020 90003
90002 If you only ask people who look friendly, you will only know what friendly people think! 90003
90002 If you go to the swimming pool and ask people «Can you swim?» you will get a biased answer … maybe even 100% will say «Yes» 90003
90002 90003
90046
90047
90048 90049
90048 And the surveys where people are 90019 asked to respond 90020 are not very accurate, because only 90019 certain types of people 90020 actually take the time to answer.90049
90066
90067
90002 90003
90002 So be careful not to bias your survey. Try to choose randomly. 90068 90003
90069 Example: You want to know the favorite colors for people at your school, but do not have the time to ask everyone. 90070
90002 Solution: Choose 50 people at random: 90003
90010
90011 stand at the gate and choose «the next person to arrive» each time 90012
90011 90139 or 90056 choose people randomly from a list and then go and find them! 90012
90011 90139 or 90056 you could choose every 5th person 90012
90017
90002 Your results will 90139 90019 hopefully 90020 90056 be nearly as good as if you asked everyone.90003
90002 If you choose a person and they do 90019 not 90020 want to answer, record 90019 «no answer» 90020 on the survey form and mention how many people did not answer in your report. 90003
90002 After completing a sampling survey you can use the information to make a 90019 prediction 90020 as to how the rest of the population might respond. 90003
90002 And your results are better when you ask more people. 90003
90069 Example: nationwide opinion polls survey up to 2,000 people, and the results are nearly as good (within about 1%) as asking everyone.90070
90002 But they sometimes get voting wrong, because people change their mind when actually voting. 90003
90002 In the same way the opinion 90139 «yes I would buy this product» 90056 may not mean they actually will buy it. 90003
90004 Step Three: Tally the Results 90005
90002 Now you have finished asking questions it is time to tally the results. 90003
90002 By «tally» I mean add up. This usually involves lots of paperwork and computer work (spreadsheets are useful!) 90003
90002 Example: For «favorite colors of my class» you can simply write tally marks like this (every fifth mark crosses the previous 4 marks, so you can easily see groups of 5): 90003
90044 90003
90004 Step Four: Presenting the Results 90005
90002 Now you have your results, you will want to show them to other people in the best possible way.90003
90002 We have written a special page called Showing the Results of a Survey, but here is a quick summary: 90003
90069 Tables 90070
90002 Sometimes, you can simply report the information in a table. 90003
90002 A table is a very simple way to show others the results. A table should have a title, so those looking at it understand what results the table shows: 90003
90195
90196
90197 90019 90199 Table: 90200 90199 The Favorite Colors of My Class 90200 90020 90049
90066
90196
90207 Yellow 90208
90207 Red 90208
90207 Blue 90208
90207 Green 90208
90207 Pink 90208
90066
90196
90048 4 90049
90048 5 90049
90048 6 90049
90048 1 90049
90048 4 90049
90066
90067
90069 Statistics 90070
90002 You can also summarize the results using statistics, such as mean or standard deviation 90003
90069 Example: you have lots of information about how long it takes people to get to school but it may be simpler just to present a summary such as: 90070
90044 90139 Shortest Journey: 3 minutes 90068 Average Journey: 22 minutes 90068 Longest Journey: 58 minutes 90056 90003
90069 Graphs 90019 90068 90020 90070
90002 But nothing makes a report look better than a nice graph or chart.90003
90002 Use Data Graphs (Bar, Line and Pie) to make them. 90003
90069 Example Survey Question: What is your favorite color? 90070
90044 90003
90002 90003
90044 90019 Have fun asking questions !!!!! 90020 90003
.90000 How to Make it Enjoyable in 2020? 90001
90002 How to Make Surveys Fun 90003 90004 90005 1. Use User-Friendly Language 90006 90007
90008 Have you ever taken a survey that was so academic you nearly fell asleep? 90009
90008 The professional tone made you drag as you went through question by question. While surveys can contain serious information, you do not want it to be so serious that your respondents click off because they get bored. Strike a tone that is friendly and informal.90009
90008 You can stay on the professional side if you’re worried about sounding too relaxed but do not ever stray from friendly. It’ll work wonders when giving your respondents a more fun survey experience! 90009 90004 90005 2. Ask Fun Survey Questions in The Middle 90006 90007
90008 Ready to spice up your survey? This is a great way to do it! 90009
90008 Your survey is bound to get dull and boring if it just questions after question on a serious topic. Yet, it goes a lot faster if your participants are not expecting some fun questions here and there.90009
90008 Try some of these out and alternate them with your more serious ones to break up a dense questionnaire. 90009
90008 90005 Here are some examples: 90006 90009
90008 90005 1. 90006 Are you a dog person or a cat person? 90031 90005 2. 90006 Do you like pizza or burgers? 90031 90005 3. 90006 Would you rather have one life lasting 1000 years or live 10 lives at 100 years each? 90031 90005 4. 90006 What superpower would you like to have for one day? 90009
90008 Interrupting the survey flow with a surprising question can make your respondents regain attention and show your sense of humor.90009
90008 If the survey was getting dull, it’ll leave them feeling refreshed so that they can continue. Humor That Works recommends utilizing a ratio of four serious questions to one funny question. 90009
90008 Here’s some interesting further reading on using humor in surveys. 90009
90008 90005 PRO TIP: 90006 Worried you’ll annoy those respondents who’ve started the survey by providing unflattering answers? Worry not! You can always make sure the funny questions are skipped automatically with a survey tool like Survicate, or even replaced with follow-up questions focused more on the here-and-now behind their dissatisfaction.90009 90004 90005 3. Use Emoticons 90006 90007
90008 We live in the day and age of emojis. They’re everywhere. Even Dictionary.com recently added emojis to its website: 90009 90008 There was an emoji movie. 90009
90008 ‘Nough said, people love to see emoji faces pretty much wherever and it can add a little bit of pizzazz to any written text. 90009
90008 90005 Why not use some emoticons to spice up your survey? 90006 90009
90008 WARC.com research actually shows that emojis can boost survey completion rates without hurting the quality of the data itself.90009
90008 Mobile users are now taking over the internet. What individuals used to do solely on computers, they used to do on their phones. 90009
90008 That said, individuals, are also much more likely to abandon websites and surveys on their mobile device than they would on their computer. If it does not load as quickly or just takes longer than expected, the user will click off and easily abandon their survey. 90009
90008 It’s been demonstrated that using emojis, along with shorter questions and response formats, can help reduce drop-off rates.WARC has also found that emojis could boost survey completion. 90009
90008 Definitely worth giving a shot, right? 90009 90004 90005 4. Provide Conservational Answers 90006 90007
90008 Sometimes surveys can seem so serious when there’s no need for them to. 90009
90008 When you’re polling about your business, there are many opportunities for ‘yes’ and ‘no’ answers that you can jazz up just by providing conversational answers. 90009
90008 For example, if the question is: 90009
90008 90005 «Would you like to receive a complimentary chocolate bar with your next delivery?» 90006 90009
90008 Go for a more unique set of answers! Do not do the typical «Yes» and «No» 90009
90008 Answers could include … 90009 90008 The list goes on! 90009
90008 You can choose your favorites, create your own, and have fun with it.90009
90008 90005 Bonus: 90006 Think about how much more fun a survey like that is to write. You will not be falling asleep on your keyboard. You’ll get to make your survey fun for everyone involved! 90009
90002 Fun Questions to Ask in Surveys 90003
90008 All the above information shows you just how to make informative surveys more fun. But what about questionnaires that have a completely different goal? In some cases, the sole purpose of a survey or questionnaire is to entertain and put smiles on people’s faces.90009
90008 90005 Heck, why do you think Buzzfeed was created? 90006 90009
90008 Now, of course, how you structure these surveys still depends on your goals. For example, whether you’re collecting and analyzing data about your clients / audiences, or you’re just looking to activate / engage them in a dialogue. 90009
90008 Here are some ideas you can use if you’re in the «just for fun» camp. 90009
90113
90114 90005 A poll on a popular news site: 90006 «How well did our team do in yesterday’s game?» 90117
90114 90005 On a blog: 90006 «Do you think the Game of Thrones writers should redo the entire last season?» 90117
90114 90005 Quizzes: 90006 You can turn a simple questionnaire into a quiz which makes engagement skyrocket.In the golden age of Facebook apps, this was also especially popular. 90117
90114 90005 On social media: 90006 For example, take Instagram. If you’re active on the platform, then I’m sure you’ve seen the polls embedded in users ‘Instastories. 90117
90130
90002 The Key to Fun Surveys 90003
90008 Creating fun surveys is something you have to be thoughtful about. Whether your survey is serious in nature or lighthearted, you can automatically shift to a user-friendly tone that takes it from dull to inviting.90009
90008 Adding fun survey questions in the middle will spice it up when your participant’s minds are starting to drift, and emoticons will keep it fun the entire way through. 90009
90008 Do not forget to add conversational answers wherever possible to make it easy to respond and funny for them as well. Fun surveys are doable — you got this! 90009
90008 Remember, if you are looking for a free to start survey tool with a huge amount of survey templates, do not waste your time and get started with Survicate.90009
90008 We wish you 90005 have fun & good luck! 90006 90009
.90000 How to Create Your Mobile Survey App 90001 90002 It’s not a secret that businesses are data-driven today. And a survey is a powerful tool for collecting data. Surveys can reduce the risk of introducing new products and features. They can also help to collect insights about employees, users, and markets. 90003 90002 In the past, conducting a survey was time-consuming and difficult, so mostly only big companies could afford them. Companies had to conduct surveys with the help of paper questionnaires or phone or in-person interviews.90003 90002 Today, companies of all sizes can use online survey software to collect insights, and survey apps are in demand. Survey apps optimize the process of collecting data and cut costs. Compared to manual surveys, online surveys require fewer labor and material costs. Even large surveys require only a few people to manage. 90003 90008 90009 90003 90002 90012 [LoopSurvey multi-platform software] 90013 90003 90002 Survey software is popular as it helps companies to understand consumer behavior.Businesses use survey apps to reach wider audiences and remote areas. According to Technavio, the global online survey software market is predicted to be worth up to $ 6.92 billion by 2021. 90003 90017 What are survey apps and why do businesses need them? 90018 90002 First things first: let’s define what survey apps are. Survey software provides a platform on which companies can design and manage electronic surveys. These platforms then attract respondents and collect and analyze survey results.90003 90002 Survey software provides customized questionnaires. Companies can choose types of questions and modify surveys for their needs. Different companies use surveys for different reasons. Among the most common reasons are: 90003 90023 90024 90002 90026 Market research. 90027 No business starts working on a new product or service suddenly. Companies typically use surveys to find out if there’s demand for a product or service. A survey is also a tool to check what people from a target market think of new ideas.90003 90029 90024 90002 90026 Receive product feedback. 90027 With surveys, companies can find out what users think of their products. Surveys are a great way to understand which features customers use and like the most. They also help companies find out what updates are necessary. 90003 90029 90024 90002 90026 Track customer satisfaction. 90027 Companies can use surveys to connect with their customers and get feedback. With feedback, they can improve the user experience and set new goals and strategies.90003 90029 90024 90002 90026 Test product concepts. 90027 Before launching a new product, it’s important to find out if it has the right target customer, pricing, and features. So companies run surveys to collect and analyze data. 90003 90029 90024 90002 90026 Learn pricing sensitivities. 90027 Setting the right price for a product or service is not easy. The price should be high enough so that the company makes a profit. At the same time, the price should be low enough to attract customers.Businesses — especially small ones — use surveys to find out if their pricing is appropriate. 90003 90029 90024 90002 90026 Measure employee engagement. 90027 Some companies use engagement surveys to find out employees ‘opinions and moods so they can see if they’re on the same page as their employees. 90003 90029 90060 90002 Survey software saves feedback in a database in real time when respondents answer questions. This reduces the risk of losing data and makes managing surveys easy. Online surveys are flexible, so companies can change parts of a questionnaire after they’ve started collecting responses or even retarget a survey.90003 90017 How to develop a survey platform: Core features 90018 90002 Different survey apps offer different features. Let’s see what features your survey platform must offer to meet the needs of most customers. Plus, do not forget that your platform is going to compete with free services like Google Forms and other open source solutions. So make sure your platform offers more functionality than free solutions. Here, we’ll focus on the most important parts of online survey software. 90003 90067 Survey templates 90068 90002 Templates are fundamental for a survey app.Companies that want to use your platform should have templates for surveys. Templates help users to quickly start creating a new survey. Proper templates improve the user experience as users do not have to start designing their surveys from scratch. 90003 90008 90072 90003 90002 90012 [SurveyGizmo template] 90013 90003 90067 Various question types 90068 90002 Your platform should allow users to choose question and answer types when they design surveys. The most commonly used question types include: 90003 90023 90024 90002 90026 Multiple answers.90027 These questions are presented as checkboxes that allow respondents to choose multiple answers from a list. The list can also include an «other» option to let respondents type in their own answers. If respondents can not find an appropriate option, they’re likely to choose a random answer, so offering an «other» option prevents biased results. 90003 90029 90024 90002 90026 Single answer. 90027 This type of question usually uses a radio button that allows respondents to choose a single answer from a list.This list can also include an «other» option. 90003 90029 90024 90002 90026 Open-ended questions 90027. These questions require respondents to type in their answers. Such responses help companies to better understand their customers. But it’s quite difficult to analyze collected data with open-ended questions. 90003 90029 90024 90002 90026 Drop-down lists. 90027 Drop-down lists are an easy way to show a long list of potential answers. They allow respondents to choose a single answer quickly.90003 90029 90024 90002 90026 Rating 90027 90026 scales 90027 90026. 90027 These questions provide a scale — from 0 to 10, for example. A respondent selects the number that represents their answer. 90003 90029 90024 90002 90026 Likert scales. 90027 These questions are used to measure respondents ‘opinions. Likert scale questions offer a range of options to choose from. For example, this can be a range starting at «I would never use it» and scaling up to «I would definitely use it.» This is quite a popular question type for customer satisfaction surveys.90003 90029 90024 90002 90026 Matrix questions. 90027 This option is great for several questions that have the same response options. Your platform should provide limits for matrices, as large ones are difficult for respondents. 90003 90029 90060 90067 Skip logic 90068 90002 A skip logic feature provides a custom-designed path through the survey for each respondent. Which question comes next depends on the way a respondent answers the current question. This helps respondents to avoid wasting time on irrelevant questions.Skip logic improves the user experience and the quality of collected data since asking irrelevant questions results in random responses. Plus, skip logic makes surveys shorter. Giving respondents fewer questions improves completion rates and helps companies to collect more thoughtful responses. 90003 90067 Data analysis and export 90068 90002 So far you’ve collected the data. Next, you need to analyze it. Your platform should offer analysis tools that process collected data and provide real-time results.These results can be in the form of charts and graphs that help companies better understand their surveys. 90003 90002 SurveyMonkey, for example, allows customers to view survey results in a few different ways: 90003 90023 90024 90002 90026 A question summary 90027 shows response counts and percentages for all close-ended questions, weighted averages, open-ended comments, and dynamic charts. 90003 90029 90024 90002 90026 Data trends 90027 shows how response data changes over time. This is useful for surveys that are held regularly.90003 90029 90024 90002 90026 The individual responses 90027 tab shows each respondent’s individual answer set. 90003 90029 90060 90002 A survey app has to provide filters for viewing data. Filters help companies to focus on specific criteria. Allow users to filter survey results by time period, specific answers, demographic data, and A / B test. And of course your survey software should support exporting the results in different formats: PDF, Excel, PowerPoint, and so on. 90003 90017 Tips for building mobile survey apps 90018 90002 The number of survey responses via mobile devices is increasing.More and more users prefer answering survey questions on the go rather than sitting with a laptop. Mobile surveys are convenient and reliable. Popular survey platforms like SurveyGizmo, SurveyMonkey, and LoopSurvey use mobile apps to collect data. 90003 90002 But if you want to create a mobile survey app, you should remember how much mobile surveys differ from web surveys. We’ve highlighted a few issues to focus on before starting survey software development. 90003 90067 One screen, one question 90068 90002 Web surveys allow users to scroll the page to see more content.That does not work with mobile surveys. One question should take up one mobile screen. The design has to be intuitive. And most users will not try to scroll the page. Hiding some of the survey questions hurts the user experience. 90003 90067 No complex questions 90068 90002 For web surveys, open-ended questions and matrices are useful. But when designing a mobile survey platform, provide a good user experience for mobile respondents by eliminating complex questions. 90003 90002 For example, matrices and tables should not be used in mobile surveys as they’re hard to complete on mobile screens.Open-ended questions are also not good for mobile surveys. Since respondents will mostly be answering on the go, they’re unlikely to type detailed answers. 90003 90002 So let’s see how to create a user-friendly mobile survey app. Use questions that are easy to interact with on a mobile device. For example, drop-down lists are better than long lists of radio buttons for questions with a single answer. Your survey software can be multi-platform, but keep in mind that there should be different templates for mobile and desktop surveys.90003 90067 Implement notifications 90068 90002 Mobile survey apps do have to send notifications to respondent so your platform can remind people to use it. With notifications, you can engage more users and improve response rates. 90003 90067 Design a mobile survey app wisely 90068 90002 It would be a huge mistake to copy your desktop design for mobile surveys. Desktop and mobile user experiences differ a lot. So be careful when designing your mobile survey app. 90003 90002 First of all, smartphones screens are small, so the text size should be larger than on the desktop version.Users should be able to easily read and tap on answers. For multiple-choice questions, clickable elements should be big enough to tap. 90003 90002 Cut back on images in mobile surveys. Images are great for desktop surveys. But making images responsive on mobile devices can affect their quality. Plus, images slow down the loading time. 90003 90002 When designing response options for multiple-choice questions, make lists vertical. Horizontal response options are confusing for users. One vertical list is most convenient.90003 90008 90195 90003 90002 90012 [SurveyMonkey mobile optimization] 90013 90003 90002 Test your platform to ensure you provide a great user experience. Check how your survey templates work on smartphones and tablets of different sizes. 90003 90017 Business models for survey platforms 90018 90002 Any survey platform has two user roles: administrator and respondent. To succeed, you should attract both types of users and choose the right business model. 90003 90067 Freemium 90068 90002 Freemium is a great way to monetize a survey app.Your platform can provide free basic features and offer paid add-ons. SurveyGizmo employs a freemium business model. Its basic free features include: 90003 90002 These features attract companies to start using the survey software for free and see how they can benefit from it. You can provide free basic features and offer users to upgrade to a paid version to get full functionality. 90003 90002 And what about a paid version? It’s better to create a few paid plans so that users can choose the best option and pay only for the features they need.SurveyGizmo offers three paid plans: Explorer ($ 25 per month), Adventurer ($ 85 per month), and Voyager ($ 150 per month). Depending on the cost, these plans provide different features. Small companies would rather use cheaper plans with fewer add-ons, while large enterprises usually need advanced options like deeper data analysis. 90003 90067 Paid apps 90068 90002 Paid survey apps do not offer basic features for free. They provide their services for fixed prices. But how many companies will decide to pay for surveys before testing them? Not many.That’s why when choosing a paid business model you should offer users to explore your platform with a free trial. 90003 90002 LoopSurvey is an example of a paid survey platform that charges $ 199 per year per license. They offer a free trial with no time limit that lets users field up to 25 test responses. When the trial ends, the user receives an email. 90003 90067 Survey rewards 90068 90002 To attract more respondents, survey platforms can reward users who answer survey questions. This increases response rates but also encourages people to randomly answer survey questions just to collect a reward.That affects your data and may lead to your losing customers. 90003 90002 There are two types of rewards: direct and indirect. Direct rewards include money, gift cards, and so on. To control the budget, survey administrators should be able to close a survey once they’ve collected a defined number of responses. Otherwise, companies can waste money on unnecessary data. 90003 90002 You can also offer your respondents indirect rewards that benefit a third party. For example, your platform can donate a fixed amount ($ 1, for example) to a charity for each survey completed.Offering indirect rewards cuts down on respondents who use a survey platform just to earn something but still helps you attract more users since they feel that they’re participating in charity while using your app. 90003 90002 For years, surveys have been in demand as successful companies collect and analyze data before making decisions. Doubtlessly, paper questionnaires and phone surveys are things of the past. And that’s good news, since online software cuts costs. Because of lower costs, more and more businesses are deciding to use survey software.To compete with successful survey platforms, you can create a high-quality mobile survey app to attract more respondents and get a high response rate. But do not forget that mobile surveys differ a lot from desktop surveys. Contact us if you have any questions about designing and developing a mobile survey platform. 90003.
