Анализ и оптимизация кампаний Google AdWords в новом интерфейсе

Пока этот функционал не доработан полностью, поэтому не стоит доверять результатам на 100%. При этом недоступна диагностика всех фраз сразу, как в старом интерфейсе.

 Кликните рядом со значком фильтра и выберите:

Полезно изучить ключевики с показателем меньше 6-7 и понять, почему показатель низкий. Проверьте, правильно ли составлены объявления, содержит ли заголовок ключевую фразу и т.д.

Желательно проводит данную процедуру минимум раз в неделю.

• Статистика аукционов

В этой таблице удобно сравнивать данные по показам вашего объявления и рекламы конкурентов:

• Процент полученных показов — сколько раз объявления попадали в рекламную выдачу;
• Средняя позиция — позиция относительно конкурентов над или под органической выдачей;
• Степень пересечения — как часто вы встречаетесь в рекламной выдаче;
• Доля позиции выше — как часто конкурентные объявления занимали позиции выше.

Запросы

Запросы — это реальные фразы, которые вводят в поисковую строку пользователи.

В этом отчете — поисковые запросы, набравшие клики:

Обратите внимание на статус запроса. Если «Добавлено», значит, он отработал по ключевику (для наглядности включите в таблицу столбец с ключевой фразой), и система добавила его в кампанию:

Запросы могут быть как целевыми, так и нецелевыми. Оцените конверсии и клики по каждому запросу и добавьте их в кампанию как ключевики для точной корректировки ставок (если кликов и конверсий много, но статус «Нет») или минусуйте (если много кликов, но нет конверсий).

• Добавление новых ключевиков

Для них назначьте максимальную цену за клик и настройте широкое соответствие (+).

• Добавление минус-слов

В настройках выберите уровень — группа объявлений, кампания или список минус-слов.

AdWords по умолчанию ставит модификаторы точного соответствия [ ]. Подберите другие словоформы с помощью специальных онлайн-сервисов.

Устройства

Отчет показывает данные в разрезе устройств. Сравните стоимость конверсии и скорректируйте ставки.

Нужно взять какое-либо устройство, например, десктопы, за основу (100%) и относительно него управлять ставками.

Расписание показа объявлений

На отдельных вкладках — данные отдельно по дням и часам:

Протестируйте, когда показы приносят больше конверсий и при необходимости уточните расписание показов с помощью этой кнопки:

Отчет о местоположениях пользователей

Здесь можно управлять ставками по отдельным регионам. Кликните по местоположению и выберите уровень, например, город:

AdWords выдает данные по городам внутри целевого местоположения:

Проанализируйте стоимость конверсии и настройте нужные корректировки.

Демография

По умолчанию вы видите отчет по группам объявлений. Вносить корректировки ставок можно только на этом уровне.

Можно построить комбинации, чтобы изучить стоимость конверсии у каждой демографической группы пользователей и скорректировать ставки:

Опция «Семейный доход» в России пока не работает, поэтому отметьте только пол и возраст:

Расширения

Чтобы понять, как они влияют на кликабельность объявлений, отфильтруйте их по типу:

В столбце «Клики» вы видите количество кликов по объявлению в то время, когда AdWords показывал расширение. Это клики и по заголовку, и по расширению (если оно кликабельное).

Чтобы узнать, сколько раз пользователи переходили именно по расширению, примените сегментацию:

Как повысить эффективность кампании

Разберем настройки, которые помогают частично автоматизировать рекламу в Google AdWords.

Модификаторы объявлений

Их можно добавить в заголовки или текст объявления. Для этого откройте фигурную скобку в нужном месте и выберите тип модификатора:

Следите, чтобы информация в заголовке / тексте вписывалась в максимальное количество символов и объявление отображалось корректно.

• Динамическая вставка ключевых слов

Цель — показать пользователю рекламу, максимально релевантную его запросу. Здесь текст по умолчанию обязательный.

 В зависимости от того, с какого устройства заходит пользователь или к какой аудитории ремаркетинга относится, можно показать ему объявление с конкретным текстом.

• Обратный отсчет

 Это таймер обратного отсчета для события, которое вы рекламируете — акция, распродажа, вебинар и т.д. Например, «До окончании акции осталось 5 дней».

• Модификация объявления через фид

Фиды позволяют менять данные в объявлении без его редактирования, а значит, без обнуления статистики.

1. В рекламной кампании с ключевыми словами создайте основное объявление — без модификаторов;
2. Составьте фид в Excel. Он содержит столбцы-таргеты (кампания, рекламная группа и ключевое слово) и ячейки с подменяемыми данными (в зависимости от продукта — модель, цена и т.д.)
   Далее, при необходимости не нужно редактировать объявление — просто редактируем содержание фида.
3. Загрузите фид:

Далее:

4. Даем название и выбираем файл:

5. При создании объявления с модификатором откройте фигурную скобку в нужном месте, выберите из списка нужный фид. Из следующего списка выберите, какие данные подгрузить в эту область объявления.

Автоматизированные правила

Эти правила можно задавать для объявлений или ключевиков. Чтобы создать, нажимаем на нужной вкладке:

Выбираем, что будет выполнять правило:

Укажите, к чему нужно его применять:

Задайте условия, когда применять правило:

И остальные настройки:

Для ключевых фраз принцип настройки тот же.

Скрипты

Это программы для автоматического управления данными с использованием простого кода JavaScript.

На вкладке скриптов добавьте новый:

Скопируйте и вставьте в этом окне нужный скрипт.

Проекты и эксперименты

Проект — экспериментальная версия основной кампании, которая в точности её дублирует.

В проекте можно делать любые изменения — заголовки, стратегии, корректировки, — чтобы протестировать, проанализировать и затем, возможно, внедрить в основной кампании. Ограничение — одновременно можно проверять только одно!

Внесите изменение. Распределите бюджет по основной и экспериментальной кампаниям и запустите проект.

По окончании проекта можно увидеть, чем его результаты лучше или хуже исходной кампании.

Если рядом есть звездочка, вы достигли статистической значимости. То есть с вероятностью 99% (или другая, которая в настройках) это изменение принесет те же показатели в основной кампании. Плюс-минус погрешность, которая также указана в результатах.

Оптимизация по методу альфа-бета

Эту методику рекомендует использовать евангелист eLama Никита Кравченко.

Всё начинается с тестовой кампании (бета-кампании), которая нужна для того, чтобы собрать статистику по всем запросам, которые не учли при сборе семантического ядра.

• Шаг 1: создайте бета-кампанию

В ней используйте ключевые слова только в широком соответствии (+). Ждите, когда накопится достаточно показов и кликов.

• Шаг 2: выделите явно нецелевые запросы

Минусуйте их.

• Шаг 3: выделите самые конверсионные запросы

Это ключевые фразы для основной кампании — её вы создаете далее.

• Шаг 4: создайте альфа-кампанию

Используйте принцип SKAG: 1 ключевая фраза = 1 группа объявлений. Добавьте ключевики с предыдущего шага, но в точном соответствии. По ним вы наберете минимум нецелевых показов / кликов и получите высокий коэффициент конверсии. Стоит задать более высокие ставки, чтобы объявления попадали на более выгодные позиции.

• Шаг 5: исключите конкуренцию между бета- и альфа-кампаниями

Переведите фразы из альфа-кампании в точное соответствие и добавьте в минус-список бета-кампании.

Далее регулярно отбирайте из отчета по запросам бета-кампании конверсионные ключевики для альфа-кампании. Это путь к более эффективному распределению рекламного бюджета.

Высоких вам конверсий!

Источник статьи

Оптимизация Adwords — 5 шагов к увеличению конверсии

В период новогодних акции и рождественских распродаж часто приходиться использовать сезонные рекламные компании. В этой статье я хочу поделиться несколькими приемами для повышения эффективности компаний в Google Adwords (и других сетей поисковой рекламы).

При работе над рекламной компанией я стараюсь максимально позаботиться о прибыли которую она принесет рекламодателю. По этому, основной целью этих советов является повышение продаж без увеличения рекламного бюджета.

1. Начните отслеживать конверсии и показателеи электронной торговли

   
   Прежде всего, если вы ведете бизнес в интернете, и тем более если у вас есть собственный интернет магазин, обязательно начните отслеживать конверсии своего проекта.

   А лучше всего, подключите систему отслеживания электронной торговли, которая позволит оценивать не только общие тенденции и количество выполненных целей, но и быстро анализировать доход, популярность продуктов и выгоду от привлеченных пользователей.

2. Тестируйте объявления

   
   Всегда тестируйте несколько объявлений. Даже если вы сразу составили качественное объявление и оно получило высокие показатели CTR — не останавливайтесь.  Хорошее объявление почти всегда можно сделать еще лучше. Экспериментируйте с заголовками, предоставляйте разные аспекты информации.

   Мой любимый прием при составлении товарных объявлений — сразу указать цену и акцентировать внимание на богатом ассортименте, такая связка работает просто отлично, но подходит не для всех тематик.

3. Отсекайте ненужное

   
   Помните, ваше предложение рассчитано на определенную аудиторию. Если вы продаете вязаные шапки то человеку который хочет купить ушанку ваши товары будут не интересны. Отсекайте слабо заинтересованных. Для этого я чаще всего использую два приема:

   Минус слова — простой и удобный инструмент который поможет вам не показывать рекламу слабо заинтересованной аудитории.

   Отсечение по цене и характеристикам товара в тексте объявления. Если ваш ассортимент ограничен одним брендом или ваше предложение отличается от средней рыночной цены, стоит сообщить об этом пользователю до того как он перейдет на ваш сайт. Такой подход, позволяет быть уверенным, что на сайт попадают заинтересованные в вашем предложении люди.

   Например: указав в заголовке объявления ценовой диапазон «от 100 долларов» мы можем быть уверены что посетитель который перешел по этому объявлению уже согласен с вашими ценам, и может себе позволить потратить эту сумму.

4. Не забывайте о времени

   
   Определите в какое время активность покупателей максимальна и сосредоточьтесь на нем. Это позволит более выгодно использовать рекламный бюджет привлекая людей у которых есть не только желание но и время для выбора продукта и оформления заказа.

   Такой анализ легко можно провести с помощью инструментов веб аналитики, я обычно использую для этого Google Analytics.

   Сначала сформируйте пользовательский отчет, я это делаю вот так:

   Получаем следующий отчет: (Особенно показательно он смориться в режиме «сравнение»)
   После этого остается только подкорректировать часы ротации объявлений в аккаунте Adwords и готово.

5. Соответствуйте

   
   Люди верят вам — не разочаруйте их. Если в объявлении вы пишите что у вас есть: «смартфоны от 99$», то в видимой части посадочной страницы должен быть этот смартфон за 99$, иначе пользователь почувствует себя обманутым. Такой пользователь может потерять всякую мотивацию к покупке на вашем сайте.

Следуя этим простым советам вы легко сможете повысить рентабельность ваших рекламных компаний в Adwords. Удачи вам и побольше конверсий! 90000 The Ultimate Guide to Google AdWords Optimization 90001 90002 Once you have carefully planned the AdWords campaign, your job will be far from done. You will have to work on it even more carefully after you launch the ads. It is vital to monitor how ads perform and make small changes for Google AdWords optimization reasons. Google AdWords campaign with the best plan can fail to bring expected results if it’s left unmanaged even if you appear on top of the search results. You will get all the required data regarding the exact phrases searched by people while your ad was live.It is easy there to determine which keywords are getting clicks but not conversions. You should remove them from the list as they do not prove to be relevant to your business. Removing them is essential for optimization of Google Adwords. It will cut you 90003 90002 90003 90006 What is Google Adwords Optimization? 90007 90002 90003 90002 90003 90002 90003 90002 AdWords Optimization is the process of fine-tuning the Google AdWords campaign to achieve the maximum results once you have decided that Google AdWords is for your business.It is based on reducing ad waste and increasing ROI. When you get the Google AdWords live, there will be three main fields that have to be constantly observed and enhanced. The main fields are called three ingredients. All of the optimization efforts should be concentrated in these areas. 90003 90002 90003 90006 Ad Targeting 90007 90002 90003 90002 Advertisements have to be targeting customers who have a high potential for buying products or services. If you neglect this step, your business will have a tough time making sales and improving it’s brand’s reputation.During the planning of ads, you have probably done a lot of research and came up with a bunch of keywords that the customers are interested in. But it is impossible to know how well each keyword will help your campaign till you go live. 90003 90002 90003 90002 Additionally, you should not only target customers according to their needs but also have to take into consideration their devices, geographic location and time of the day. Every one of these factors must be researched and analyzed for AdWords campaign.90003 90002 90003 90006 Ad Copy 90007 90002 90003 90002 If the ads are finally targeting the correct people, it is crucial to consider Ad Copy for optimization purposes. Ad copies have to be carefully written as it will take a lot of effort to come up with the best ad copy and it is a critical part of the Google AdWords campaign. However, your first ad copies probably will not survive for a long time. You will have to continually test new ad copies and try to determine what works best for your Google AdWords campaign.It is essential to monitor the ads ‘performance and decide what is ideal for your customers. 90003 90002 90003 90006 Landing Pages 90007 90002 90003 90002 90003 90002 90003 90002 When a potential customer clicks on the ad, the link will take her directly to your landing page. It is the responsibility of the landing page to convert the consumer into your lead or customer and make a sale. It is vital to mention that the performance of Google AdWords dramatically depends on the design of the landing page.Without a perfectly planned landing page, the two ingredients — ad targeting and ad copy will have no effect, and your efforts for optimizing Google AdWords will not deliver the expected results. 90003 90002 90003 90050 Why do I want such a sophisticated plan? 90051 90002 90003 90002 The purpose of numbering these steps is to make sure that you do them in the right order and make sure that you do not miss anything. It is advised to start from ad targeting, then make sure that you have the perfect ad copy up to date and then concentrate on the landing page to make sure that the Google AdWords optimization delivers the best results for your business.90003 90002 90003 90002 We will explain all these three steps in detail, but the procedure also has to be tested and optimized to see what works best for you. You have to enhance the process to make sure that you get the maximum return on investment from Google AdWords campaign. 90003 90002 90003 90002 Following a checklist is the key to Google AdWords campaign and should not be overlooked. Optimizing Google AdWords is like making a meal. You need the instructions and all the necessary ingredients.The guidelines have to tell you when you should add a particular ingredient, how much you can add, how long you should cook and so on. It is hard the first time you do it because you are not an experienced chef. Therefore, it is vital to have a checklist to make sure that everything goes according to the plan. It works the same way for AdWords optimization. Without it, you can easily mess up the whole optimization process which you can not afford. 90003 90002 90003 90002 Let’s dive into each of these processes or as we call it, ingredients to learn in detail what we need to do.90003 90002 90003 90006 Ingredient # 1. Optimization of Targeting 90007 90002 90003 90002 Ad targeting may seem to be simple; however, it has a lot of important aspects which must be studied for your AdWords optimization purposes. There are three things you should consider when optimizing your targeting. 90003 90002 90003 90078 90079 90002 Keywords 90003 90082 90079 90002 Bids 90003 90082 90079 90002 Campaign targeting 90003 90082 90091 90002 90003 90002 These three steps will help to reduce your advertising waste.You will have some ads which will not deliver the best results no matter what you do. As we go through these, you will learn how to reduce the waste and reallocate those resources that were being wasted and send them in the right direction. It is important to make sure that your budget is not being wasted, because it’ll have a considerable impact on the ROI whether it is the cost of social media, Google AdWords or Affiliate marketing terms. 90003 90002 90003 90002 By cutting the supply to the ads that are not working and putting more money in what’s working will boost your return on investment and AdWords performance.90003 90002 90003 90002 Keyword optimization 90003 90002 90003 90002 90003 90002 90003 90002 Selecting keywords is one of the most vital targeting factors that you should focus on. Let’s imagine that you have the best keyword which your customers are constantly searching for; then you should have a great start on the optimization process for Google AdWords. 90003 90002 90003 90002 Nevertheless, you can not know each single keyword variation which will affect the performance of Google AdWords optimization.Those keywords that look well on paper might not accomplish the expected outcome for the reasons you may never find out. 90003 90002 90003 90002 You do not have to get frustrated just because the first keyword list did not work well and was not as profitable as predicted. It takes quite a lot of time and effort to come up with a perfect list of keywords, so take your time to find the best phrases related to your business which is important when it comes to optimizing Google AdWords. We will go through several tactics and strategies to adjust your keyword list once your ads are live.90003 90002 90003 90002 Keyword Pruning 90003 90002 90003 90002 The purpose of pruning is to remove the keywords that are not relevant or good at generating clicks, but when it comes to sales, they are having a hard time converting the website visitors into leads. You can acquire the data about it in the AdWords account. Go to AdWords account> Keywords> Search terms. 90003 90002 You will get all the required data regarding the exact phrases searched by people while your ad was live.It is easy there to determine which keywords are getting clicks but not conversions. You should remove them from the list as they do not prove to be relevant to your business. Removing them is essential for optimization of Google AdWords. It will cut your waste and help invest the money elsewhere. 90003 90002 90003 90002 For instance, if you are selling watches for women only, exclude the phrases which have the word «men’s» in it. Because if men are looking for watches for themselves, they will most probably click on the ad but see that you are selling only for women.Thus, they will rarely convert, but you have already paid because they have clicked on that ad. This will dramatically decrease your return on investment and is terrible for Google AdWords optimization. Instead, you should stop spending money on ads that are not productive and us 90003.90000 How to Optimize Your Google AdWords Account 90001 90002 As the world’s largest and most widely used online advertising platform, Google Ads (formerly known as AdWords) has helped millions of advertisers to reach new customers and grow their businesses. 90003 90002 However, for all the ease and accessibility promised by Google advertising, many newcomers to paid search find themselves disappointed by the results of their first campaigns. Why? Because they have not properly optimized their Google Ads account.90003 90002 Google Ads optimization can be intimidating at first, but it does not have to be. In fact, optimizing a Google account can be much easier than you might think. All it takes is a little planning and preparation, as well as adhering to some well-established PPC best practices. 90003 90008 Google Ads Account Structure Optimization 90009 90002 Of all the various elements you can optimize within Google AdWords, the actual structure of your account is arguably the most important.90003 90002 Poorly structured accounts can lead to a range of problems, from lower Quality Scores — and the higher costs often incurred as a result — to fewer or irrelevant clicks and many more issues. The key to an optimally structured Google account is organization, and by spending a little time properly structuring the elements that make up your Google paid search account, you’ll be in great shape to start reaching prospective customers with your ads. 90003 90002 Here’s what an optimally structured account looks like: 90003 90002 As you can see, this example account is comprised of four main elements: 90003 90018 90019 Campaigns 90020 90019 Ad groups 90020 90019 Ads 90020 90019 Keywords 90020 90027 90002 A single Google Ads 90029 account 90030 can have multiple 90029 campaigns 90030 active at any one time.In this example, this account has two campaigns, Campaign 1 and Campaign 2. The first campaign might be a search campaign (which typically means text-based ads served to Google users who are searching for things using Google), whereas Campaign 2 could be a Display campaign, which favors more visual ads such as banners across a vast network of sites that spans almost the entirety of the web. 90003 90002 Moving further down our AdWords account structure diagram, you’ll notice that each campaign has two 90029 ad groups 90030; Campaign 1 is comprised of Ad Group 1a and Ad Group 1b, while Campaign 2 is comprised of Ad Group 2a and Ad Group 2b.90003 90002 As their name implies, ad groups are groups of ads that have been organized and categorized by 90029 semantic 90030 90029 relevance 90030. This means that your ad groups ‘keywords should be organized by their meaning. For example, if you run a clothing and apparel store, Ad Group 1a might be comprised of keywords relating to hats and scarves, while Ad Group 1b might focus exclusively on jackets and coats. Finally, you can see that each Ad Group has its own keywords, as well as two individual ads that feature the semantically related keywords of that ad group.90003 90002 Structuring an Google Ads account in this way offers a range of benefits. Not only does this approach make managing your account easier, it also ensures your ads and their related ad groups are as relevant as possible. This, in turn, means that your ads will be shown to the right people, at the right time, in the right place. There are other considerations to be taken into account besides account structure when it comes to the visibility of your ads, such as bidding strategies, keyword match type, and other targeting parameters, but structuring your account logically and semantically should be the first step in any Google ads optimization workflow.90003 90002 For more details on how to optimally structure your account, check out the last guide to Google Ads account structure you’ll ever need. 90003 90008 Optimizing Your Ad Settings to Lower Costs 90009 90002 There are a number of ways to control your AdWords costs by optimizing various settings and targeting options in your account. 90003 90052 Negative Keywords 90053 90002 Despite their name, negative keywords are not keywords with negative connotations, but rather keywords that an advertiser may not want their ads to appear alongside in user searches.90003 90002 For example, say you run a gardening supply store. You’re planning your first campaign, and it’s time to select which keywords you want to bid on. Surely any keyword that includes the phrase «garden» is relevant, right? 90003 90002 Not exactly. What about an informational search for trivia about the 2004 romantic comedy movie, 90029 Garden State 90030? Or searches for music by ’90s pop band Savage Garden? Or a navigational search for the customer service department of 90029 Better Homes and Gardens 90030 magazine? None of these searches would ever convert for our hypothetical garden supply store, and as such keywords like this should be excluded from your campaigns as negative keywords.90003 90002 Since advertisers are charged a certain amount of money every time somebody clicks on an ad (hence the name «pay-per-click advertising»), it’s vital that advertisers exclude irrelevant search terms from their campaigns, or they’ll end up paying money for clicks that will never convert. Despite the importance of excluding negative keywords, it’s amazing how many advertisers — especially newcomers to paid search — fail to exclude wasteful keywords. 90003 90002 For more information about excluding negatives and building negative keyword lists, check out this guide to building a negative keyword list.90003 90052 Targeting Parameters 90053 90002 One of Google Ads ‘greatest strengths is the granularity with which advertisers can target prospective customers. However, as powerful as Google’s targeting options are, they require care and attention if your ads are to be seen by the right people, at the right time, in the right place. 90003 90002 Although AdWords ‘primary targeting option is keywords, there are many other parameters that advertisers can use in their campaigns. 90003 90074 How to Optimize Your Geolocation Settings 90075 90002 The first AdWords targeting parameter we will be optimizing is our geolocation settings.AdWords allows advertisers to refine the areas in which their ads are shown. This does not mean ads ‘location or position on search engine results pages, but rather where prospective customers are in the real world at the time they conduct their searches. 90003 90002 For example, let’s say you run a locksmith business in Boston. Your business ‘primary operating area is the greater metropolitan Boston area, which encompasses many other towns and cities beyond Boston’s city limits. Given the local focus of your locksmith business, we need to set our geolocation targeting parameters to ensure that only prospective customers located in or near Boston are shown our ads alongside relevant search results.90003 90002 We can do this by examining our geolocation settings in AdWords. These can be found in our Campaign settings, which can be accessed via the Settings> Location & Languages> Locations tab. 90003 90002 From here, we can specify the locations in which we want our ads to be served. To begin, simply start typing the name of the desired location in the relevant field, then select the location from the list. Note that you can target entire states or provinces, individual cities, specific zip and postal codes, and even certain individual airports.90003 90002 You can also target specific locations via radius targeting. This allows you to specify that your ads be shown to users within a specified radius of a certain point i.e. within a 20-mile radius of a specific city. Using our hypothetical locksmith business as an example, we can set our geolocation radius to encompass a 20-mile radius around the city of Boston, as shown below: 90003 90002 Businesses operating in specific regional markets or individual cities must ensure their geolocation parameters are set correctly in order to maximize the impact of their campaigns.For more information on optimizing AdWords ‘location settings, check out this comprehensive guide to location targeting in AdWords. 90003 90074 How to Optimize Your Dayparting Settings 90075 90002 In addition to setting the desired location parameters within Google Ads, we can also optimize the days and times during which our ads should be shown to prospective customers. This is achieved by adjusting our dayparting settings, which can be accessed at the Campaign level via the Dimensions tab.90003 90002 By navigating to View> Time> Day of the Week (you can also set specific time parameters here by selecting Hour of the day), we can see which days of the week are most active in terms of Clicks, Impressions, Click-through rate, Average cost-per-click, and Cost. 90003 90002 As you can see in the figure below, this campaign saw heightened activity on Tuesday and Wednesday (which we can see in the Clicks and Impressions), but click-through rates were almost twice as high on Sundays.If we wanted to capitalize on this trend, we could use AdWords ‘dayparting settings to prioritize serving ads on Sundays. 90003 90002 To do this, we need to access our ad scheduling options. These can be accessed by navigating to the Settings tab in our Campaign view, then selecting «Ad schedule»: 90003 90002 Now simply click the red «Ad Schedule» button, then choose the days of the week and times of day you wish your ads to be displayed. 90003 90002 Combining dayparting settings with geolocation targeting parameters can be an immensely powerful way to refine where and when your ads are shown to prospective customers.For more information on optimizing dayparting settings in AdWords, check out this guide to geolocation targeting and local PPC. 90003 90008 Google Ads Bid Optimization 90009 90002 Google’s bidding options are highly granular and nuanced, allowing you to exercise a great deal of control over how and when you bid on the most valuable keywords for your business. However, since your bidding strategy has a direct impact on how your ad budget is allocated and spent, it’s vital to adjust your bidding settings carefully.90003 90002 Bidding in AdWords can be handled manually, but it can also be automated by using AdWords scripts (small snippets of code typically written in JavaScript that perform specific tasks automatically) and conditional triggers i.e. bidding more on keywords targeting mobile traffic or certain kinds of mobile devices, bidding less on keywords during specific times, and dozens of other parameters. 90003 90002 As important as bid management is to any AdWords optimization workflow, it’s important to note that utilizing the right bidding strategy is not just a way to ensure your ad budget is being spent wisely — it’s also important from a performance standpoint.90003 90002 For example, to continue our Boston-based locksmith business example from earlier, let’s say we want our ads to be shown to people searching for locksmiths after finding themselves locked out of their homes. Given that this type of query has very strong commercial intent, we want to prioritize targeting these prospective customers over others because these searches are much more likely to result in a conversion. 90003 90002 We can do this by adjusting our bidding strategy to bid more on keywords such as «locksmiths 90113 near me 90114» or «locksmiths 90113 near my location 90114»; these keywords are potentially much more valuable than queries with less commercial intent, so it makes sense that we would bid more on these keywords.We could also set higher bids for searches containing these keywords performed on a mobile device, as this also signifies strong commercial intent. 90003 90002 Bidding in AdWords is a very broad and complex topic that is largely beyond the scope of this guide. To learn more about bidding strategies in AdWords, check out the following resources: 90003 90008 Optimizing Ad Text and Landing Pages in Google Ads 90009 90002 The final element of our AdWords optimization guide is among the most important — optimizing ad text and our ads ‘accompanying landing pages.90003 90002 Optimizing ad text can be challenging for many advertisers, particularly those with large campaigns featuring dozens of ad groups. To complicate matters, ads should be optimized for both desktop and mobile campaigns, including which extensions should be used. Add this to the everyday pressures of running a business and it becomes clear why so many advertisers struggle to keep their text ads tightly optimized. 90003 90002 There are as many ways to write an effective text ad as there are businesses advertising on AdWords.However, the best AdWords ads all share several qualities. 90003 90002 The best text ads: 90003 90130 90019 Include a relevant keyword at least once, especially in the headline 90020 90019 Effectively convey your business ‘unique selling proposition (USP), or the reason why prospective customers should choose your business over a competitor 90020 90019 Feature a compelling call-to-action (CTA) that tells the prospect what to do and what to expect when they click on your ad 90020 90027 90052 Feature-Driven Ads vs.Benefit-Driven Ads 90053 90002 Making sure your ads include the elements above is an excellent first step toward creating better-performing, higher-converting text ads. However, that alone is not enough — you also have to consider how you frame your ads. 90003 90002 There are two primary ways of framing or positioning your ads: feature-driven, or benefit-driven. Although feature-driven messaging can be effective in certain circumstances, benefit-driven ads tend to perform more strongly. This is because benefit-driven ads appeal to consumers ‘main desire — to solve a specific problem.As such, benefit-driven ads often use connecting language such as «us» and «we» to create and reinforce a relationship with the prospect, and use aspirational, evocative language to help would-be customers visualize how much better their lives would be if they used your products or services. 90003 90052 Using Active Language in Text Ads 90053 90002 Regardless of whether your ads are primarily feature- or benefit-driven, the actual language you choose to employ can have a dramatic impact on the performance of your ads and campaigns.Using strong, active verbs can make your ads significantly more compelling. 90003 90002 In the figure below, you’ll see two ads. The original ad (which would be called the «control» ad in an A / B or multivariate test) is on the left, while the new, revised ad (known as the «variant») is on the right. 90003 90002 There are slight differences in the copy of each ad, but note the inclusion of a strong, active verb ( «Increase») in the variant. This ad 90113 increased clicks by 150% 90114, meaning that 90113 the use of an active verb in the headline more than doubled that ad’s performance 90114.90003 90002 If your ads are struggling to achieve the results you want, it might be worth rewriting some of your older ads and testing them to see how they stack up. 90003 90008 Get a Free Report to Check Your Google Ads Account Optimization 90009 90002 If you’re looking for a quick and easy way to check your Google advertising account for optimization in all these areas, try the free AdWords Performance Grader. 90003 90002 This award-winning tool runs a fast audit on your AdWords account and delivers a complete report that shows you where your account is optimized and where it needs work.Try it now for free. 90003 .90000 Optimize Your Adwords Campaign For Lower CPC: Wordtracker 90001 90002 Google AdWords Optimization by Ian Howie on Wordtracker — the leading keyword research tool 90003 90002 «After your advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year», says Tony Brewin, MD of Wedding Caterers, SuperEvent.co.uk. That advice came from Ian Howie and here he shares it with you. 90003 90002 In the tough trading conditions of 2009 SuperEvents.co.uk trebled their Google AdWords response after Tony Brewin (Managing Director) attended one of my Wordtracker Pay Per Click (PPC) Workshops. 90003 90002 The graph below compares his July 2009 (in blue) results with June 2008 (in green) and shows us that the Clickthrough Rate (CTR) has doubled. Cost Per Click (CPC) halved at the same time, allowing the increase in Clicks shown below. 90003 90002 90003 90002 Such dramatic improvements in results are only possible if you 90013 Never Stop Optimizing 90014.Indeed, if you leave your Campaigns alone then they will slowly decline. Keep optimizing and you can always squeeze out better performance, with a lower Cost Per Click (CPC) or a higher Clickthrough Rate (CTR). 90003 90002 Below are the 7 Steps to AdWords Optimization that Tony used to fine tune his Pay Per Click (PPC) campaign and drive his business forward during difficult times. 90003 90018 1. Review, refine and add to your keyword list 90019 90002 If a keyword has a Clickthrough Rate (CTR) of less than 1% after you’ve tried to optimize it, then delete it.That was easy. 90003 90002 Remember you are bidding on keywords that real people search with and their popularity changes over time. Also, new keywords will always be emerging. 90003 90002 You can track these changes and find new keywords by using Wordtracker’s Keywords tool with Google Insights. 90003 90002 Add the new keywords you find to relevant existing Ad Groups. If there is no relevant group, start a new one. 90003 90002 Within your Ad Groups, always look for keywords that can be used to start new Ad Groups with their own adverts and landing pages.90003 90002 This allows the old and new Ad Groups to each have adverts and landing pages more relevant to their keywords. And more relevant ads and landing pages means higher Quality Score, lower Cost Per Click (CPC) and higher Conversion Rates. 90003 90002 For example, one Ad Group might contain both 90033 Marquee Hire Kent 90034 and 90033 Wedding Catering Kent 90034. To work for both these keywords, the ad copy will need to be generic and will struggle to mention both target keywords.Likewise, the landing page will not be able to focus on either keyword. 90003 90002 But if each of those phrases is given its own Ad Group they can have their own ad copy and landing pages that focus on their specific keywords. 90003 90018 2. Use Keyword Matching options to lower costs 90019 90002 Are all your keywords using Broad Match? 90003 90002 Make sure you are also using Phrase Match and Exact Match bid types. 90003 90002 Use the AdWords Keyword Estimator Tool to create a ‘bid stack’ which involves bidding on the same keyword with all three match types.Sounds crazy but it works. Here’s how and why … 90003 90002 Exact Match is the exact keyword you are targeting and so should deliver the best response. Of your three bids this one is for the highest amount because you know exactly what you’re bidding for and these are searchers you most want to see your ads. 90003 90002 Eg, I might bid $ 2.00 for an Exact Match with 90033 Marquee Hire 90034. Meaning I will pay up to $ 2.00 for that exact keyword only. 90003 90002 Make your Phrase Match bid 75% of your Exact Match amount because these searches are not as good as Exact Match and you do not want to pay as much for them.90003 90002 Eg, I might bid $ 1.50 for a Phrase Match with 90033 Marquee Hire 90034. Meaning I will pay $ 1.50 for any phrase that contains that exact keyword, eg, 90033 Marquee Hire in Kent 90034, 90033 Wedding Marquee Hire 90034. 90003 90002 Make your Broad Match searches just 25% of the Exact Match amount because such searches are, generally, the worst. 90003 90002 Eg, I might bid $ 0.50 for a Broad Match with keyword 90033 Marquee Hire 90034. Meaning I will pay $ 0.50 for any phrase that contains those keywords, eg, 90033 Hire Marquee in Kent 90034 and also any keywords that Google decides are similar.This might include badly matching phrases like 90033 van hire 90034. This is why our Broad Match bids should be low. 90003 90002 It seems complicated but it’s really simple and ensures that your ad first appears for the best keyword searches, ie, Exact Match. But your ad will only appear for less responsive keywords if it can do so for a much lower cost, ie, you’ll pay less for Phrase and Broad Match. 90003 90002 You can really start to save money and increase Clickthrough Rate (CTR) if you add Negative Broad Match and Negative Exact Match keywords to your Phrase and Broad Match Ad Groups.90003 90002 Rather than being keywords you want to bid on, negative keywords are those that you do 90013 not 90014 want to bid on. For example, I might have an Ad Group that includes the following keywords that I 90033 do 90034 want to bid on with a Broad Match: 90003 90084 90085 90033 marquee hire kent 90034 90088 90085 90033 wedding hire kent 90034 90088 90093 90002 … and the following negative keywords that I do not want to bid on: 90003 90002 Which means that even though they contain my Ad Groups ‘positive’ keywords, I will 90033 not 90034 be bidding on the following: 90003 90084 90085 90033 cheap marquee hire kent 90034 90088 90085 90033 cheap wedding hire kent 90034 90088 90085 90033 free marquee hire kent 90034 90088 90085 90033 free wedding hire kent 90034 90088 90085 90033 van hire kent 90034 90088 90093 90018 3.Keep testing your ad copy & landing pages 90019 90002 It is always possible to improve your ad copy and increase Clickthrough Rate (CTR). AdWords does not charge you to test new ads so 90013 Always Be Testing 90014 one to three new ads against your current best performing ad. 90003 90002 You can also test new landing pages against your current page. Send 50% of clicks to landing page A (your existing or ‘control’ page) and 50% to a new landing page B (your ‘test’ page). If B performs better it becomes your new control which you then try to beat with a new test page.90003 90002 You can test changing everything on your landing page, from the color of your response buttons to your choice of font. But try starting with your ‘offer’ — your product’s price, discount and package. 90003 90002 Google’s Website Optimizer allows powerful A / B testing of your landing pages and is available for free. 90003 90018 4. 200 is the magic number at which response can be judged 90019 90002 200 is the magic number. 200 ad impressions and 200 clicks. 90003 90002 If a Keyword gets 90033 200 impressions 90034 then 200 people whose searches have matched your keyword bid have seen your ad.And 200 impressions is enough to judge your ad’s performance. 90003 90002 If your ad gets less than a 1% Clickthrough Rate (CTR) then you must either delete the keyword, add more negative keywords or improve your ad text. 90003 90002 If a Keyword gets 90033 200 Clicks 90034 then 200 people who have seen your ad have clicked on it and visited your landing page. And 200 visits to your landing page is enough to judge its conversion rate and subsequent profitability. 90003 90002 Your unique bid cost, sales process and profit margins will determine what Conversion Rate is required to make a profit.But if you are converting at less than 1% then it’s likely that either something needs changing to improve conversion or that you should delete the keyword. 90003 90018 5. Use location targeting to show your ads only in relevant parts of the country 90019 90002 Many AdWords accounts only have one Campaign, targeted to one location. 90003 90002 If your product or service is location specific — you can use AdWords Location Targeting features to only target people in the areas you can sell to.You can configure this from the Audience section on your Campaign’s Settings page. 90003 90002 In Tony’s case he targets English counties such as Kent and Surrey. This allows Tony to tailor his ads and landing pages to these locations. 90003 90002 But the location service is not perfect as it’s based on IP address, and some IPs do not match user location. To deal with this, you can run a second Campaign with much broader location settings — eg a whole country — but only bidding on keywords that include ‘location words’.90003 90002 Eg, if you’re selling pizzas in Chicago, only bid on keywords containing Chicago and other words for relevant locations in Chicago. 90003 90002 Eg, if you’re Tony and selling to people in Kent and Sussex, then bid on keywords containing those words like: 90003 90084 90085 90033 Wedding Caterer Kent 90034 (Phrase Match) 90088 90085 90033 Marquee Hire Sussex 90034 (Exact Match) 90088 90093 90002 Smart location targeting like this should dramatically decrease your AdWords costs and increase relevancy.90003 90018 6. Run Search Query Reports to find new keywords to bid on 90019 90002 Running a Search Query Report in Google AdWords will show the specific searches that your ads appeared for and you can use these to further refine your Ad Groups. Here’s how to do it … 90003 90002 Go to the ‘Keywords’ tab: 90003 90002 90003 90002 Click on the ‘See Search Terms’ box and then ‘All’. A pop-up window will appear like this: 90003 90002 90003 90002 Look at the Phrase and Broad Match keywords and consider adding them as specific keywords, perhaps with their own Ad Groups.Any inappropriate keywords can be added as negative keywords. 90003 90018 7. Schedule your Campaign to be on when customers respond 90019 90002 Fish when the fish are feeding. 90003 90002 You can easily increase your Clickthrough Rate (CTR) by making sure your campaign is on only when you get the best results. Find out when that is by studying response across different days of the week and times of the day (an hourly report is available to help you). 90003 90002 Your Campaigns ‘current scheduling is summarized in the’ Ad scheduling ‘column in the’ Settings ‘tab view for all your campaigns.See right-hand column on the grab below. 90003 90002 90003 90002 The default setting is ‘Show ads all days and hours’. 90003 90002 You can configure a specific Campaign’s timing by clicking on its name in the above report or on its own ‘Settings’ tab. Then click on ‘Edit’ to the right of ‘Ad scheduling’ beneath ‘Advanced settings’. See grab: 90003 90002 90003 90002 This reveals your ‘Ad schedule’ window (see image below) in which you can control when your ads are on and off (green is on, gray is off) by clicking on the time on the ‘Time period’ column for each day .90003 90002 90003 90002 If you click the ‘Bid adjustment’ link you can further refine your Campaigns with different bid amounts for different times of the day. 90003 90018 Summary of how to optimize your AdWords Campaigns 90019 90084 90085 Never stop optimizing your AdWords Campaigns. 90088 90085 Regularly look for new keywords to add to your Ad Groups. 90088 90085 Split Ad Groups up to allow more targeted ad copy and landing pages. 90088 90085 Use different match type bids to create a ‘bid stack’.90088 90085 Always be testing your ad text and landing pages to find higher clickthrough and conversion rates. 90088 90085 Judge keywords after 200 page impressions. 90088 90085 Judge landing pages after 200 clickthroughs. 90088 90085 Cull keywords that you can not get better than 1% clickthrough and conversion rates for. 90088 90085 Use location targeting to show your ads only in relevant parts of the country. 90088 90085 Run Search Query Reports to find new keywords to bid on.90088 90085 Schedule your Campaign to be on when customers respond. 90088 90093 90002 We’ll let Tony from SuperEvent.co.uk summarize the results: «We are getting three times as many enquiries as last year. Had we not known how to optimize AdWords we’d have just turned up the budget or turned back to traditional advertising. » 90003 90018 Get a free 7-day trial 90019 90002 A subscription to Wordtracker’s premium Keywords tool will help you to: 90003 90084 90085 Generate thousands of relevant keywords to improve your organic and PPC search campaigns.90088 90085 Optimize your website content by using the most popular keywords for your product and services. 90088 90085 Research online markets, find niche opportunities and exploit them before your competitors. 90088 90093 90002 Take a free 7-day trial of Wordtracker’s Keywords tool 90003 90002 90255 90003 90018 Join the discussion 90019 90002 You can keep in contact with us on Google+, find us on Twitter. Facebook and LinkedIn 90003 .90000 Hand Picked and Self Tested 90001 90002 90003 A perfect Ad campaign or Ad, just in one go is something desirable by everyone. 90004 90002 And there is no doubt that advertisers put their heart and soul to maximize the conversions. 90004 90002 To get the best results, it is started with the very Google Adwords basics and attention is paid to every trivial aspect. 90004 90002 But even after a lot of efforts, optimization is still required to make it better. 90004 90002 Perfect optimization of campaigns is obviously little time-consuming task.90004 90002 So, do not you think one should make use of Google AdWords optimization tools? 90004 90002 Of course Yes! 90004 90002 Nothing can be better than this. 90004 90002 Usage of best AdWords tools not only help to save your time but also to increase the conversion rate. 90004 90002 The effectiveness of any Ad campaign is not just limited to Ads. 90004 90002 In fact, there are many other factors that can aid you to increase the conversion rate of the Ad campaigns and optimize it well.90004 90002 But many times, these important aspects of Google Adwords optimization are missed. 90004 90002 This includes the usage of call tracking, Ad testing queues and many more. 90004 90002 Understanding the importance, the market is flooded with multiple types of AdWords optimization software that can be used to optimize the Google Ads. 90004 90002 Hopefully, you would also like to explore more about such tools. 90004 90002 Let’s dive in to explore some: 90004 90035 90036 Google AdWords Optimization Tools: 90037 90038 90039 90040 Tool 1: KW Finder 90041 90042 90039 90040 90045 90041 90042 90002 Keywords are the heart and soul of every Ad campaign.90004 90002 They can make or break your campaign. 90004 90002 Hence, any kind of laxity related to keywords can cost you the loss of many conversions. 90004 90002 Keywords are the primary factors responsible to fetch the relevant traffic. 90004 90002 Thus, using the KW finder your quest will be over. 90004 90002 This is one of the effective AdWords management tools that can help you have lookups and find out multiple keywords for your search query. 90004 90002 Not only this, but you will be able to find out other necessary information also, required to withstand the competition and high ranking pages.90004 90002 The tool is loaded with numerous features that help the advertisers to foster the performance of the Ad campaigns. 90004 90002 Keyword research is no longer a hectic task. 90004 90066 90067 It gives you the feasibility to filter the irrelevant and non-profitable keywords. 90068 90067 KW finder assists you to grab the long tail keywords that are still hidden and can bring great value for your Google Ads. 90068 90067 To find local keywords for localized results is not a big deal with this tool.90068 90067 Also, the tool makes you familiar with the search trends and keywords metrics. 90068 90067 The best part is the keywords can be imported as well if you want to analyze them later. 90068 90077 90078 90002 90040 Tip 90041: Make your keyword research valuable in order to drive quality prospects. 90004 90083 90039 90040 Tool 2: Google AdWords Keyword Tool 90041 90042 90039 90040 90090 90041 90042 90002 Here, the name itself is stating that it is another tool for keywords.90004 90002 A list of tools is complete without addressing the tool of Google Adwords itself. 90004 90002 Every individual is familiar with the use and importance of keywords. 90004 90002 Therefore, keyword research is an important element if you are looking forward to conversion -oriented Ad campaigns. 90004 90002 Google planner is the name of the Google AdWords Keyword Tool. 90004 90002 This is another tool that can be used for the hassle-free keyword research. 90004 90002 Keyword planner really makes your keyword search journey easy and more sorted.90004 90002 You can find the keywords just by inserting the search terms related to your specific website, product, landing page etc. 90004 90002 On the other hand, you can have additional keywords to add in the existing Ad campaigns. 90004 90002 This tool usage allows you to: 90004 90066 90067 Find out new keywords 90068 90067 Compare keyword trends 90068 90067 Create and share keyword plans 90068 90077 90002 Keyword Planner is a good source to keep yourself familiar with the keywords statistics like search volume and the forecast like predicted clicks, estimated conversions etc.90004 90002 Such information allows you to enrich your Ad campaigns with relevant keywords and get better results. 90004 90002 Additionally, using the forecast you can easily decide in the concern of bids and budget. 90004 90002 90036 Related Reading 90037: How To Do Google Keyword Research: Tips and Tools for Maximum Traffic 90004 90039 90040 Tool 3: 90041 90040 Google Analytics 90041 90042 90039 90040 90139 90041 90042 90002 Analytics is the way to check out what all is happening with the Ad and Ad campaigns.90004 90002 To make something better, it is really necessary to find out what is not working well or which areas need improvement. 90004 90002 Google Analytics provides the necessary information that is required to track the performance of the Ad campaign. 90004 90002 It gives you a clear picture where of where the Ad campaign is lacking. 90004 90002 Do not you think a lot can be done with this information when it comes to optimizing a campaign? 90004 90002 The better you know your customer, the better it is to serve them.90004 There are over 50 million websites which rely on Google Analytics to track the performance of their PPC campaigns.Click To Tweet 90154 90002 How a user interacts with your website, what is liked by the visitor and what is not are some of the aspects. 90004 90002 These aspects can be used to understand the behavior and optimize the Ad campaigns. 90004 90002 This is one of the most used and effective Google AdWords optimization tools to create a difference in the business. 90004 90039 90036 Tool 4: Google trend: 90037 90042 90002 90166 90004 90002 As we all know, the outdated things are more liable to face rejections and low demand.90004 90002 In the same way, if you will run the Ad campaign using the old school ways the productivity will be hampered. 90004 90002 What is going on in the market and what all is liked by the customers- these types to metrics are really essential to match the demands of the people. 90004 90002 Hence, the Ad campaigns must also be designed accordingly. 90004 90002 Using Google trends- find out what type of keywords are searched by the people on a frequent basis. 90004 90002 Infusing such keywords you can increase the productivity of Google Ads.90004 90002 Also, it keeps you informed about the Competitors as well. 90004 90002 This is not the hardcore tool for competition analysis. 90004 90002 But still can give you some important related information like how often their brands are looked in the search engines. 90004 90002 Another plus point to make the Ad campaigns more effective is by targeting the audience. 90004 90002 Google trends tell you about the country or region that is more inclined towards the keywords you have searched.90004 90002 So, you can use the keywords on the basis of ongoing keywords trends in a particular country. 90004 90039 90040 Tool 5: 90041 90040 Invoca 90041 90042 90039 90040 90200 90041 90042 90002 Every tool has its own USP and works in a different manner.` 90004 90002 Invoca is also a tool that helps you to optimize the campaign with call tracking. 90004 90002 Is not surprising? 90004 90002 In the digital era, phone calls have become an effective medium that fetches business.90004 90002 Many times the deals are done over the phone calls only. 90004 90002 People connect, negotiate, clear their doubt, etc over the phone calls. 90004 90002 In such a scenario, phone call tracking should be in the picture. 90004 90002 You need to track which call is valuable and what is the purpose a person is calling. 90004 90002 Using this Google AdWords optimization software you can track, capture and manage the valuable calls easily. 90004 90002 Ultimately, preventing you from missing the worthy calls.90004 90002 Invoca makes visibility of the campaign better by measuring, automating and optimizing the data. 90004 90002 Also, you can easily get familiar with the components of the campaign responsible for driving calls. 90004 90002 It addresses the touchpoint like the campaign, landing page, keyword etc. that is influencing visitors and compelling them to make a call. 90004 90002 Explore the aspects of your customer’s journey and use their every activity to optimize the campaign accordingly.90004 90002 Thus, this is among the effective Google AdWords optimization tools that can help to count more conversions from the Adword campaign. 90004 90039 90040 Tool 6: 90041 CallRail 90042 90002 90238 90004 90002 Call Rail is another tool used to enhance the performance of the campaign with call tracking. 90004 90002 Nowadays Phone calls have become one of the important sources that are driving sales for the marketers. 90004 90002 A user finds your ad attractive and somewhere relevant to his search query.90004 90002 This makes him click on the ad and explore the website. 90004 90002 As he finds something relevant, or if he has any query in his mind, or want to consult you to make the purchase- he will look forward to connecting with you. 90004 90002 Most probably the call option will be preferred on the first priority. 90004 90002 In such a scenario, being the owner of the business, you need to understand which Ad, pages, keywords are bringing inbound calls for your business. 90004 90002 Hence, to deal with the situation Call Rail is here to help you.90004 90002 It is the call tracking software that can help to understand the significance of every call. 90004 90002 The tool assists you with the call tracking feature which can be used to identify the conversion driven from marketing efforts including Google ads. 90004 90002 It also allows you to go through the customers ‘journey on your website. 90004 90002 Apart from this, you can have the keywords by your side that are driving calls for your business. 90004 90002 using such metrics you can easily enhance the effectiveness of ads and optimize them properly.90004 90039 90040 Tool 7: 90041 90040 Spyfu 90041 90042 90002 90273 90004 90002 To beat the competition, you should know your competitors well. 90004 90002 This is the basic step that will help to surpass your competitors. 90004 90002 Using Spyfu it’s easy to know what all keywords are used by your competitors. 90004 90002 Hence, such stats help you with the usage of the right keywords in the campaign and optimize it. 90004 90002 It gives you information on the related terms.90004 90002 Using this, it is easy to produce fresh content to rank well. 90004 90002 Stats like search volume, the calculated value of organic search, daily clicks can be easily derived using the Spyfu. 90004 90002 Additionally, it will also let you know the URLs of the content ranking for the keyword that you have searched. 90004 90002 Not only the keywords are the key to improve the ranking. 90004 90002 In fact, search terms used by the people also matters. 90004 90002 Discover those searches and expand the reach and serve more customers with your campaign.90004 90002 Making use of such google Adwords optimization tools is a good move to optimize a Google Ad. 90004 90002 Especially, if you are looking forward to creating an action-oriented campaign. 90004 90039 90040 Tool 8: 90041 90040 SEMrush 90041 90042 90002 90308 90004 90002 Another name in the checklist of Google Adwords optimization tools that help to combat the competition. 90004 90002 Keywords are the basic factors that make your Ad appear in the search results. 90004 90002 People conduct their searches using the keywords only.90004 90002 Semrush allows you to grab the right keywords to make the PPC campaigns more effective. 90004 90002 This is not all you can do with this tool. 90004 90002 Also, you can have long tail keywords, related searches, phrase match by your side. 90004 Usage of more accurate and relevant keywords surely helps to optimize the campaigns and increase its visibility.Click To Tweet 90154 90002 Semrush is a good source to grasp the tried and tested keywords which have helped your competitors to rank well in the top results.90004 90002 This tool provides the extended information on each keyword. 90004 90002 For instance: Search volume, CPC, trends, number of results and the Ad copies for the searched term. 90004 90002 Such information gives you an idea about what all is working and what is not. 90004 90002 Ultimately, you can optimize the campaigns more effectively using the Semrush optimization tool. 90004 90039 90040 Tool 9: 90041 90040 Google Ads Editor 90041 90042 90002 90340 90004 90002 Many times the situation is where you have to deal with large campaigns or have to handle campaigns across multiple accounts.90004 90002 Here is the savior which is called Google Ads Editor. 90004 90002 Another important tool from Google that makes your campaign management like never before. 90004 90002 No doubts, it’s the best Adwords software when you want to make the changes in bulk. 90004 90002 Simply, you have to download the accounts on which you need to work. 90004 90002 Make the changes and upload the accounts. 90004 90002 The best part it, as the accounts are downloaded, it gives you the feasibility to work offline as well.90004 90002 It is a software that not only saves your time but also speeds up your workflow. 90004 90002 With the tool, bulk changes in campaigns is no more a hassle. 90004 90002 On the other hand, Google Ads editor allows you the text replacing, items moving, redo and undo changes across the multiple campaigns in no time. 90004 90002 This is one of the effective Adwords management software that is meant to ease your work, saves your time and aids in optimizing Google ads effectively.90004 90039 90040 Tool 10: Answer the Public 90041 90042 90002 90369 90004 90002 If you wanna target your audience using the keywords in the question form, then this tool is surely designed for you. 90004 90002 Sometimes it is necessary to arouse the emotions of the users and this can be easily done through the questions. 90004 90002 Make your website appear as an answer to the question of the people. 90004 90002 This is what the name of the software signifies. 90004 90002 Answer the public helps you find the questions in the form of search query related to your product and niche area.90004 90002 You can have the list of questions used by the audience on your business-related topic. 90004 90002 Try to target the audience emotionally by targeting the pain points of the audience in your question. 90004 90002 This tool gives you an idea of ​​the issue people are facing around your niche area. 90004 90002 And by addressing them through your Ad campaigns you can attract more conversions. 90004 90002 At last, we can say Answer the Public is one of the valuable Google Adwords optimization tools to optimize the Ads.90004 90002 90392 90004 90002 Try to expand your audience base as much as possible. 90004 90002 Grabbing more customers to the website ultimately ends up with more conversion. 90004 90002 Soovle assists to take you closer to the campaign goal and multiply the conversions. 90004 90002 It works by providing you with a list of keywords used. 90004 90002 The quality that makes it indifferent is it shows the keyword used in the different search engines. 90004 90002 The list is full of keywords used in the Google, Yahoo, Bing, Wikipedia etc.90004 90002 More keywords options mean more scope of Ad Optimization. 90004 90002 Soovle ‘bulk’ option allows you to squeeze keywords in bulk. 90004 90002 Also, there is a lot you can do using this tool like: 90004 90002 You can save your favorite keywords. 90004 90002 Keywords can be exported in bulk. 90004 90002 Keyword search volume data can be extracted for the specific country etc. 90004 90002 Hence we can say this tool can add a great value to your business by providing you with a variety of keywords.90004 90002 This is the reason it is on the list of 90040 best Adwords software. 90041 90004 90035 90040 Tool 12: 90041 90040 A / B Test Significance Calculator from VWO 90041 90038 90002 90431 90004 90002 A / B testing is one of the most common practices with which everyone is familiar. 90004 90002 When it is about the Ad campaigns or Ads, A / B testing holds great importance. 90004 90002 Using this practice, two Ad campaigns are run simultaneously to check the performance. 90004 90002 The one which performs better can be finalized.90004 90002 It is one of the effective approaches to optimize the Ad campaigns. 90004 90002 But you might be thinking then what is the use of A / B test significance calculator. 90004 90002 How would you calculate the final results? 90004 90002 Here comes the A / B test significance calculator in the picture. 90004 90002 Instead of analyzing and spending your precious time to calculate the results. 90004 90002 It is better to use the tool and finish it off. 90004 90002 Why take the pain and waste time when it can be done in no time.90004 90002 You just need to enter the figures derived after testing and you will have the results in your hands. 90004 90002 In case the data entered is not sufficient to derive the results, it will be dictated by the calculator. 90004 90002 Due to its effectiveness in Ad optimization, this tool is listed in the Google Adwords optimization tools. 90004 90002 90036 Related Reading 90037: Landing Page Best Practices To Convert Visitors Into Customers 90004 90039 90040 Tool 13: Perry Marshal 90041 90040 SplitTester 90041 90042 90002 90472 90004 90002 No doubt, that A / B testing is an effective approach but using the Split tester you can gain surety before conducting a test.90004 90002 A / B testing is done to figure the better performer but if even after a long wait, you encounter a slight difference then it will be of no use. 90004 90002 To judge the A / B testing results there must be a noticeable difference. 90004 90002 Else, it will be just a waste of time. 90004 90002 To avoid such scenario it is better to go for a split tester first. 90004 90002 Split tester is not the tool that will make you wait for so long. 90004 90002 It will give you an idea whether your wait will worth in long run or not? 90004 90002 Like any other tool, it also needs the number of clicks and CTR to show the results.90004 90002 90491 90004 90002 By analyzing the given data, the tool will forecast whether the Ad variations will give different results or will produce similar kind of results. 90004 90002 In case, the results are similar kind of, you can abandon the testing immediately and go for something new. 90004 90002 Overall, you can optimize your Ad campaigns well, using such google Adwords optimization tools and increase the conversion rate of the Ad campaigns. 90004 90039 90040 Tool 14: Unbounce 90041 90042 90002 90504 90004 90002 Now it’s time to cover another important aspect of the Google Ad optimization i.e landing page. 90004 90002 Yes … you read it right 90004 90002 If it is about the importance of a landing page then you must know that it is more important than the home page. 90004 90002 This is because a landing age is designed specifically with one sole purpose that is to generate leads. 90004 90002 So, now it is obvious why a landing page is so much vital. 90004 90002 The job of the Ads is to convince and fetch the potential customers. 90004 90002 But the important part of converting a user is the job of the landing page.90004 90002 Hence, Unbounce tool is the perfect remedy when it comes to landing page optimization. 90004 90002 For different offers, different landing pages are created. 90004 90002 The tool has a collection of more than 125 ready to go templates. 90004 90002 Matching those with your Ads, users can be easily pushed through your sales funnel. 90004 90002 Unbounce also helps to optimize landing pages in such a way that can deliver astounding user experience. 90004 90002 Better users experience drives the campaign towards the better Adwords quality score.90004 90002 As a result, you will have low CPC and high conversion rate. 90004 90002 Nothing can be better than this kind of optimization response after using the Google Adwords optimization tools. 90004 90039 90036 Tool 15: Leadpages 90037 90042 90002 90541 90004 90002 Now its time to take the name of another tool that is again in the concern of landing pages. 90004 90002 To convert the customers the most crucial part is played by the landing page. 90004 90002 For better conversion rate, never uses the same landing page for different kinds of offers.90004 90002 Every offer has a different significance. 90004 90002 And even the goals are different too, that can not be achieved with a single landing page. 90004 90002 Hence, we can say that the landing pages are the backbone of the Ads. 90004 90002 This signifies landing pages are the strong supporter of the Ads. 90004 90002 Thus, needs to be taken care of. 90004 90002 Understanding the value of landing pages the Leadpages tool is designed. 90004 90002 The landing page has a direct impact on the performance of Google Ads.90004 90002 This is the main reason why Lead Pages is in the list of Google Adwords optimization tools. 90004 90002 Using this tool, you can increase the conversion rate of your Ad campaigns. 90004 90002 This is because using the tool you can create high converting landing pages that can turn clicks into conversion. 90004 90002 Landing pages work by converting the audience coming by clicking the ads. 90004 90002 If a landing page is well-designed and optimized, then it is more likely to attract conversions.90004 90002 Ultimately, Google Ad campaign can end up with good conversion rate. 90004 90002 90036 Related Reading 90037: Top Conversion Rate Optimization Tools: Your Key To Success 90004 90039 90040 Tool 16: AdWords Ad Preview Tool 90041 90042 90002 Every tool has its own worth and quality that makes it different. 90004 90002 In the same manner Adwords, Ad preview tool holds its own value in Ad Optimization. 90004 90002 While creating the Ad you have Heading 1,2 and 3 with Description 1 and 2.90004 90002 These particulars are used very cautiously to make the Ad unique and stand out. 90004 90002 But it is not necessary that it will surely look good or appealing when seen as an Ad in the SERP. 90004 90002 To avoid this situation, make use of the Adwords Ad preview tool to have an idea before running the Ad. 90004 90002 Using this tool, you can easily see the preview of the Ads created. 90004 90597 For example: 90598 90599 Desktop 90600 90002 90602 90004 90599 Mobile 90600 90002 90607 90004 90002 This is how you can have an idea about the appearance of your Ad in the SERP to the different searchers and at a different location.90004 90002 It can also give you information about the current status of your Ad like- whether currently your ad is running or not? 90004 90002 Running Ads after previewing the Ad is a good idea rather than running Ads without previewing and make your potential customers run away. 90004 90039 90040 Tool 17: Traffic Booster from StoreYa 90041 90042 90002 90620 90004 90002 This is one of the effective google bidding tools that’s why included in the list of Google Adwords optimization tools.90004 90002 It works by boosting the capacity of the Ad campaign at the given moment. 90004 90002 With this tool, you can easily get in touch with the team of marketing experts which helps in creating a personalized campaign. 90004 90002 It is hardly a matter of concern whether the platform is Google Ad, Facebook or any other. 90004 90002 As the name clearly says, Traffic booster function by bringing the most relevant and high quality leads to improve the conversion rate. 90004 90002 The algorithm of traffic booster optimizes the bids as well to assist you with the most cost-effective bids for your campaign.90004 90002 Another way in which traffic booster helps is by using the most suitable method of advertising for your online store. 90004 90002 Also, it analyzes the nature of your business to identify the target audience of the business. 90004 90002 A customer is more pleased if he gets the most relevant information against the search query. 90004 90002 Keeping this thing in view, traffic booster works on adjusting the keywords and presenting the most relevant ad and product pages against the search queries of the audience.90004 90002 There is nothing wrong to address this as an Adwords campaign management software that gives you a complete Adwords management package. 90004 90039 90040 Tool 18: Analytics Content Experiments 90041 90042 90002 90649 90004 90002 Now it’s time to experiment and test your content. 90004 90002 Assurance in the concern of site and landing page is really necessary. 90004 90002 The traffic fetched by the Google Ad should not abandon the website or landing page. 90004 90002 Else, the website had to encounter loss in potential customers and conversions.90004 90002 Using analytics content experiment you can serve the customers in a better manner and derive conversions from the traffic coming through the Ads. 90004 90002 Analytics content experiment allows having A / B testing within the Google analytics. 90004 90002 One can experiment with the landing pages to grab the best performing landing page. 90004 90002 The best part of this tool that makes it distinct from A / B testing is it not limited to the testing of two variations only. 90004 90002 In fact, you can test up to 10 full versions of the single page which will be displayed with separate URL to the users.90004 90002 Hence, it can be addressed as the A / B / N testing tool. 90004 90002 Having the best landing page by your side means best serving to the audience. 90004 90002 Ultimately, this will end up with more visitors in the sales funnel and more conversions. 90004 90039 90040 Tool 19: Canva 90041 90042 90002 90680 90004 90002 A tool that can change the face of your display Ads. 90004 90002 Yes, that’s true. 90004 90002 There are thousands of ads running on the advertising platform.90004 90002 Hence, a tougher task is there for the advertisers to grab the eyeballs of the customers through their Ads. 90004 90002 Only attractive and unique ads are successful to get the attention of the people. 90004 90002 Canva is among the best Google Adwords optimization tools used to create the striking Ads. 90004 90002 All you need is to be creative. 90004 90002 When it comes to graphic designing then nothing can be better than Canva. 90004 90002 A lot of back and forth is there when it is about the creation of images for the Ads.90004 90002 Using Canva, the images can be created in no time as important data like logos, layouts, images etc. can be saved. 90004 90002 On the other hand, the tool is useful too in creating terrific ads. 90004 90002 To prevent the loss of important data you can make use of save option as well. 90004 90002 The tool is quite easy to use with simple drag and drop editor window. 90004 90002 Thus, you can surely save your time and make your ads more effective. 90004 90039 90040 Tool 20: Buzzsumo 90041 90042 90002 90715 90004 90002 Buzzsumo is a great tool to help you with new ideas.90004 90002 Using the tool you can grab many creative and inspirational ideas to create an appealing Ad copy. 90004 90002 But this not where the work of this tool gets over. 90004 90002 Finding and inserting the most relevant keywords is the most taxing task in the Google Ads. 90004 90002 This tool is simply known for its research and monitoring quality. 90004 90002 Buzzsumo allows you to find out the most shared content across the various channels. 90004 90002 Also, it helps to have keywords ideas related to your niche.90004 90002 It provides a better understanding of your competitors as well. 90004 90002 With all such information, you can have an idea about what type of content is working well in the market. 90004 90002 Such information can help to make the headlines catchy. 90004 90002 Also, you can figure out which content of your website is doing great. 90004 90002 Accordingly, you can make use of same or similar headlines in your Google Ads. 90004 90002 It is a great tool that works as a time saver and also helps with useful ideas that can be used to enhance the output of the Ads.90004 90039 90040 Tool 21: iSpionage 90041 90042 90002 90748 90004 90002 Attracting quality traffic to the website is the foremost goal for which every Ad campaign is run. 90004 90002 But sometimes it is necessary to grab your competitors traffic also. 90004 90002 iSpionage is a good tool for competitive research. 90004 90002 The tool allows you to spy your competitors ‘keyword, landing page, etc that is helping them to attract the traffic. 90004 90002 Driving quality traffic, increase in conversion, lead generation are some major aspects of PPC where iSpionage can assist you.90004 90002 On the other hand, you can find out the profitable keywords along with the list of keywords used by your competitors. 90004 90002 Other necessary information like how much is spent by your competitors on the Ad per month, how other advertisers group their Ads can also be extracted using this tool. 90004 90002 Identifying the top competitors across the various search engine is also not a big deal. 90004 90002 The usability is not over yet. 90004 90002 Do not you think finding out the which Ad is performing well is also an important aspect? 90004 90002 One can easily count on this tool find out which Ad is attracting most of the traffic out of the monthly estimate.90004 90002 Combining all the metrics an impactful and result-oriented can be easily created. 90004 90002 At last, there are numerous features that make this tool important when it is all about Google Adwords optimization tools. 90004 90039 90040 Tool 22: Optmyzr 90041 90042 90002 90781 90004 90002 Time is money and investing time in the optimization of Google Ads is not a good idea. 90004 90002 Especially when the market is flooded with a load of optimization tool. 90004 90002 Optmyzr tool can aid you to save around 95% of your precious time that you generally invest in the keyword research.90004 90002 It’s one of the features allows you to unleash the search terms that may prove valuable for your campaign. 90004 90002 It brings out the search terms that are not in your account but are driving conversions. 90004 90002 Another feature allows you to find the negative keywords. 90004 90002 The tool works by analyzing the search term report and aid you with the best possible negative keywords. 90004 90002 Not only the keywords are dug out but also the phrases used in the search queries but not ending up with conversions are also identified.90004 90002 Shopping campaign refresher helps you to keep the shopping campaigns updated with just one click. 90004 90002 It provides the ease of work when you have to maintain the shopping campaign structure. 90004 90002 The best of the tool is quality score tracker. 90004 90002 Generally, advertisers have to rely on some other tool to calculate the quality score. 90004 90002 But with Optmyzr the purpose is already solved. 90004 .