Что такое пост в Инстаграме и как сделать его интересным?

Если вы активный пользователей социальных сетей, а мы в этом практически не сомневаемся, то, наверняка, вам попадались такие записи, на которые нельзя не обратить внимания. Которые бросаются в глаза и выделяются среди тысяч постов «не таких, как все». Вспомните нашумевшую рекламу Yota. Вот о таких постах мы сегодня и поговорим, но для начала разберем, что такое пост в Инстаграме и с чем его едят.

Вспомнили такую рекламу?

Пост или же публикация – это то, что вы видите в своей ленте, то есть фото и видео материалы разных людей на разные тематики. Т.е. все записи, которые публикуют пользователи Инсты – это посты.

Мини-инструкция, как опубликовать запись в Инстаграме:

• Зайдите к себе в аккаунт и перейдите к своей ленте (кликните на домик в левом нижнем углу).
• Далее нужно будет нажать на квадратик с плюсиком внутри.

• Перед вами появится камера, через которую вы сможете сфотографировать что-то или выбрать из своей галереи.

• После выбора изображения, приложение предложит вам его отредактировать его, используя разные фильтры.

• Все, остается ли написать текст, указать хэштеги или геолокацию, отметить друзей или опубликовать в другой социальной сети тоже. Можете указать какие-нибудь ссылки и т.д. После того, как вы все это сделаете, кликайте на «Поделиться» или «Share на англ.».

Признаки качественного контента: как сделать пост интересным?

На самом деле, это не так просто, как многим кажется. Многие просто выкладывают все подряд, думая  «чем больше, тем лучше». Ни для личного, ни для рабочего аккаунта – это решение не будет правильным. Начнем с рабочего аккаунта. Прежде чем начинать продвижение бизнеса в Инстаграм, нужно кое-что знать об этой социальной сети.

Итак, люди заходят в Инсту не с целью что-то приобрести или потратить деньги на какую-то услугу, в первую очередь они здесь ищут отдыха, развлечения, наслаждения красивыми фото и т.д. Приведем пример: допустим, вы продаете какой-либо товар и решили (чтоб наверняка) опубликовать за один день 40 постов с вашим товаром. Как думаете, появятся ли у вас клиенты? Нет, конечно! Ведь это нужно делать постепенно и обдуманно.

Приступим к рассмотрению лучших вариантов постинга:

• Публикуйте информационные посты. В них подписчики будут узнавать полезную информацию, и вероятность что появятся новые фолловеры – намного больше. В общем, этот вид постов нужен с образовательной целью. Ведь все любят узнавать что-то новое, особенно, если информация подана легко и понятно.
• Реклама товара. Нужно уделить этому особое внимание. Необходимо не просто рекламировать продукцию, а качественно ее преподнести потенциальным клиентам. Фотографируйте товар с людьми, в идеале при применении, но это смотря, что вы продаете, конечно. Можно рассказать историю, как этот продукт помог кому-то и т.д. Если это что-то для дома, то снимайте этот предмет в интерьере, чтобы люди примерно поняли, как это будет выглядеть.

Также в рекламных постах можно устраивать акции и конкурсы, предлагать розыгрыши и многое другое. Тем более теперь можно закреплять в одном посте до 10 фото или видео. Покупателям не придется рыться где-то, они просто смогут пролистать один пост-карусель и все разглядеть. В общем, уделяйте этому особое внимание, просите подписчиков писать свое мнение и прислушивайтесь к нему.

• Развлекательный постинг. Здесь же вы публикуете то, что может поднять настроение как вам, так и вашим подписчикам. Это могут быть шутки, веселые истории и прочее. К этой же рубрике относятся прямые эфиры.

Как сделать пост популярным?

В начале пути продвижения профиля возникает вопрос, как быстро увеличить количество подписчиков, лайков, комментариев и т.д. Для решения этого вопроса рекомендуем использовать онлайн-сервис Likemania. Интерфейс крайне прост, работает для самых популярных социальных сетей, стоимость у всех разная, но не заоблачная. Likemania незаменима для всех бизнесменов и блогеров.

Вопросы наших читателей

#1. Как опубликовать фото с компьютера?

Для добавления поста в Инстаграме, рекомендуем воспользоваться сервисами автопостинга. Например, SMMplaner. Это один из наиболее распространенных онлайн-сервисов отложенного постинга.

#2. Как закрепить сразу несколько изображений в одном посте?

Сначала все стандартно, как говорилось ранее: нажимаем на иконку для добавления материала, нажимаем на «Библиотеку». Выбрав одно фото или видео, с краю вы сможете заметить такой значок:

После этого вы можете добавлять до 10 фотографий или видео.

#3. Когда лучше публиковать материал?

Выкладывать желательно каждый день. Проанализируйте, когда ваша аудитория проявляет наибольшую активность и размещайте посты в это время. Рассчитывайте, чтобы у вас на страничке появлялись посты, когда люди встают на работу, когда обедают или возвращаются домой, то есть вечером.

У тебя остались вопросы? Задай их в комментариях! А также смотри видео по теме!

[Всего: 0   Средний:  0/5]

Понравился материал? Поделись с друзьями!

Как попасть в рекомендованное Инстаграма

Разработчики Инстаграма уже рассказывали, как Инстаграм сортирует посты в ленте подписок. Теперь рассказывают о работе алгоритмов, определяющих, какие посты появляются в «рекомендованном».

Порядок постов зависит от взаимодействий с аккаунтом, от времени взаимодействия и «свежести» подписки на аккаунт.

Каждый пользователь Инстаграма может видеть:

• фид-ленту — основная лента постов и видео;
• лента историй — принцип показа Историй примерно такой же, как и у фид-ленты, если чьи-то посты вы видите раньше, то и Истории увидите раньше;
• рекомендации, которые скрываются за пиктограммой «лупа», там намешаны Истории, посты и IGTV;
• ленту IGTV — как там действует ранжировка, мы пока ничего не знаем. Но, вероятно, принцип появления контента схож с алгоритмами рекомендаций;
• лента хештегов и геометок — внутри видим две ленты «хронологическую» и «популярную», некоторые называют её топом.

В блоге искусственного интеллекта Фейсбука опубликована статья «Powered by AI: Instagram’s Explore recommender system» (как работает рекомендательная система), прочитав которую, мы сделали выводы «что делать, чтобы посты набирали больше охвата целевой аудитории».

Вкратце:

• Хороший контент решает;
• Вовлечённая в контент аудитория — очень хорошо;
• Значение визуала переоценено;
• Хештеги почти ничего не значат;
• Аккаунты монотематики выигрывают у политематических аккаунтов.

Что мы точно знаем

Разработчики описали принципы, по которым публикации выводятся в раздел «рекомендованные». Некоторые детали алгоритма описываются довольно подробно, другие туманно. Готовьтесь, что кто-то будет распространять новые мифы вроде «после запуска рекламы охваты режутся» или «если написать определенное слово, попадёшь в бан».

Попробуем разобраться, чтобы не наплодить новых мифов, но для начала нужно вспомнить самую базовую вещь про социальные сети.

Как зарабатывает Инстаграм

Инстаграм, как и любая социальная сеть — бизнес. Если пользователи Инстаграма не платят за то, что используют Инстаграм каждый день, то откуда берутся деньги?

SMM-менеджеры и все те, кто продвигает аккаунты в Инстаграме должны понимать, что Инстаграм зарабатывает на рекламе. Чем больше людей будут делать рекламу внутри приложения, тем полезнее для него. Ради этой цели Инстаграм пойдёт на все: будет изучать пользователей, удерживать их в приложении, показывать более ценный контент выше, а менее ценный или «противоречащий» идеям Инстаграма — понижать, делать простой настройку рекламы.

Общий принцип работы алгоритма

Мы знаем, что Инстаграму нужно удерживать пользователей в приложении как можно дольше, и поэтому он показывает пользователям наиболее интересный контент из того, что есть. У каждого пользователя своя лента рекомендованного контента.

Вкратце алгоритмы работают так:

• Смотрят, что пользователь «лайкал» в недавнем прошлом;
• Подбирают много похожих аккаунтов;
• Убирают из этой подборки те аккаунты, которые публиковали «неоднозначный» контент;
• Выбирают из оставшихся аккаунтов интересный контент и показывают.
• Если пользователю нравится, продолжают подбирать что-то похожее.

Примерная схема работы алгоритма рекомендаций

В статье описывается следующий алгоритм:

• берётся 25 seed-аккаунтов
  , с которыми пользователь взаимодействовал. Что такое сид — до конца не ясно;
• изучаются действия пользователя.
• В статье приводится пример про «лайк», «сохранения» и «видеть меньше публикаций». Предпологаем, что просмотр публикации, комментарий, раскрыть текст, нажав «ещё», зайти в аккаунт, посмотреть Истории, написать в директ — это тоже действия, которые учитываются алгоритмом;
• алгоритм подбирает 500 похожих аккаунтов;
• после фильтрует эти аккаунты до 25 качественных.
• Причём фильтрация многоступенчатая, учитывает содержимое аккаунтов и понижает в выдаче аккаунты, которые публиковали неоднозначный контент.

Фильтрация

Алгоритмы учитывают, какой контент публиковался в аккаунте, и если там есть что-то «неоднозначное», вроде призывов «делайте губы и грудь», то этот аккаунт получит понижающий коэффициент и получит меньше шансов попасть в рекомендованное.

Следите за правилами Инстаграма — там описано, какой контент точно не стоит публиковать и какому «не рады»: БАДы, пластическая хирургия, призывы к насилию, экстремизм, фэтшейминг, кибербуллинг, 18+ и многое другое.

Анализ слов

В статье много внимания уделено алгоритмам, которые изучают слова. Из-за этого может сложиться впечатление, что только слова имеют значение для попадания в рекомендованное.
Однако изучается не само наличие какого-то слова, а взаимосвязь слов друг с другом и с другими постами. Непонятно, насколько алгоритмы умеют распознавать тональность сообщений: если я напишу пост про пользу прививок и призову подписчиков не обращать внимания на антипрививочников, получу ли штрафные санкции или нет?

Из всего этого можно сделать вывод — аккаунты с единой тематикой получают больше шансов попасть в рекомендованное. Если в постах блогер ноет, говорит про муниципальные службы, осуждает полицию, рассказывает о взаимоотношениях со второй половинкой и потом пишет про книги — попасть в рекомендованное сложнее как минимум потому, что алгоритмы ищут пользователя, которому интересны сразу все эти темы.

Монотематическим аккаунтам проще — если пишешь только про кофе, то тебя можно рекомендовать кофейной аудитории.

Хэштеги

Прямого упоминания о хэштегах в статье нет. В теории — если хэштег никак не связан по смыслу с публикацией — эта публикация не попадёт в рекомендованное. Я бы использовал хэштеги как инструмент поиска — я точно знаю, что по этому хэштегу кто-то будет искать информацию, хэштег связан по смыслу с постом, поэтому я его оставлю.

Аккаунты

В статье несколько раз повторяли, что алгоритмы работают с аккаунтами, а не отдельными публикациями. Это сделано для защиты пользователей от нежелательной информации. Что, если алгоритмы порекомендуют какой-то аккаунт, а он напишет неоднозначный пост про БАДы?

Какие выводы можно сделать из этого?

Тематика. Коммерческим аккаунтам проще, блогерам и тем, кто продвигает личный бренд — посложнее. Определитесь с ключевой темой, которая будет прослеживаться в вашем аккаунте. Все посты адаптируйте до этой ключевой темы, все, что ей не соответствует — убирайте.

Я пишу про кофе. Но иногда у меня есть желание рассказывать про путешествия, маркетинг, книги и многое другое — я адаптирую пост про «как в путешествиях я пью кофе», «какие ошибки в продвижении кофейных брендов я вижу» и так далее.

Активность. Активность любого рода всегда высоко ценилась в Инстаграме. Если разные аккаунты много лайкают, сохраняют ваши посты, комментируют, смотрят истории — значит, вы им интересны и можете быть интересны и другим аккаунтам. Скорее всего, в общую копилку идут просмотры Историй, переходы в аккаунт, репосты и общение в директе, а значит больше поводов использовать механики вовлечения для Историй.

«Моно» выигрывает у «поли». Если алгоритмы умеют определять тематику аккаунта, тематику сообщения, вероятно, они работают и с аудиторией. Если аудитория, оставляющая реакции на ваш контент в аккаунте разнородная и её трудно объединить по какому-то принципу, — будет труднее найти такую же аудиторию.

Фотографии

Про визуал в статье сказано мало. Алгоритмы определяют, что находится на фотографии и предлагают что-то похожее. Этим никого не удивишь, подобные работают в Google и Яндексе. Что гораздо важнее — алгоритмы никак не определяют «качество» фото, а только реакцию аудитории на них, а по тексту определяют тематику поста. Вероятнее всего, фото совсем без текста никак не попадёт в рекомендованное.

Гипотетически, если я всё время писал про фото, делал фотографии про кофе и вдруг опубликовал селфи, но с текстом про кофе — моя фотография имеет шансы попасть в рекомендованное.

Итак, что делать

Целевая аудитория

. Изучайте, какой контент наиболее интересен вашей ЦА, какой в тренде, адаптируйте свою контент-стратегию под полученную информацию.

Подписчики больше реагируют на хипстерские фотографии — значит, придётся делать хипстерские фотографии, чтобы чаще попадать в рекомендованное.

Метрики и их зависимость от контента. Изучайте, как подписчики реагируют на ваш контент, что влияет на увеличение показателей, и старайтесь применять их в каждой единице контента: пост, История, видео и так далее.
Тут же рядом «вовлечённость» — очевидно, что аккаунты, где аудитория активно реагирует на контент, выигрывает у аккаунтов, где просто «постинг». Наращивание активностей, особенно на старых аккаунтах с устоявшейся аудиторией — это долго и нудно, но стратегически полезное дело.

«Моно» тематика и аудитория. Не распыляемся, определили ключевую тематику и все публикации и Истории делаем только в ключевой тематике. Если очень хочется что-то опубликовать «нетематическое», стараемся адаптировать пост так, чтобы он стал тематическим.

Что читать, чтобы увеличить вовлеченность в Инстаграме:

Зарегистрируйтесь в SMMplanner и запланируйте посты в Инстаграм и Инстаграм Истории.

как сделать + 5 сервисов

• Профессии
  • Профессии в аналитике Профессии в дизайне Профессии в маркетинге Профессии в менеджменте Профессии в программировании Все Профессии

    Кто такой HR-аналитик

    09.07.2020

    Профессии в дизайне

    Кто такой Flash-аниматор

    06.07.2020

    Профессии в дизайне

    Профессия левел-дизайнер: как стать, что делать и сколько…

    02.07.2020

    Профессии в дизайне

    Кто такой продуктовый дизайнер

    04.07.2020

    Профессии в дизайне

    Профессия юзабилити-специалист: чем занимается проектировщик интерфейсов и сколько…

    20.06.2020

    Профессии в маркетинге

    Профессия блогер: как использовать силу соцсетей для обогащения?

    10.07.2020

    Профессии в маркетинге

    Кто такой директор по маркетингу

    09.07.2020

    Профессии в маркетинге

    Профессия «контент-мейкер в спорте»: подробное описание и обзор

    07.07.2020

    Профессии в маркетинге

    Профессия крауд-маркетолог: как зарабатывать на линкбилдинге

    01.07.2020

    Профессии в менеджменте

    Кто такой HR-менеджер

    17.06.2020

    Профессии в менеджменте

    Профессия «владелец digital-агентства»: подробное описание и обзор

    17.06.2020

    Профессии в менеджменте

    Профессия «Продюсер онлайн-курсов»: подробное описание и обзор

    11.06.2020

    Профессии в менеджменте

    Как стать предпринимателем: в чем суть работы, какими…

    27.05.2020

    Профессии в программировании

    Специалист по GIT: зачем нужна система управления версиями

    08.07.2020

    Профессии в программировании

    Профессия VoIP-инженер: специалист по настройке IP-телефонии

    07.07.2020

    Профессии в программировании

    Кто такой IT-рекрутер

    06.07.2020

    Профессии в программировании

    Профессия «Архитектор базы данных»: подробное описание и обзор

    06.07.2020

    Профессии

    Профессия блогер: как использовать силу соцсетей для обогащения?

    10.07.2020

    Профессии

    Кто такой директор по маркетингу

    09.07.2020

    Профессии

    Кто такой HR-аналитик

    09.07.2020

    Профессии

    Летние скидки в Skillbox

    09.07.2020

• Онлайн-курсы
  • Курсы для бизнеса Курсы по дизайну Курсы по маркетингу Курсы по программированию Все Курсы для бизнеса

    Топ-10 курсов по управлению командами

    30.06.2020

    Курсы для бизнеса

    Топ-12 курсы по управлению на Agile: Scrum, Kanban,…

    30.06.2020

    Курсы для бизнеса

    Топ-10 курсов для финансистов

    27.06.2020

    Курсы для бизнеса

    Топ-3 курса по работе с персоналом в спортивной…

    27.06.2020

    Курсы по дизайну

    ТОП-8 курсов Tilda: создание сайтов с нуля

    02.07.2020

    Курсы по дизайну

    Топ-11 курсов для 3D-дизайнеров

    27.06.2020

    Курсы по дизайну

    Топ-10 курсов по ландшафтному дизайну

    21.06.2020

    Курсы по дизайну

    Топ-6 курсов по сервисному дизайну

    04.06.2020

    Курсы по маркетингу

    Топ-10 курсов по сквозной аналитике

    30.06.2020

    Курсы по маркетингу

    Топ-9 курсов по контент-менеджменту

    27.06.2020

    Курсы по маркетингу

    Топ-6 курсов для директоров по маркетингу

    29.06.2020

    Курсы по маркетингу

    Топ-7 курсов по созданию спортивного контента

    04.06.2020

    Курсы по программированию

    Топ-6 курсов для VR & AR-разработчиков

    02.07.2020

    Курсы по программированию

    Топ-3 курса по компьютерному зрению (Computer Vision)

    27.06.2020

    Курсы по программированию

    Топ-5 курсов по Power BI

    25.06.2020

    Курсы по программированию

    Топ-10 курсов по тестированию мобильных приложений

    05.06.2020

    Онлайн-курсы

    Летние скидки в Skillbox

    09.07.2020

    Онлайн-курсы

    Топ-10 курсов по сквозной аналитике

    30.06.2020

    Онлайн-курсы

    Топ-10 курсов по управлению командами

    30.06.2020

    Онлайн-курсы

    Топ-12 курсы по управлению на Agile: Scrum, Kanban,…

    30.06.2020

• Рубрики
  • Soft Skills Аналитика Базовые понятия Бизнес и управление Менеджмент проектов ВКонтакте Дизайн Бренд дизайн Веб-дизайн Графический дизайн

90000 How to Schedule Instagram Posts on Instagram in 2020 90001 90002 There’s no «secret» to Instagram success. 90003 90002 But if there were, it would be consistency, quality, and high levels of engagement. 90003 90002 Unfortunately, those things are easier said than done. 90003 90002 What’s more, Instagram has more than one billion monthly active users and 25 million business profiles, so competition for attention is 90009 tough 90010. 90003 90002 To rise above the noise and succeed with Instagram marketing, you must be dedicated and organized.90003 90002 This is why you need to schedule Instagram posts. 90003 90002 In this article, you’ll find out which tool you should use, as well as the best times to schedule Instagram posts to maximize engagement. 90003 90002 And make sure to stick around, because you’ll also learn about three disastrous scheduling mistakes to avoid. 90003 90002 Let’s get to it. 90003 90002 Discover thousands of products you can start selling online. No commitment, no credit card required. 90003 90002 Get Oberlo Now.It’s Free. 90003 90026 Can You Schedule Instagram Posts on Instagram? 90027 90002 Yes! Instagram posts and IGTV videos can both be scheduled up to six months in advance through Facebook’s Creator Studio. 90003 90002 This new feature was announced at the International Broadcasting Convention in Amsterdam, by TechCrunch. 90003 90002 Facebook officially released the new update which allows business account holders to schedule their Instagram posts and IGTV broadcasts up to six months in advance.Before this, users had the ability to schedule Instagram posts in advance using third-party tools. This marks the first time users can schedule Instagram posts directly through one of Facebook’s services. 90003 90026 How Can You Schedule Instagram Posts on Instagram? 90027 90002 You can schedule Instagram posts through Facebook’s Creator Studio. Everything is done from the Creator Studio dashboard. You can crop your image, add a caption and tags, set the location and schedule the date and time for it to go live.If you’ve got more than a few posts lined up to be published, you can go into your queue and reschedule them based on your preferences. 90003 90002 Here’s how you can schedule your Instagram Posts from Creator Studio: 90003 90040 90041 Connect your Instagram account to your Creator Studio. 90042 90041 Choose the content that you want to schedule, from your computer or directly from your Facebook Page. 90042 90041 Crop your image (if you want to.) 90042 90041 Include your Instagram caption and add the location (if you want to.) 90042 90041 Select «Schedule» by clicking on the arrow on the right of the «Publish» button. 90042 90041 Choose a date and time. 90042 90053 90002 And that’s it! 90003 90002 Your Instagram post will be published to your account at the date and time you selected, without any further action required from your side. 90003 90002 The downside is that casual Instagram users will not be able to use the scheduling feature, as it’s limited to business accounts, and best suited for Instagram Influencers and brands.90003 90002 Scheduling Instagram posts was available in the past, but not through first-party service. By providing this access, it removes some of the limitations that have existed in the past. Now, you can also add multiple images to a post, which is a feature that is still not available from many third-party tools. 90003 90002 But, as we mentioned, there’s a catch. Scheduling Instagram posts is only available for business accounts that are linked to a Facebook page. 90003 90026 Scheduling Instagram Posts through Third-Party Tools 90027 90002 You can still schedule Instagram posts through third-party social media software applications like Hootsuite, SocialFlow, and Sprout Social to connect to Instagram directly.90003 90002 Hootsuite was one of the first to take advantage of this feature. 90003 90002 «The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,» said Hootsuite CEO Ryan Holmes. «Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen. » 90003 90002 Oh, one more catch: Social media applications like Hootsuite can only work with Instagram business profiles.90003 90002 Ideally, users could simply schedule Instagram posts on the platform itself, like on Facebook: 90003 90002 90077 90003 90002 To schedule Instagram posts through third party tools, you need to have a business profile. 90003 90002 And, to schedule Instagram posts through Instagram, you need a business profile. 90003 90002 How can you convert your Instagram account to a business profile? And which social app is best for you? 90003 90002 We’ve got you covered: 90003 90026 How to Convert Your Instagram Profile to a Business Profile 90027 90002 It’s a cinch to convert your existing Instagram profile into a business profile.90003 90002 First, head to your Instagram profile and tap the settings icon to view your account settings. Then, scroll down and tap «Switch to Business Profile.» 90003 90002 90094 90003 90002 Once you’ve done that, follow the instructions. At this point, you’ll be asked to connect your Instagram account to your Facebook account. 90003 90002 90009 Do not skip this step. 90010 90003 90002 For verification purposes, the social media scheduling tools can only work with Instagram business profiles that are connected to a Facebook page.90003 90002 90105 90003 90002 Once you’ve connected your Facebook page to your Instagram account, enter your business email address, phone number, and address. Then tap «Done.» 90003 90002 Congrats — you’re now the proud owner of a swanky Instagram business profile! 90003 90002 Aside from being able to schedule Instagram posts, business profiles come with tons of useful tools and features to help you grow your business. 90003 90002 These include Instagram Ads and Instagram Insights — Instagram’s analytics tools: 90003 90002 90116 90003 90002 To learn more about these features, check out our article «How to Optimize Your Instagram Profile to Skyrocket Growth.»90003 90026 Tools to Schedule Instagram Posts 90027 90002 Now that you have a business profile and it’s connected to your Facebook page, you’re ready for the next step. 90003 90002 There are countless third-party applications available, but we’ve narrowed the list down to four of our favorites. 90003 90002 Each one is aimed at businesses with different needs. So take a look and see which of these four tools is most suitable for you. 90003 90002 1. Later: Focusing on Instagram 90003 90002 90131 Best for: 90132 Solopreneurs and businesses with a strong focus on Instagram 90003 90002 90135 90003 90002 Later is a social media management app with a strong focus on Instagram.90003 90002 The app also allows you to schedule posts to Twitter, Facebook, and Pinterest. However, you’re not able to use it with other popular platforms such as Google+, YouTube, or LinkedIn. 90003 90002 Plus, you can upload media directly from Dropbox or Google Drive. 90003 90002 Later’s free plan lets you schedule up to 30 posts for each social platform. 90003 90002 To schedule additional posts, manage extra social accounts, or add team members, you need to upgrade to one of their paid plans, which start at $ 9 per month.90003 90002 2. Buffer: Social Media Scheduling for All Your Accounts 90003 90002 90131 Best for: 90132 Solopreneurs and small businesses using multiple social media accounts 90003 90002 90154 90003 90002 Buffer is a tool that allows you to schedule posts directly to Instagram, as well as five other social networking sites: 90003 90158 90041 Facebook 90042 90041 Twitter 90042 90041 Pinterest 90042 90041 LinkedIn 90042 90041 Google+ 90042 90169 90002 Buffer lets you manage all of your posts from one dashboard which you can access from your computer’s browser or the Buffer mobile app for iOS and Android.90003 90002 There’s also an extension for your browser which enables allows you to add content you find online to your social media schedule. 90003 90002 Buffer’s free plan allows you to connect and manage up to three social accounts, excluding Pinterest. You can also schedule up to 10 posts at a time for each social account. 90003 90002 Plans for additional posts and social accounts start at $ 15 per month. 90003 90002 3. HootSuite: The Complete Social Media Management Tool 90003 90002 90131 Best for: 90132 Marketers and businesses looking to take things to the next level 90003 90002 90185 90003 90002 Hootsuite is another social media management tool that enables you to schedule and publish posts directly to Instagram.You can also manage your other social media accounts on: 90003 90158 90041 Facebook 90042 90041 Twitter 90042 90041 LinkedIn 90042 90041 Pinterest 90042 90041 YouTube 90042 90169 90002 Aside from scheduling social media posts, Hootsuite has a ton of extra features to help you manage, monitor, and grow your social reach. 90003 90002 They also place an emphasis on building smarter workflows, scaling across your organization, and delivering a demonstrable ROI. 90003 90002 Hootsuite’s free plan lets you connect and manage up to three social media accounts.You can also schedule up to 30 posts at one time. 90003 90002 To manage additional accounts, add extra team members, or schedule more posts, plans start at $ 25 per month. 90003 90002 4. Sprout Social: The End-to-End Solution 90003 90002 90131 Best for: 90132 Marketing teams and established businesses in need of an end-to-end solution 90003 90002 90216 90003 90002 Sprout Social is a feature-packed social media management solution aimed at larger organizations. The software allows you to manage, monitor, and schedule posts on: 90003 90158 90041 Twitter 90042 90041 Facebook 90042 90041 Google+ 90042 90041 LinkedIn 90042 90041 Instagram 90042 90041 Pinterest 90042 90041 Facebook Messenger 90042 90169 90002 Sprout Social also lets you manage your customer relations with an integrated social CRM (Customer Relationship Manager).90003 90002 What’s more, Sprout Analytics is a comprehensive tool that enables you to gather meaningful insights from your social data, so you can make informed strategic decisions. 90003 90002 Sprout Social provides a free 30-day trial, and plans start at $ 99 per month. 90003 90026 What Are the Best Times to Post on Instagram? 90027 90002 90245 90246 90247 Okay, you’ve converted your profile to an Instagram business profile and verified it with Facebook. You’ve also got a way to schedule Instagram posts.90003 90002 But when should you schedule Instagram posts to be published? 90003 90002 Let’s explore two options: 90003 90002 1. How to Identify The Best Times to Schedule Instagram Posts for Your Brand 90003 90002 The best times to post on Instagram will be different for each niche and brand. 90003 90002 For this reason, you should track your progress and experiment to see what works best for your business. 90003 90002 Thankfully, Instagram Insights makes this easy to do. 90003 90002 Just head to your profile and tap the three lines to access the menu.Then tap «Insights.» 90003 90002 90264 90003 90002 Once there, tab on the «Audience» tab and scroll to the very bottom of the page to see when your followers are most active. 90003 90002 90269 90003 90002 You can view how active your audience is by hour or day. Plus, if you tap the graph, Instagram will display the exact number of your audience active during those times. 90003 90002 But what if you do not yet have a large audience to help you identify when to schedule Instagram posts? 90003 90002 2.The Best Times to Schedule Instagram Posts In General 90003 90002 With so much conflicting advice floating around online, it can be difficult to know the best time to schedule Instagram posts. But, we’ve got some good news for you. 90003 90002 The image below shows our findings about the best time to post on Instagram: 90003 90002 90282 90003 90002 We found that the highest rates of engagement are likely to be achieved when sharing content on Wednesdays. 90003 90002 Sunday is the worst performing day of the week, though the best time to post on Instagram on Saturday is 5 p.m. 90003 90002 Additionally, peak times to schedule Instagram posts are during lunch (11 a.m. to 1 p.m.) and the evening, after work (7 p.m. to 9 p.m.). 90003 90002 Sprout Social put together the best times to schedule Instagram posts for businesses that sell consumer goods. 90003 90002 90293 90003 90002 As you can see, Instagram posts from accounts selling consumer goods perform best Wednesday through Sunday, between 9 a.m. and 4 p.m. 90003 90002 Mondays perform worst, with Saturday being the best day to share new posts.90003 90002 Presumably, this is because people are more likely to engage in shopping activities over the weekend. 90003 90002 These charts provide a useful place to start when you schedule Instagram posts. 90003 90026 Mistakes to Avoid When You Schedule Instagram Posts 90027 90002 Scheduling is awesome — but do not get caught out. Here are three mistakes to avoid when you schedule Instagram posts. 90003 90002 Mistake # 1: Forgetting to Interact with Your Audience 90003 90002 Now that you schedule Instagram posts, it’s likely you will not be online when they’re published, and so will not be responding to new comments as they’re posted.90003 90002 However, interacting with your followers and nurturing your community is a key aspect of growing your reach on Instagram. Remember, Instagram’s algorithm rewards high levels of engagement. 90003 90002 So, make sure to set aside time to review and reply to your Instagram comments. 90003 90002 Although we schedule Instagram posts on Oberlo’s Instagram account, we always make time to talk with members of our community directly. 90003 90002 90318 90003 90002 What’s more, do not forget to spend some time liking and commenting on other people’s posts.90003 90002 Mistake # 2: Not Editing Your Posts 90003 90002 You’re only human. 90003 90002 So when you schedule a big batch of Instagram posts in one go, you’re bound to make the occasional mistake. 90003 90002 Sure, a typo might raise a few eyebrows, but it could be worse. 90003 90002 There’s always the chance that you’ll schedule a post which — on second glance — is confusing, unintentionally funny, or just downright offensive. 90003 90002 Avoid these simple mistakes by setting aside time to come back and review your scheduled Instagram posts to check for errors.90003 90002 Alternatively, have a friend or someone else on your team check them before publishing. 90003 90002 Mistake # 3: Scheduling Too Far in Advance 90003 90002 It might be tempting to bulk schedule six months worth of Instagram posts in one go. 90003 90002 Do not. 90003 90002 Not only do you leave yourself no room to respond to events and trends as they happen, you also leave yourself exposed to a branding disaster. 90003 90002 For example, you might include a joke, only for it to be published during an international tragedy … 90003 90002 90347 90003 90002 Situations like this will make your brand appear insensitive, out of touch, and concerned only with your own brand affairs.90003 90002 So stay on your game. 90003 90002 Avoid scheduling Instagram posts too far in advance, and only schedule enough posts to better manage your time and productivity. 90003 90026 Benefits to Scheduling Instagram Posts 90027 90002 Let’s take a closer look at the benefits of scheduling Instagram posts, so that you can get the most out of your newfound freedom! 90003 90002 1. Batch Your Post Creation to Improve Quality 90003 90002 Creating a killer Instagram post is no easy task.Especially if you’re trying to throw one together on a Saturday morning or right before bed. 90003 90002 What’s more, coming up with the best Instagram hashtags, or writing the perfect Instagram caption takes time. And trying to hone these crucial elements waiting in line at the drive-in is bound to result in less engagement. 90003 90002 Scheduling your posts ahead of time means that you can do them properly. 90003 90002 Block out some time early on in the week to craft a week’s worth of images, videos, captions, and hashtags.You can also develop a narrative or theme to tie the week’s posts together. 90003 90002 Then, schedule the posts and turn your attention to another task. 90003 90002 2. Save Time and Upload Content Directly From Your Computer 90003 90002 Do not get me wrong: Smartphones are amazing, and there are’s plenty of great image and video editing apps for creating content on the go. 90003 90002 But when it comes to creating high-quality images and videos, a larger screen helps — 90009 a lot. 90010 90003 90002 Plus, if you’re using a professional DSLR camera to capture content for Instagram, you’re probably already using your computer to edit.90003 90002 Once you’ve finished crafting the perfect image or video, it can be a pain to send it to your smartphone so you can upload it to Instagram via the app. 90003 90002 Thankfully, if you schedule Instagram posts, you can upload directly from your computer. 90003 90002 So, whether you’re managing one Instagram account or ten, scheduling will save you this administrative headache. 90003 90002 3. Cultivate a Strong, Consistent Brand Look and Voice 90003 90002 When it comes to branding, consistency is vital.90003 90002 As Senior Vice President of Apple Inc., Angela Ahrendts, said, «You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred. » 90003 90002 On Oberlo’s Instagram profile, we mix great product photography with vibrant, colorful text-based images. 90003 90002 90396 90003 90002 This is also why, according to a report from WebDam, 60 percent of the top brands on Instagram use the same filter for every post.90003 90002 Now, when you create multiple posts in one go, it’s far easier to ensure a consistent aesthetic and voice. 90003 90002 Plus, when you schedule Instagram posts, you’ll get the «big picture» view of what’s to come and can adjust each post so they match the style you’re aiming to achieve. 90003 90002 For example, you might notice that you have too much dark imagery and you need to add some lighter photos. Or you might find that you have plenty of product promotions, but need to share more lifestyle images.90003 90002 It’s also easier to rearrange the order of your posts to create an attractive Instagram feed. 90003 90002 All in all, you’ll be able to develop a stronger, more consistent brand appearance, which will help you to get more Instagram followers. 90003 90002 4. Post Regularly with Ease to Keep Your Followers Engaged 90003 90002 You need to post regularly and consistently to keep your followers engaged and keep Instagram’s algorithm happy. 90003 90002 This is much easier to do when you schedule Instagram posts.90003 90002 Scheduling lets you post tons of content on Instagram without the constant interruptions to your personal life or professional productivity. 90003 90002 So how much should you post? 90003 90002 Well, according to a study by Tailwind, brands that post seven times or more a week increase both engagement and follower count. 90003 90002 The study also revealed that follower count increases four times faster when brands post once a day rather than once a week. 90003 90002 What’s more, research by Union Metrics confirms that engagement does not dip with increased posting.In fact, because of time zones and the algorithm, sharing more content on Instagram may be the best way to ensure your followers see your posts. 90003 90002 Bottom line: Try to post at least once a day. 90003 90002 But be warned: Do not sacrifice quality in your quest for quantity. The algorithm rewards posts and accounts that receive high levels of engagement. 90003 90002 In summary, when you schedule Instagram posts, it’s far easier to post consistently, keep your followers engaged, and grow your reach.90003 90026 Summary: How to Schedule Instagram Posts 90027 90002 Scheduling Instagram posts has tons of benefits. 90003 90002 You can batch your post creation, save time, and upload directly from your computer. Plus, it’s easier to cultivate a consistent brand look and ensure your followers stay engaged with a carefully created schedule. 90003 90002 To schedule Instagram posts: 90003 90158 90041 First, make sure you convert your Instagram profile to a business profile and verify it by connecting it to your Facebook page.90042 90041 Then schedule posts on Instagram and IGTV from the Facebook Creator Studio. Or choose a third-party scheduling tool that best suits your needs, sign up, and link it to your Instagram account. 90042 90041 Schedule Instagram posts at peak times to maximize engagement using the charts from Sprout Social. Then, track which times perform best for your brand and constantly improve your posting schedule. 90042 90041 Lastly, do not forget to engage with your followers. Reply to comments on your posts, and engage with other people’s posts on the platform.90042 90169 90002 Has scheduling Instagram posts helped your business grow? Let us know in the comments below! 90003 90002 Discover thousands of products you can start selling online. No commitment, no credit card required. 90003 90002 Get Oberlo Now. It’s Free. 90003 90026 Want to Learn More? 90027 90002 Thomas J Law 90003 90002 Thomas is a B2B content writer specializing in SaaS, ecommerce, and digital marketing. To learn more about how Thomas can help you achieve your goals, visit his website at tomjlaw.com. 90003 .90000 How to Schedule Instagram Posts: A Simple Step-By-Step Guide 90001 90002 It’s 2020. Knowing how to schedule Instagram posts in advance is no longer ‘neat’-it’s non-negotiable. 90003 90002 Whether you’re running a business account, a creator account, or you’re building up your brand on the regular, using an Instagram scheduler is one of the best ways to reclaim your time and creativity. 90003 90002 In this post we’ll take you through the steps and best practices for all three types of Instagram accounts, so you can turn your attention to what matters.90003 90008 Table of contents 90009 90010 5 benefits of scheduling Instagram posts 90011 90010 How to schedule Instagram posts (business account) 90011 90010 How to schedule Instagram posts (personal account) 90011 90010 How to schedule Instagram posts (creator accounts) 90011 90010 What’s the difference between Instagram scheduling and Instagram automation? 90011 90010 Best practices for scheduling Instagram posts 90011 90002 90023 Bonus: Download a free checklist 90024 that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.90003 90026 5 benefits of scheduling Instagram posts 90027 90008 1. Save your valuable time 90009 90002 Your calendar is already crammed. Instead of dropping everything to craft your next post-every single day, at the exact right time for your audience-an Instagram scheduler lets you plan ahead. 90003 90002 Block off a few fresh hours at the start of the week to line up your visuals and write some crisp copy. Then load it all into your social media calendar and relax, knowing it will hit your timeline right when your followers want it.90003 90008 2. Perfect your aesthetic 90009 90002 On Instagram-more than any other social media platform-brands live and die by their look. Whether you’re a beachy influencer or a bleeding-edge tech startup, the colour, composition and tone of your posts should feel genuine, and recognizably unique. 90003 90002 Of course, that’s easier said than done. 90003 90002 Assembling multiple posts in one batch makes it easier to stay on brand. And seeing what’s coming up in your planner helps to catch weird vibes or off-brand looks before they go public and hurt your engagement.90003 90008 3. Stop switching back and forth between screens 90009 90002 Call me an Old Millennial, but sometimes working on a computer is just easier. Especially when the videographer transferred the teaser videos in a .zip and the celebrity partner only approved two of those twenty-four pretty-much-identical photos from the shoot. 90003 90002 An Instagram scheduler allows you to drag and drop your visual assets straight from your desktop to your calendar. Catch those typos on the big screen.90003 90008 4. Get more followers 90009 90002 Every time you post to Instagram you’re increasing your brand’s visibility. Both to existing followers and new ones. Maybe your post will hit it big and make Instagram’s Explore Page. At the very least, people will find you via the hashtags you select. 90003 90002 Scheduling your posts in advance is a simple hack for your Instagram hashtag strategy. While using the same thirty mostly-irrelevant hashtags on every post will win you no points with the algorithm, with a scheduler you can fine-tune your tactics in advance.90003 90008 5. Increase your engagement 90009 90002 Do not ghost your followers. Give the people what they want. 90003 90002 One of the simplest, best ways to get more Instagram likes is to post when your followers are online. Of course, if your analytics are telling you that your followers are in Hanoi or Cape Town, their morning commute might not be the most convenient time to be on Instagram for you (or your work / life balance). 90003 90002 It looks like the self-help gurus were right: to make it stick, schedule it in.90003 90002 So let’s take a look at how, exactly, Instagram scheduling works. Of course, because we’re biased, we’re going to show you how using Hootsuite’s Instagram scheduler. 90003 90026 How to schedule Instagram posts if you have a business account 90027 90002 If you’re a retailer, local business, brand, organization, or service provider, you probably already have a business account on Instagram. (And if you do, please smugly sip your coffee and skip to Step 2.) If you do not, take a look at Step 1.90003 90002 Or, if you prefer watching over reading this short video also walks through each simple step. 90003 90002 90071 90072 90003 90002 90023 Sign up for Hootsuite 90024 and start scheduling Instagram posts now. 90003 90008 Step 1: Convert your Instagram account to a business profile 90009 90002 There are plenty of advantages to converting to a business account. You get access to Instagram’s advanced native analytics to learn more about your followers, you can promote posts as ads, and add links to your Stories.90003 90002 But most importantly: this is the only type of Instagram account that has the ability to directly publish and schedule Instagram posts using Hootsuite. 90003 90002 To convert your account, open the Instagram app on your phone. 90003 90086 90087 Tap the hamburger icon 90088 90087 Tap the settings button 90088 90087 Tap 90023 Account 90024 90088 90087 Tap 90023 Switch to Professional Accoun 90024 t 90088 90087 Select 90023 Business 90024 and follow the prompts 90088 90103 90002 Note that you’ll need to connect your Instagram account to your Facebook business Page to do this.90003 90002 90023 Pro tip 90024: be aware that the type of business label you select on your Facebook page is visible on your Instagram profile. 90003 90002 90003 90008 Step 2: Sign up or log in to your social media management platform 90009 90002 A tool like Hootsuite let’s you schedule posts on Instagram and manage all your other social media profiles from one easy-to-use dashboard. 90003 90002 If you do not have an account, sign up here. It takes only a few seconds. 90003 90008 Step 3: Add your Instagram business profile to your social media management platform 90009 90002 If you’re using Hootsuite, it’s quite simple to link your Instagram account.90003 90086 90087 Click your profile icon in the top right corner 90088 90087 Click 90023 Manage Social Networks 90024 90088 90087 Click 90023 + Private Network 90024 in the bottom-left corner of the dashboard to add Instagram 90086 90087 Or, if f you’re part of a larger team: click 90023 Manage 90024 beside your organization name and click 90023 Add a Social Network 90024 or 90023 Add a Shared Network 90024 to add this profile to an organization 90088 90103 90088 90087 Click on Instagram in the list, and then click 90023 Connect with Instagram 90024 90088 90087 Input your account credentials 90088 90103 90002 90003 90002 Note that in order to enable direct publishing, you’ll also need to add your account’s associated Facebook Page to Hootsuite, as well.90003 90002 For all the details on getting yourself set up, read our help article. 90003 90008 Step 4: Compose your post (s) 90009 90002 Now comes the fun part. 90003 90086 90087 Click 90023 New Post 90024 and select Instagram from the list 90088 90087 Upload your photo or video (you can also crop, filter and otherwise edit it in Hootsuite) 90088 90087 Write your compelling Instagram caption 90088 90087 Add your hashtags, @s, and location 90088 90087 Preview your post in the right hand pane 90088 90103 90002 90003 90008 Step 5: Schedule your post 90009 90002 When you click 90023 Schedule for Later 90024 (as opposed to 90023 Post Now 90024), you can choose the time and date your post will go live.90003 90002 90003 90002 The Hootsuite scheduler automatically suggests the optimal time, but you can get to know your audience’s habits using your Instagram analytics. 90003 90002 90023 Pro tip 90024: Definitely take a look at our comprehensive industry-by-industry breakdown of the best times to post to Instagram. 90003 90008 Step 6: Wait for your post to be published to Instagram 90009 90002 That’s it! Welcome to the ease of Instagram scheduling. 90003 90026 How to schedule Instagram posts if you have a personal account 90027 90002 Not everyone has or needs a business account on Instagram.If your Instagram presence is more about connecting with your audience, rather than hard metrics like conversions and click-throughs, you might have good reason to bypass the business account vibe and stick with a regular account. 90003 90002 (And Instagram has now introduced a third option: the creator account, which we’ll cover in the next section.) 90003 90002 Instagram’s API does not allow personal accounts to schedule posts to be published directly, so instead we’ll show you how to set up a mobile notification workflow.90003 90002 Basically, this means you set up your post (s), and then schedule a reminder via push notification. When the time comes to post, you get an alert on your phone that reminds you to click through and hit ‘publish.’ 90003 90002 90023 Pro tip 90024: While this method works with newsfeed posts and videos, you can also follow these steps to schedule an Instagram Story, or a carousel post. 90003 90002 Ok, so let’s walk through the process. 90003 90008 Step 1: Add your Instagram profile to your social media management platform 90009 90002 We have (conveniently) chosen Hootsuite as our go-to social media management platform for Instagram scheduling.90003 90002 So, from your Hootsuite dashboard: 90003 90086 90087 Click your profile icon in the top right corner 90088 90087 Click 90023 Manage Social Networks 90024 90088 90087 Click 90023 + Private Network 90024 in the bottom-left corner of the dashboard to add Instagram for personal use 90088 90087 Click on Instagram in the list, and then click 90023 Connect with Instagram 90024 90088 90087 Input your account credentials. 90088 90103 90002 One other thing: when scheduling posts for personal accounts, 90023 it’s crucial that you have notifications turned on in the Hootsuite mobile app 90024.90003 90002 If you do not, you’ll receive an error message. (And if you ignore the error message, your posts will not get published.) 90003 90002 90003 90008 Step 2: Write and edit your post 90009 90002 Now that you’ve got your workflow set up, it’s time to line up your posts. 90003 90086 90087 Click 90023 New Post 90024 and select your Instagram account from the list 90088 90087 Upload your visuals (you can also crop, filter and edit them using Hootsuite’s photo editor) 90088 90087 Compose your very excellent Instagram caption 90088 90087 Add your relevant hashtags, tag relevant accounts, and add your location 90088 90103 90002 90003 90008 Step 3: Schedule your post 90009 90002 Click 90023 Schedule for Later 90024 and select the date you want the post to go live, as well as the best time for your audience.90003 90008 Step 4: Publish your post 90009 90002 When the time comes, you’ll receive a push notification from the Hootsuite app. Follow the prompts, check the details one last time, and hit post. 90003 90002 That’s it! 90003 90026 How to schedule Instagram posts for creator accounts 90027 90002 Are you a public figure, content producer, artist, or influencer? Instagram recently introduced this new type of account to help users who are trying to manage their large followings more effectively.90003 90002 Creator accounts have specific tools designed for influencers (e.g., a tiered inbox and reply shortcuts) as well as more granular analytics to help dig deeper into what’s working and what’s not in your day-to-day strategy. 90003 90002 For more details, here’s everything you need to know about Instagram creator accounts. 90003 90002 When it comes to scheduling for creator accounts, the Instagram API does not support scheduling from third-party platforms. Only business accounts have that privilege.90003 90002 However, as a creator, you can schedule from within the Facebook Creator Studio. Here’s how. 90003 90008 Step 1: Switch to a creator account 90009 90002 Whether you’re currently a business account or not, switching to a creator account is simple. 90003 90002 In the Instagram app on your phone: 90003 90086 90087 Tap the hamburger icon 90088 90087 Tap the settings button 90088 90087 Tap 90023 Account 90024 90088 90087 Tap 90023 Switch to Professional Account 90024 90088 90087 Select 90023 Creator 90024 and follow the prompts 90088 90103 90002 You can choose your display label (eg., Chef, author, fashion model, etc.). Note that while it’s technically optional to link your creator account to a Facebook page, you can not use Creator Studio without doing so. 90003 90008 Step 2: Connect your Instagram account to Creator Studio 90009 90002 Now head over to Instagram Creator Studio and input your login information. 90003 90002 90003 90008 Step 3: Create your post 90009 90002 Click the 90023 Create Post 90024 button in the top left corner of the dashboard. 90003 90002 Then select where you want to post: on your Instagram feed, or IGTV.(Here is our explainer on how to schedule IGTV.) 90003 90002 90003 90002 Next, upload your photo, video, or carousel; write your caption; and add your hashtags. You can also add a location. 90003 90002 90003 90008 Step 3: Schedule your post 90009 90002 When you press 90023 Schedule 90024 in the bottom right corner, you can choose the date and time you want your post to appear. 90003 90002 90023 Pro tip 90024: If you do not already know the best time for your audience, now is the time to consult our research, and your own Instagram analytics.90003 90002 You can review your upcoming posts in the dashboard, and make any necessary edits. 90003 90002 90003 90008 Step 4: Wait for your post to go live 90009 90002 That’s it! 90003 90026 What’s the difference between Instagram scheduling and Instagram automation? 90027 90002 Instagram scheduling is when you craft your posts in advance. Instagram automation is paying to have bots like or comment on random strangers ‘posts in order to improve your account’s follower ratio and engagement.90003 90002 It … does not really work very well. In fact, it can be actively harmful to your brand’s relationships. 90003 90002 And given Instagram’s ongoing crackdown on bots, spam and scams, spending budget on shady activities is probably about as effective as, you know, buying a verified badge from some guy in your DMs. (Hint: please do not.) 90003 90002 On the other hand, there are plenty of legitimate tools that use automation to help you get off the hamster wheel of repetition. Check out our list of white-hat social media automation tools for inspiration.90003 90026 Best practices for scheduling Instagram posts 90027 90008 Do not sacrifice quality for quantity 90009 90002 Yes, the miracle of Instagram scheduling means you can now post every 30 minutes. (All respect to @fashionnova). But should you? 90003 90002 The short answer is «maybe.» The long answer is «maybe, if you can maintain consistent quality at that pace over the long term. But great engagement rates have more to do with consistency than frequency. » 90003 90002 Remember that the Instagram algorithm prizes relationships: if your followers are engaging with your content, the algorithm will show more of it to them.90003 90008 Upload and organize your visuals in Hootsuite’s content library 90009 90002 How do you organize your social media content? Dropbox, Google Drive? Lot of folders titled ‘misc social’ on your desktop? Your personal smartphone’s photo app? 90003 90002 This is better: there are tags, permissions, and a truck-load of metadata to help you find what you need, when you need it. 90003 90002 And while I can not personally guarantee that you’ll never have to send an 11 p.m. email to a photographer you’ve never met asking her to re-send touched-up files from a 2017 shoot, I do promise that this is a great first step.90003 90008 Do not schedule too far in advance 90009 90002 Hootsuite power users often tell us they block out their schedule by activity, whether it’s a shoot day for visual assets or Tuesday morning’s croissant-and-writing binge. 90003 90002 We’re all for efficiency (see previous point) but when it comes to social media scheduling, going much farther than a week in advance can start to increase the risk of something going sideways. (There is always a risk there’ll be another royal baby announcement drowning out your product launch.) 90003 90002 Our advice: keep your finger on the pulse, and stay nimble. 90003 90008 Write once, edit twice (or thrice) 90009 90002 Especially for big teams with a lot of moving parts, an internal multi-stage approval system is ideal for preventing a gaffe, or a full-blown crisis. 90003 90002 And even if you’re a solopreneur, do make sure you take a fresh look at that copy before it goes live. 90003 90008 Use analytics wisely 90009 90002 The best part about scheduling Instagram posts is that it frees up your time to take a look at the big picture.What’s earning you likes? What’s falling flat? Maybe you could even run some A / B tests, get mathy about it. Choose your preferred Instagram analytics tool and get cracking. 90003 90002 90023 Use Hootsuite to easily review and schedule Instagram posts, respond to comments, track competitors, and measure performance-all from the same dashboard you use to manage your other social networks. Try it free today. 90398 90024 90003 90002 Get Started 90003 .90000 5 Ways to Embed Your Instagram Posts on Your Website 90001 90002 90003 Blog 90004 90003 Instagram 90004 90003 5 Ways to Embed Your Instagram Posts on Your Website 90004 90009 90010 90010 90012 When you want to show off something on Instagram in your blog, there are a few ways you can go about doing it. Depending on how you set it up, you may have more or less control over the way Instagram displays on your site. Here are a few options, for when you’re interested. 90013 90014 1. Taking a Screenshot 90015 90012 Not technically an embed, a 90017 screenshot 90018 is sort of like an insurance policy.After all, think about it; how many times have you been browsing a blog post relating to Instagram that’s more than a year or two old, and seen «examples» that are embedded posts that no longer exist? Either the URL changes, the post is deleted, the user is deleted or banned, or Instagram just changes the way their embed code functions and ceases supporting the older version. Here’s a screenshot of a post, for example: 90013 90012 90021 90021 90013 90012 Taking a screenshot is exceptionally good for cases where a post might disappear.For example, a photo of partial nudity that may or may not violate the Terms of Service, and as such, might exist only so long as it’s not reported or caught by the robots. Spam posts work the same way; they’ll exist for a while, then eventually disappear. Not that you want to promote a spam account with a real embed, but you might consider using one as an example to show off different types of spam when you’re writing about black hat techniques or something. 90013 90012 Screenshots are extremely common for times when a business or celebrity says something controversial.It’s a regular occurrence these days for a controversial post to be deleted, even though everything is saved in the eyes of the internet. 90013 90012 Personally, I think screenshots have their place, but are 90017 not necessarily always going to be the ideal choice 90018. If you’re embedding your own content, for example, you will know if it’s going to be removed and an take action to rectify the situation. That said, I like to take screenshots and use them as an alternative load in case the embed fails; that way there’s a backup there.90013 90012 For posts that are generally safe, or for blog articles that are not likely to have a long life, you do not necessarily need to worry about using a screenshot. If your topical article about a specific hashtag’s usage will not matter in two years, who cares if some of the posts disappear? It’s more work to maintain an archive at that point anyway. Really, it’s up to you. 90013 90014 2. Native Instagram Embed Code 90015 90012 Instagram natively has a way you can embed posts in your content.When you visit a post on Instagram, you can copy some embed code and paste it into your website to have it embed the post in your blog. Using that same cat post, here’s how you do it. 90013 90012 From a PC, navigate to the post you want to embed. In this case, all you have to do is click that link a line up above. 90013 90012 90041 90041 90013 90012 In the lower right corner, next to the 90045 «add a comment» 90046 box, you will see three dots. Click those and a lightbox will appear that has several options in it.In this case, the option you want to choose is 90045 «Embed.» 90046 Click it and it will adjust to a box that has code in it and the option to include the caption or not. Click to copy the embed code and you will be given something that looks like a huge mess of code. I’d paste it here, but seriously, it’s a lot and looking at the code alone will not help you. 90013 90012 When you paste that code into your website, ideally it will render appropriately as some HTML that embeds the Instagram post.This requires access to the Instagram API, though, which means primarily that Instagram reserves the right to IP or domain ban your site. If you’re embedding content in a way that harasses users, exploits a scam to farm likes, or maliciously uses their content in any way, you may have your access to the API revoked. 90013 90052 90012 90054 As mentioned, embedding a post will work just fine right up until the post is removed for some reason or the code is broken in some way. A poor copy and paste will break it, trying to edit the code might break it, and the post being deleted will leave you with a «this post as been removed» image embedded in your blog article.Not a great look, of course. In most cases, you should be just fine. In some cases, though, your blog platform might not like raw code in your composition window. If that’s the case, there are still a few options. 90013 90014 3. Embed Instagram 90015 90012 No, I’m not just telling you to embed Instagram as another option. There’s an actual service called 90045 «Embed Instagram» 90046 by CtrolQ.org that came to popularity early on in Instagram’s life, when the platform was only really accessible via mobile device.Since the actual embed code can only be fetched via a desktop platform, you need something else if you’re working primarily with the app. 90013 90012 In an app, you can see an options menu when you view a post. Tap the options menu and one of the options will be «copy link». This is meant for you to share the link with others or post it on a different site, like a web forum. When you copy a link to a post, like that cat post, you’ll get something that looks like this: 90045 https: //www.instagram.com / p / Btg1jd_HJsT / 90046 90013 90012 90067 90067 90054 90013 90012 Take that link on over to Embed Instagram here. Paste the link into the box and click the Generate button. It will load for a minute and then show you a preview of the media you’re going to embed, to make sure that you’re choosing the right photo and did not accidentally copy the wrong URL. The resulting code will be a fairly short block, much shorter than Instagram’s default embed code. When you paste it in, it’ll look a little like this: 90013 90012 Credit: @World of Meows 🐱🐱🐱 90013 90012 This embed code defaults to a 612 × 621 pixel square, but you can adjust the specific size of it to fit your design.Simply adjust the width and height code to specify percentages or pixel numbers. 90017 Or do not, if it looks fine! 90018 The code uses responsive design, so it will resize automatically to fit the size of the user’s browser, as determined by the space you leave it in your site layout and your own responsive design. You 90045 are 90046 using a responsive design, right? 90013 90014 4. Instagram Feed WordPress Plugin 90015 90012 If you’re using a site based on the WordPress framework, and you’re having trouble with either of the above embed methods — or if you simply want something with more control to it — you can use a WordPress plugin for your Instagram embeds.90013 90012 The Instagram Feed plugin is one such option. This particular plugin is developed and maintained by Smash Balloon and has been, as of this writing, updated a mere two months ago. As usual, I tend to avoid plugins that are not actively updated, because they can lose functionality or become security issues over time. This plugin is used by over 700,000 users, so it’s not likely to be abandoned any time soon. 90013 90012 90088 90088 90013 90012 This plugin gives you a ton of functionality.You can embed a single post, but more than that, you can embed an entire Instagram feed. Not only that, but it’s not just your feed, or just the feed of someone else; it’s a custom curated feed including just the content you want to share. You can have multiple Instagram accounts feed into it. 90013 90012 The plugin feed can be configured in a variety of ways. It’s responsive design by default, so it adapts to the space you give it and the size of the device viewing it. You can also specify the exact width, height, number of photos it displays at once, number of columns of images, the size of the images, the background color, the spacing between the images, and just about anything else.You can also create multiple different feeds and display them on different parts of your site. 90013 90012 The base plugin is 90017 free 90018, but they also have a Pro version. It can display hashtag feeds, show images in a pop-over lightbox, and can allow users to post comments directly or like photos from the embed. It can also allow carousels, specific highlight layouts, and it can display captions. You also have access to a more advanced moderation system to control what shows up. 90013 90012 The pro version costs 90017 $ 39 for one site license 90018, and you can buy either the WordPress plugin or a custom script for non-WordPress sites to mimic the functionality.There are also scale licenses; for $ 79 you get five sites, and for $ 119 you get unlimited sites along with priority support. It’s also worth noting that these are one-time purchases, not monthly fees, as so many other apps and plugins are these days. 90013 90012 If you want to see what a feed looks like, you can view their Pro demo here. It can show you different styles, from the basic grid feed to the carousel and the masonry layout only available in the pro version. Like what you see? It’s pretty cheap! 90013 90014 5.Embedly 90015 90012 Embedly is a web service that connects API to API. Major sites like Medium use it from a business perspective, to allow embedding content on their site without needing to jump through code hoops. For example, on Medium, you can simply paste in the Instagram URL (https://www.instagram.com/p/Btg1jd_HJsT/) into the compose window and it will automatically generate the embed. In fact, trying to use method # 2 up there with the actual embed code will not work! Embedly handles the whole thing on the back end.90013 90012 Now, you do not need to buy a business license to use Embedly. Good thing too; a business license starts at 90017 $ 99 per month 90018, though it does cover over 500 different content providers and a bunch of different APIs. No, all you need to do is use the Embedly Embed Code Generator. Go to that link and plug in the Instagram URL. 90013 90012 90114 90114 90013 90012 When you plug in the URL, you will be given a few options and a preview. You can choose whether or not to show social buttons, whether or not you want a dark theme, and if you want an SEO embed.You can also specify a custom width or leave it to auto, and whether you want it left-, right-, or center aligned. Then, just click to copy the embed code, and paste that code into your site. 90013 90119 90120 I want those treats right meow. 😻😻😻. Follow @worldofmeows for more Credits @sesameshorthair 90121 90012 1,211 Likes, 18 Comments — World of Meows 🐱🐱🐱 (@worldofmeows) on Instagram: «I want those treats right meow. 😻😻😻. Follow @worldofmeows for more Credits @sesameshorthair «90013 90124 90012 You can use the card — which is what Embedly calls each individual embed — for free, but they will cajole you into signing up for the cards-only account.That cards-only account gives you analytics for your card and removes the «provided by Embedly» branding you see on the free card. IT also allows you to use an embed button and a bookmarklet, if you want. It’s 90017 $ 9 per month 90018, but I would only recommend it if you’re very frequently using their service to embed content. 90013 90014 Your Turn 90015 90012 90045 Do you have an alternative embed service you like to use? 90046 Have you found screenshots more useful than I give them credit for? Let me know in the comments.90013 90135 90136 Related Posts 90137 90135 90136 Comments 90137.90000 How can I manage multiple comments on my Instagram posts? 90001 90002 How can I manage multiple comments on my Instagram posts? 90003 90004 You can delete multiple comments, block and restrict multiple accounts at the same time on your Instagram posts. To manage multiple comments on your posts: 90005 90006 From the iOS Instagram app 90007 90008 90009 Tap 90010 View all comments 90011 below your post. 90012 90009 Tap in the top right, then tap 90010 Manage Comments 90011. 90012 90009 Select all the comments you want to manage.90012 90009 From here, you can: 90020 90009 90004 Tap 90010 Delete 90011 in the bottom left, then tap 90010 Delete Comments 90011. 90005 90012 90009 90004 Tap 90010 More Options 90011 in the bottom right> 90010 Block Accounts 90011> 90010 Block Accounts 90011. 90005 90012 90009 90004 Tap 90010 More Options 90011 in the bottom right> 90010 Restrict Accounts 90011> 90010 Restrict Accounts 90011. 90005 90012 90049 90012 90051 90006 From the Android Instagram app 90007 90008 90009 Tap 90010 View all comments 90011 below your post.90012 90009 Select all the comments you want to manage. 90012 90009 From here, you can: 90020 90009 Tap in the top right to delete the comments. 90012 90009 Tap in the top right> 90010 Block Accounts 90011> 90010 Block Accounts 90011. 90012 90009 Tap in the top right> 90010 Restrict Accounts 90011> 90010 Restrict Accounts 90011. 90012 90049 90012 90051 90004 You can also tap 90010 Comment Controls 90011 (iOS) or (Android) before selecting comments to 90083 turn off comments 90084 and 90083 manage comment filters 90084.90005 90004 Note that you can delete up to 25 comments at a time. Learn more about 90083 what happens when you block someone 90084 or 90083 when you restrict someone 90084 on Instagram. 90005 90004 If you see comments that are not following our Community Guidelines, you can 90083 report comments for abuse or spam 90084. 90005.