Как написать интересный пост в Инстаграм так, чтоб его читали?

Главные отличия постов в Инстаграм

1.Большая конкуренция. Посты в ленте идут одним сплошным потоком. Когда мы смотрим новостную ленту, мы остановимся лишь на том, что нас смогло заинтересовать. Чтобы выделиться в этом потоке надо еще постараться.

2.Умная лента. Посты проходят через алгоритмы умной ленты. Простым языком, чем больше лайков, комментариев и сохранений наберет пост в первый час, тем выше пост окажется в ленте подписчиков и будет чаще показываться.

3.Отсутствие официального стиля. Люди заходят в соцсеть с целью почитать, обсудить что-нибудь интересное; посмотреть смешные картинки.

Зачем вообще писать посты в Инстаграм?

 В Инстаграм все больше и больше людей которые хотят почитать, а не только пролистать красивые картинки.

Конечно, аккаунты, которые просто публикуют фотографии с хэштегами есть, но удерживать внимание подписчиков им все сложнее.

Вывод:

1.Посты вызывают и увеличивают доверие к аккаунту со стороны подписчиков в Инстаграм.

2.Удержание внимания. Если посты интересные, то у ваших подписчиков не будет желания отписаться. Отлично, когда вы «подсадили» на свои тексты вашу аудиторию.

Можете сами посмотреть, одна и та же картинка, но уровень доверия с текстом выше и смотрится интереснее.

Зачем писать разобрались, идём дальше.

Что  должен содержать пост в Инстаграм?

1.Заголовок. Хорошо, если он бросается в глаза, или заинтригует читателя в Инстаграм, или сразу указывает на пользу для читателя. Вероятность, что его дочитают увеличивается, чем сразу идёт текст.

2.Интервалы между абзацами, это обязательно! Текст с абзацами читается намного лучше, чем простыня текста. Сравните сами.

Слева текст совсем не хочется читать, правда ведь?

А справа вам достаточно несколько секунд пробежаться по тексту и понять о чём идёт речь, и даже можете прочитать не напрягаясь.

Информация одна и та же, а подача разная,в этом вся суть.

3.Разделение разделов. Если пост длинный или на сложную тему — можно визуально разбить его на отдельные блоки. Используйте для этого почерк (____), сочетание звёздочек (*****) или других символов.

4.Смайлы. Они делают текст живее и вкуснее, главное не переборщить. При удачном подборе смайлов они иллюстрируют написанное, а это плюс! Два момента: подбирайте смайлы в тему и не ставьте их в каждой строчке. В большом количестве смайлы затрудняют чтение, а не упрощают.

Смайлы в данном тексте уместны, добавили эмоций, яркости и в целом пост получился интересным и живым, несомненный плюс для автора.

5.Призыв к действию. Например, закажи или сохраняй в закладки. Здесь главное аккуратность и не навязчивость.

Структура поста в Инстаграм

1.Заголовок. Могут быть следующие варианты:

• Заголовок «интрига»

«КАК НАС ОБМАНУЛИ В ПАРИЖЕ ??? «

• Заголовок «число»

«7 правильных перекусов»

• Заголовок «как»

«Как повысить охват в Инстаграм»

• Заголовок «подарок»

«Дарим подарок, читать до конца поста»

2.Вступление или начало. Варианты:

• Перейдите к сути, сразу.
• Начните историю.
• Задайте вопрос.
• Пообещайте подарок или сюрприз (только обязательно выполните, что пообещали)

3.Суть, идея поста.

• 1 пост — 1 мысль не надо перегружать текст, или пытаться рассказать все за один раз.
• Используйте ваш стиль, пишите теми словами, какими говорите.

4.Призыв к действию (call to action) Это то ради, чего был написан пост.

• Закажите
• Сохраните
• Поставьте лайк

Призыв к действию должен быть логичным и вытекать из поста.

Пример «хорошего» поста

Разберем этот пост.

1. Присутствует заголовок, причём очень интересный, хочется взять и почитать, что же пишет автор, согласны?
2. Вступление. Сразу переход к сути, проблеме без лишней воды, мгновенное вовлечение читателя.
3. Идея поста. 1 мысль полностью раскрыта, понятно, о чем идёт речь.
4. Автор пишет тем языком на котором он говорит в реальной жизни.
5. В конце поста подведены итог.

Ссылка на пост, для тех кто хочет почитать в аккаунте у автора.

View this post on Instagram

5 наиглупейших ошибок с текстом на сайте. ⠀ Как же директора своих компаний не любят свои же сайты, так отвратно к ним относятся. Мы каждую неделю делаем аудиты и спрашиваем «вы читали этот текст?» И сука никто же не читает, а потом приходят ныть к нам, что у них бизнес уходит глубоко в меж булочное пространство. ⠀ Для того чтобы в очередной раз уточнить, какой среди них процент умственно-отсталых, откройте любой корпоративный сайт и почитайте раздел «О компании» да или любой продающий раздел. ⠀ Сейчас мне скажут «Ты сам пишешь с ошибками», да не отрицаю, ошибки это плохо. Но вы его читаете!!! А тупо засыпаете или закрываете. .. ⠀ Создать качественный текст сложно. Для начала нужно учиться, но эта очевидная мысль обычно не приходит в голову среднего копирайтера. ⠀ Итак: 1. Википедия — скучнейшая хрень, тупо вставляете описание товара. 2. Заголовки — вообще не задумываются, что они могут цеплять. 3. Сон — читаешь и клонит в сон, полезного 0 4. О себе — говорят больше о себе, а не о клиенте. 5. Не продают — а консультируют, думают, что клиент должен купить, но не покупает. #копирайтер #заголовки #h2 #созданиесайта #маркетингНЕдлявсех

A post shared by Марсель Ахмедов (@marsel_b2b) on Jul 26, 2019 at 2:02am PDT

Если разобрали «хороший» пост в инстаграм, то логично разобрать и так скажем «не очень»

Пример «плохого» поста

Приступим к разбору.

1. Нет заголовка, не понятно вообще о чем этот пост, вряд-ли он вас чем-то сможет  привлечь.
2. Сплошная простыня текста, нет абзацев. Читать просто не хочется.
3. Есть перечисления в тексте это хорошо, но из-за того, что их совсем не видно, толку от них нет.
4. Смайлы, их 2 на такой объем, смотрится не красиво. Либо совсем не ставить, а если решили, то с равной периодичностью.
5. Ощущение, что текст просто скопирован и вставлен, а так делать не желательно совсем.

Можно и дальше перечислять все недостатки, но их и так видно. Вот так писать НЕ надо!

Следующий момент, написать Вы написали пост, и по всем правилам, но когда же его разместить?

 Время размещать пост в Инстаграм

По статистике посты выложенные в будни утром с 7 до 9 и вечером с 18.30 до 22.00  набирают больше охвата, чем в другое время.

В выходные считается, что активность ниже.

Однако здесь есть свои нюансы, в зависимости от целевой аудитории, времени года, страны.

Для того чтобы узнать, в какое время Ваши подписчики более активны, зайдите в свою статистику в профиле, вкладка аудитория.

Напоминаю, статистику можно посмотреть в бизнес аккаунте.  

В статистике можно увидеть в какие часы, дни аудитория максимально активна.

Используя эти данные, можно вычислить свое оптимальное время для выкладывания поста.

По скриншоту можно сделать следующие выводы:

• По дням недели активность у подписчиков одинаковая.
• В 21.00 один из самых активных периодов.
• Утренние часы пользуются меньшей популярностью, чем вечерние.

Эти выводы относятся конкретно к этому профилю, а не ко всем.

Советы, как написать пост интересно

1.Пишите искренне, и тем языком каким вы говорите, будьте собою!

2.Старайтесь избегать клише и штампы. Примеры штампов:

• Взаимовыгодное сотрудничество;
• Команда высококвалифицированных специалистов;
• Вложила частичку души;
• Широкий ассортимент услуг;
• Никого не оставит равнодушным;
• Индивидуальный подход;
• Гибкая система скидок.

Посты напичканные такими выражениями не проявляют вашу индивидуальность, так как это звучит банально и не вызывают доверия.

3.Используйте лимбическую систему восприятия, сейчас все поймёте.

• Представьте, вы загораете на белом песке и слушаете морской прибой Индийского океана…
• Представьте, вы мчитесь на новом BMW, рассекая ночной город…

4.Пишите грамотно, не допускайте грамматических и пунктуационных ошибок.

5.Пишите на актуальные темы и вовремя, поздравление с днем учителя актуально в день праздника, а не через два дня.

6.При написании поста учитывайте специфику аудитории. Прежде, чем начинать написать пост, следует выяснить, кто его будет читать. От этого зависит то, как именно вы будете писать.

7.Пишите регулярно, задайте свой темп. У кого-то может быть 1 пост в день, а у кого-то 2 раза в неделю. Приучите своих читателей к своим постам.

8.Пишите цифры цифрами, вопреки правилам русского языка, 5 воспринимается лучше, чем слово «пять».

9.Перечитайте свой пост несколько раз. В тех местах, где вы «спотыкаетесь» или чувствуете, что тяжело написано, упростите или сократите.

Мы с вами рассмотрели основные моменты при написании постов.

Желаю вам поймать нотки вдохновения и написать свой пост!

10 597

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DRY-DOWN-Sandalwood, Patchouly, White Musk. ⠀ Free of: Parabens, Animal Testing 90003 90002 A post shared by OUAI (@theouai) on 90151 Jul 18, 2019 at 10:06 am PDT 90025 90003 90027 90002 Instagram only gives you one hyperlink in your bio, so if you’re looking to optimize on that, think about using a tool like Linkin.bio by Later. 90003 90002 With Linkin.bio, you can redirect your viewers from your captions to a clickable landing page that looks exactly like your feed.90003 90002 So your audience will always be able to find the link they’re looking for, and you will not have to keep updating the link in your profile! 90003 90161 90161 90002 90003 90002 90073 Want to drive more traffic to your website and convert followers into customers? Linkin.bio is available on all Later business plans starting from just $ 19 / month. 90074 90003 90002 90003 90110 90013 Tease the Value of Completing a Call-to-Action 90014 90116 90002 To make your call-to-actions even more effective, let your followers know what they stand to gain by doing it.90003 90002 As Elise Darma mentions in our free How to Write Engaging Instagram Captions workshop, this can be as simple as adding «so that» to your captions — such as: «enter my competition 90013 so that 90014 you can win …» — or by setting out what your audience will learn by following your CTA! 90003 90002 Adding a simple reason for why your followers should follow your call-to-action will encourage them to do so, which will help you achieve your goals! 90003 90110 90013 Make Your Call-to-Actions Stand Out 90014 90116 90002 As captions get longer, it’s easier for your call-to-action to get lost amongst all of your caption copy.90003 90002 To combat this, you can use a custom font to jazz up your captions and draw more attention to your call-to-action. 90003 90002 And creating a custom font is easy! 90003 90002 All you have to do is paste your call-to-action into a custom font tool, like IGfonts.io, to generate a whole range of fonts that you can simply copy and paste into your caption. 90003 90002 You can also use eye-catching emojis, capital letters, or symbols to make your call-to-actions extra visible! 90003 90012 90013 How to Write Good Instagram Captions Tip # 3: Add Line Breaks to Longer Captions 90014 90015 90002 Keeping your Instagram captions short and punchy is a great way to ensure your message gets across — but what about when you’ve got lots to say? 90003 90002 Adding line breaks to your Instagram captions will keep them easy to digest, even when you’ve got several points to make! 90003 90205 90002 View this post on Instagram 90003 90002 @native: natural deodorants & more ⠀ — Founded in 2015 by @moiz.r.ali — From San Francisco 🇺🇸⠀⠀ — M & A (acquired by @proctergamble for $ 100M) ⠀ — Ships worldwide 🌎⠀⠀ — Deodorants from $ 12 — Product review: 4/5 ⠀⠀ The Story 〰⠀⠀ ⠀⠀ Back in 2015 року, the natural deodorant section in drugstores was a pretty lonely place (you had your Tom’s and Schmidt’s — otherwise, slim pickings). Noticing this market gap, @harvardlaw grad @ moiz.r.ali began whipping up recipes in his SF apartment. It took him a few tries to find a version that worked (we’re talking hundreds), but when he did, investment capital quickly followed.Native entered the market at the perfect time: they had few competitors and the trend toward non-toxic ingredients was ramping up. Flash forward to 2017, Native grew from an apartment startup to a $ 100M acquisition. 🎉⠀⠀ ⠀⠀ By 2025, the global deodorant market is expected to reach $ 94.3B, and there’s no doubt consumers are opting for more natural options. Even @justinbieber teamed up with Unilever-owned @schmidtsnaturals to create a scent called Here + Now. While this partnership may seem like a ‘no brainer’ (last Bieber pun!) For attracting younger consumers, research shows that more GenZs / Millennials are choosing to go deodorant-less.According to YouGov, 40% of 18-24 year olds and 31% of 25-34 year olds say they have not used deodorant type products in over a month. ⠀⠀ Product Review 〰⠀⠀ ⠀⠀ I’ve tried SO many natural deodorants. The sprays, the clays, and sticky creams that end up destroying your fav shirts. Products like these are why natural deodorants have such a bad rep, so I was definitely skeptical about Native. I tried the starter pack that included cucumber / mint, coconut / vanilla, and lavender / rose, all of which smell fresh and did not have that artificial perfumey smell.I did notice that the texture is a little dry and does not go on super smooth, but overall I’m impressed with how well they work. They held up in workout classes and throughout the day, which is such a win for a natural deodorant. Native is definitely my go-to for now, but I do have my eye on some other emerging deodorant brands: @byhumankind, @corpusnaturals, @curiebod, & @itsmymyro 👍 90003 90002 A post shared by Brand Tryouts (@brandtryouts) on 90211 Mar 4, 2020 at 12:39 pm PST 90025 90003 90027 90002 This simple spacing hack is great for breaking up hefty captions, that could be a serious turn-off for your followers.90003.90000 8 Ways to Write Better Instagram Captions (With Examples!) 90001 90002 A picture paints a thousand words, right? Not necessarily. 90003 90002 Although Instagram is a visual medium, nailing your 90005 Instagram caption 90006 is 90007 almost 90008 as critical as the photo (or video) itself. 90003 90002 That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality. 90003 90002 90013 90013 90003 90002 How do you craft an Instagram caption for billions of eyes? You have a huge potential audience to appeal to but also a huge amount of posts to compete with every day.90003 90002 What should you write? How do you get your audience to engage? What length is the best for your captions? 90003 90002 You’ll find the answers to all your questions (and more) in this post. 90003 90002 Let there be no confusion: just plopping down a few words for your Instagram post is NOT enough! So, before we dive into our tips, let’s look at why it’s so important to have a well-crafted Instagram caption. 90003 90024 90025 Why Your Instagram Caption Matters 90026 90027 90002 Your Instagram caption allows you to express your brand’s personality in ways that a photo can not do alone.You can share stories, tell jokes, and personify your business by speaking directly to your followers. You might be able to accomplish this with a video, but that means your followers have to actually 90007 watch 90008 the video. Even someone quickly scrolling through their feed can skim a caption! 90003 90002 Captions also give you the ability to engage with your audience. You can ask questions, spark debates, and offer chances to win prizes if people like and follow your page. 90003 90002 Why is engagement so important? 90003 90002 As of 2016, users no longer see posts on their feed in chronological order.Instead, content is prioritized based on engagement and interest, as well as the actual time when the content is posted. Basically, more engagement means your current and future posts are more likely to be seen. 90003 90002 With so many brands using Instagram, your company needs to stand out. The best way to do this is to personalize your business through interesting, relevant content and engaging captions. 90003 90002 Now that you know the basics, let’s get into the details. 90003 90024 90025 How to Write a Better Instagram Captions 90026 90027 90002 Your goal: create a caption that will elevate your post and increase engagement and reach while still representing your brand.90003 90002 To help you achieve this goal, we looked through the latest research and combed through Instagram posts from top companies to determine what makes a high-performing Instagram caption. 90003 90002 We found eight tips you can use in your content creation strategy. 90003 90002 Use them to increase your post reach and engagement, ensuring that your brand has more visibility-and therefore, more potential customers! 90003 90054 90055 Keep The Important Information First 90056 90055 Tell A Story About Your Brand 90056 90055 Consider The Structure Of Your Captions 90056 90055 Ask Questions To Encourage Engagement 90056 90055 Use Emojis To Show Your Personality 90056 90055 Include Relevant Hashtags 90056 90055 Use @ Mentions To Increase Reach 90056 90055 Always Include A Call To Action 90056 90071 90002 What does a well-crafted caption actually look like? 90003 90002 This post from LEGO includes every one of these tips.We’ve highlighted where, in the caption, you can see them at work and listed them below. 90003 90002 90077 90077 90003 90002 (Image source) 90003 90054 90055 LEGO places the most important information, referencing their Build to Give campaign, in the first few words of the caption. 90056 90055 The caption tells readers about the charitable side of LEGO, and their goals with this particular charity drive. 90056 90055 The caption is fairly short and to the point, with the question at the end offset by dashes, so it’s more obvious.90056 90055 LEGO asks, ‘will you join us’ at the end of the post, encouraging Instagram users to be more involved with LEGO’s charity drive. 90056 90055 The gift and high-five emojis in the middle of the caption break up the text and add a fun, personalized element to the post. 90056 90055 LEGO includes #BuildtoGive at the beginning of the post, linking this post with any others LEGO or other users have made about this campaign. 90056 90055 The post mentions @fairybrickscharity and @sheffieldchildrens, pulling these two users directly into the post and connecting them with the charity drive.90056 90055 The question at the end of the caption also serves as a call to action. It encourages readers to participate in the charity drive and interact with LEGO outside of the Instagram platform. 90056 90071 90002 Of course, you do not have to use every single one of these tips in all of your captions. Using just one or two can go a long way toward making your posts more engaging. 90003 90102 90025 1. Keep the Important Information First 90026 90105 90002 Instagram is optimized for a mobile viewing experience.This means that only the first 125 characters of a caption show up in a user’s feed. To see the rest of the caption, the user has to click 90007 more 90008. 90003 90002 Remember, you’re competing for user attention with every other blog that they follow, branded or not. You want to catch their interest quickly before they scroll past to look at a more interesting post. 90003 90002 90113 90113 90003 90002 (Image source) 90003 90002 In the example above, the reader learns the location and a positive attribute of this Airbnb option without having to click 90007 more 90008.Anyone interested in staying close to Chicago can expand the post to learn more, but the most important details are there for even the most passive Instagram viewer to see. 90003 90002 For contrast, take a look at this post from National Geographic: 90003 90002 90125 90125 90003 90002 (Image source) 90003 90002 By placing the photo credit first, instead of at the end, National Geographic hides the most critical and interesting information. There is little in the initial part of the caption to entice readers to learn more or engage with the post.90003 90102 90025 2. Tell a Story About Your Brand 90026 90105 90002 86% of users prefer a brand with an honest, authentic, and personalized social media presence. 90003 90002 You can build authenticity with your Instagram captions by telling a story about your brand that connects with readers. This might be anything from a brief history of the company or product to a personal story about an employee. 90003 90002 A caption does not need to be long to tell a story. Here’s another example from LEGO: 90003 90002 90143 90143 90003 90002 (Image source) 90003 90002 In just a few words, LEGO gives a brief history of their Winter Village series of products, stating that it has been around for 10 years and associating the series with positive traits ( ‘joy,’ ‘creativity,’ ‘iconic,’ ‘festive’).This establishes the product line as a holiday tradition, rather than just another toy. 90003 90002 Another example of this is GoPro. Like many brands, they use their Instagram posts to promote a lifestyle instead of just a product: 90003 90002 90153 90153 90003 90002 (Image source) 90003 90002 The photo draws in the reader, but the caption encourages engagement and gives more personality to the brand . The phrase ‘hidden treasures’ appeals to the reader’s sense of adventure and the desire to go off the beaten path.GoPro encourages this further by asking users to share their own sunset pictures, which increases the possibility of engagement and positions the brand as a lifestyle instead of just a camera. 90003 90102 90025 3. Consider the Structure of Your Instagram Captions 90026 90105 90002 You already know that a user has to click 90007 more 90008 to see a caption longer than 125 characters, but that does not mean you should avoid long captions. Since Instagram allows up to 2,200 characters in a caption, you could use around 400 words on average! 90003 90002 When constructing a longer caption, formatting is key.A huge block of text is difficult to read, especially on mobile where the print is smaller. Just to give you an idea, the post below uses 2,125 characters. 90003 90002 90171 90171 90003 90002 (Image source) 90003 90002 This post is written and formatted like a full article, not like an Instagram caption. The writer wrote an introduction and then posted a transcription of her friend’s podcast. In the process, some information and phrases are repeated (e.g., ‘dear friend and colleague’). 90003 90002 Instead of posting blocks of plain text, the user could have written an eye-catching initial caption and then a short description of the podcast and a reason the reader should listen.A link is already included. This structure would encourage Instagram users to listen to the podcast while using the caption to grab their attention and provoke interest. 90003 90002 This post also breaks tip # 1-the most interesting and eye-catching information is hidden behind the 90007 more 90008. 90003 90002 By comparison, the post below has 1,889 characters: 90003 90002 90187 90187 90003 90002 (Image source) 90003 90002 This caption is almost as long as the previous example, but it’s much easier to read.The poster uses spacing to break up the initial body of text and to separate out the ingredients. Then they use asterisks and emojis to separate the notes and recipe steps. These structural elements make the post easier to skim and read on mobile devices. 90003 90102 90025 4. Ask Questions to Encourage Engagement 90026 90105 90002 We established that increasing engagement is the main way to increase reach on Instagram. However, just having interesting content is not always enough. You have to encourage users to actively engage with your posts instead of just skimming them.90003 90002 One way to encourage engagement is to ask questions. Questions give users something direct to respond to, so they are engaging with an answer rather than having to come up with an off-the-cuff comment. Keep in mind that your questions need to be 90025 relevant to your brand. 90026 Random questions will not generate meaningful engagement or help your brand stick in the minds of users. 90003 90002 There are many different types of questions you can ask, including: 90003 90206 90055 90025 Asking for Feedback.90026 Find out which of your products are your customers ‘favorite, or get their input on a new product. Not only will this increase engagement, but you will also gain valuable insight into the opinions of your customers. 90056 90055 90025 Closed-Ended or Binary Questions. 90026 Ask a yes-or-no or a multiple-choice question. It requires minimal effort for users to respond, and every response increases your engagement. 90056 90055 90025 Getting-to-Know-You Questions. 90026 Share a personal story of your brand and then ask users to share their own similar or related stories.This helps you get to know your customers and humanizes your brand. 90056 90219 90002 Let’s look at a few brands that used this strategy. 90003 90002 90223 90223 90003 90002 (Image source) 90003 90002 Starbucks used their Instagram caption to build on the photo and actively ask users for engagement. We highlighted the question and the response from another user. Starbucks went one step farther and responded back to the user, making it an actual conversation. 90003 90002 90231 90231 90003 90002 (Image source) 90003 90002 Glossier provided a pro tip of their own before asking for tips from users.They received both joke responses ( ‘buy it’) and serious tips. Both kinds of responses increase the post’s-and therefore, the brand’s-overall engagement. 90003 90102 90025 5. Use Emojis to Show Your Personality 90026 90105 90002 Emojis have been used in marketing strategies since at least 2015. By now, they are common across social media platforms, with over 50% of Instagram accounts using emojis in their posts. Including emojis in your Instagram captions is a great way to grab interest and personalize your brand.90003 90002 Studies have shown that Instagram posts with emojis actually have higher rates of engagement than posts without emojis. Emojis can also be used to break up long blocks of text (as we saw earlier), and they add extra personality to your posts. 90003 90002 Here’s an example: 90003 90002 90249 90249 90003 90002 (Image source) 90003 90002 Allbirds uses dessert emojis to emphasize the sugary theme of their new product line. The colorful images also serve to break up the paragraph and draw attention to the caption, where users can learn more about the line and where to buy.90003 90002 Notably, Allbirds chooses emojis that are 90025 directly relevant 90026 to the post and the brand. Sprinkling random emojis into your Instagram caption may break up the text, but they will not help with your brand’s personality, and they may confuse your readers. 90003 90102 90025 6. Include Relevant Hashtags 90026 90105 90002 Increasing engagement is important, but your posts also need to increase reach and attract new followers. 90003 90002 Hashtags are one way to achieve this.Research has shown that posts with at least one hashtag receive more likes and comments than posts without any hashtags. 90003 90002 Hashtags increase reach dramatically now that Instagram users can follow a specific hashtag. This means if you use that hashtag in your post, you will reach users who follow the hashtag as well as users who follow you personally. 90003 90002 However, this does not mean you should just use all of the most popular hashtags in your posts to reach as many people as possible.In fact, posts with large numbers of hashtags tend to receive less engagement than posts with a few relevant ones. Users can also hide posts they do not want to see for a particular hashtag, and too many flags will likely decrease how often your posts show up in user feeds. 90003 90002 It’s easy to find examples of posts with hashtags, but in this post, LEGO does it particularly well. We highlighted the hashtags. 90003 90002 90275 90275 90003 90002 (Image source) 90003 90002 Not only does LEGO stick to hashtags that are relevant either to the post, to the brand, or both, but they also use a mixture of popular and specialized hashtags.#Holidays, for example, has 62,216,198 posts associated with it. #RebuildTheWorld has only 9,838 posts, and many of them are LEGO-related. 90003 90002 LEGO also makes use of their branded post (#LEGO). 7/10 hashtags on Instagram are branded, and branded hashtags are a great way to make your company more searchable on the platform. 90003 90102 90025 7. Use @ Mentions to Increase Reach 90026 90105 90002 You may have heard of Instagram influencers. These social media stars have huge followings and actively impact the purchase decisions of their followers.90003 90002 Now imagine you can connect yourself to these influencers and reach their followers as well as your own. When you use the ‘@ mention’ function to tag someone on Instagram, they receive a notification. If they comment on or share your post, the post will appear in their followers ‘feeds. In the case of an Instagram influencer, your post may be showing up in the feeds of thousands of people you would not have otherwise reached. 90003 90002 Of course, an influencer is not likely to engage with a random post, but if you work with another Instagram user or post content directly related to them, tagging them is a great way to increase your reach.90003 90002 Around 60% of posts tag other users, and you can see active engagement from the tagged user in many cases: 90003 90002 90297 90297 90003 90002 (Image source) 90003 90002 In this post, both of the tagged users responded. Now the post will reach the followers of two other blogs in addition to users following Macy’s. The comments also allowed Macy’s to hold a conversation, humanizing the brand and increasing engagement. 90003 90102 90025 8. Always Include a Call to Action 90026 90105 90002 All of these tips are designed to increase engagement and the reach of your posts, but if you really want Instagram users to take action, you should explicitly tell them so.90003 90002 A call to action directs users on what they should do after they finish reading your post. Where is the best place for a call to action on Instagram? That’s right, your Instagram caption. 90003 90002 Airbnb makes use of this to direct users to their magazine, which then gives them more options for places to stay: 90003 90002 90315 90315 90003 90002 (Image source) 90003 90002 Sephora uses their call to action to encourage user engagement and direct customers on where to buy the featured product: 90003 90002 90323 90323 90003 90002 (Image source) 90003 90002 Other call-to-action examples include: 90003 90206 90055 ‘Tag us in your photos’ 90056 90055 ‘Like if you agree’ 90056 90055 ‘ Comment with your favorite … ‘90056 90055’ Visit (link to your website) to order today ‘90056 90219 90002 The goal of your call to action is to encourage users to engage with your brand, either inside or outside of Instagram, and to give them a specific way they can do so.90003 90024 90025 Make Your Instagram Captions Work Harder 90026 90027 90002 Is a picture always worth a thousand words? Not necessarily. 90003 90002 Instagram captions provide context for the post while showcasing your brand’s personality and providing an opportunity for your followers to engage with you. 90003 90002 Even a short caption can work hard for your brand, elevating your post beyond what a photo or even a video could do on its own. If you use these tips as guidelines, you will increase your reach, maximize engagement, and avoid common caption pitfalls.90003 90002 Of course, every business’s Instagram is unique, and you have to find a style that works for your brand and your customers. Try these tips in your Instagram captions, either separately or in combination, and record the results. Once you see what your followers respond to, you can tailor your content-and your captions-to engage your current customers and attract new ones. 90003.90000 How to Write Good Instagram Captions: Tips, Ideas, and Tools 90001 90002 Compelling Instagram captions will lead to more engagement. And engagement is one of the key three things the Instagram algorithm considers when ordering content in users ‘feeds. 90003 90002 Get more likes and comments, and your followers will see your photos and videos more often. 90003 90002 Read on for a list of winning Instagram caption ideas and get tips on how to write your own.90003 90008 90009 Table of contents 90010 90011 90012 90009 What makes a good Instagram caption? 90010 90015 90012 90009 11 tips for crafting the perfect Instagram caption 90010 90015 90012 90009 Instagram caption ideas from the brands that do them best 90010 90015 90012 90009 Instagram caption tools 90010 90015 90002 90029 Bonus: Download a free checklist 90030 that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.90003 90008 What makes a great Instagram caption? 90011 90002 A great Instagram caption will add context, show off your brand’s personality, entertain the audience, and / or compel people to take action. Captions can be up to 2,200 characters in length, include emoji, and up to 30 hashtags. 90003 90002 Of course that does not mean your captions should be hashtag-ridden essays stuffed with cryptic emoji messages. As with any piece of good web writing, your Instagram caption should be attention-grabbing and easy to read and follow.It should also speak to the content and the audience. 90003 90002 Here’s how to write your own captions to boost engagement. 90003 90008 11 tips for crafting the perfect Instagram caption 90011 90042 1. Know your audience 90043 90002 Who of Instagram’s 1 billion million users fit your business ‘target customer profile? Instagram demographics show us that the platform is used by people in all income brackets, and is slightly more popular among women than it is with men. 90003 90002 But those are the broad strokes.The better you know your audience, the easier it is to tailor your Instagram marketing strategy to their needs and expectations. 90003 90002 To that end, we recommend building audience personas. These archetypes outline basic details about your target customers, their goals, and their pain points. 90003 90002 Our guide to creating audience personas outlines the questions you need to ask yourself to determine who your customers are. How old are they? Where do they live? What sorts of jobs do they have? What do they do outside of work? 90003 90002 Once you know who you’re speaking to, you can answer questions that will inform what you put in your captions: 90003 90054 90055 Will my audience understand this reference? 90056 90055 Are emojis and netspeak appropriate to use here? ¯ \ _ (ツ) _ / ¯ 90056 90055 Do I need to add more context to this post? 90056 90061 90002 Answer those questions, and actioning on the next step will be much easier.90003 90042 2. Identify your brand voice 90043 90002 If you have not identified your brand voice as part of a broader social media marketing strategy, ask yourself: ‘What are the qualities and values ​​I want my brand to embody?’ Make a list and use it to shape your voice. 90003 90002 You might also try jotting down a few adjectives that describe your business and use those to find the right tone. «Bold,» «curious,» and «authoritative» might make sense for a travel brand, for example. 90003 90002 In general, Instagram users do not expect a formal or serious tone.Of course it depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality. 90003 90002 The people behind Lego’s instagram account do a great job of this, combining humor and whimsy to tell the brand’s story. 90003 90074 90075 90042 3. Consider length 90043 90002 Remember that most people scroll through their Instagram feeds at a brisk pace. If there’s any doubt as to how long your caption should be, keep it brief.Give context where you need to, but if the post speaks for itself, let it. 90003 90002 Note: for posts in feeds, only the first three lines of a caption will be displayed. For captions longer than three lines, people will have to tap «More» to read the whole thing 90003 90002 If you want your entire caption to display, Instagram recommends using 125 characters or fewer. 90003 90084 90075 90002 That said, if there’s an interesting story to tell behind the photo, take the the time (and the generous character limit) to tell it.90003 90002 National Geographic’s Instagram account is one of the best at longer-form captions. As impressive as the brand’s visuals are, the accompanying text always adds value. 90003 90090 90075 90002 For further reading on this point, check out our guide to the ideal social media post length for every network. 90003 90042 4. Place the most important words at the beginning of the caption 90043 90002 Again, captions are cut off in users ‘feeds after a few lines of text, so you need to convey your key point or call to action right away.Put any @mentions and hashtags (more on those later) at the end. 90003 90002 Also, leading with the most important words is just good writing. Hook the reader in and give them a reason to tap «More.» 90003 90002 90003 90042 5. Edit and rewrite 90043 90002 Take your time and do not be afraid to go through several drafts, especially if your captions are more than a few lines long. Great writing-whether you’re aiming humor or education-takes multiple drafts and edits 90003 90002 Make sure every word supports the content and message you’re trying to convey.Cut out words that are 90107 clearly 90108 unnecessary to keep it 90107 as 90108 concise 90107 as possible 90108. 90003 90002 You should also have someone else edit your work. A fresh pair of eyes will pick up mistakes you may have gone missed to after spending so much time staring at the text. 90003 90002 With a social media management tool like Hootsuite, you can set up your teams and workflows for post review and approval before any content is published. 90003 90002 90119 90120 90003 90002 More editing tips for social media marketers here.90003 90042 6. Use hashtags, but use them wisely 90043 90002 Use hashtags that are relevant to your post and target audience. And do not use so many that they crowd your copy and make it difficult to read. 90003 90002 If you do not want to clutter your captions, there are two ways to «hide» your hashtags: 90003 90130 90055 90029 Separate your hashtags from the rest of your caption by burying them beneath periods and line breaks. 90030 Once you’ve finished composing your caption, tap the 90029 123 key 90030.Select 90029 Return 90030 and then enter a period, dash, or asterisk. Repeat those steps at least five times. Because Instagram caps off captions after three lines, the hashtags will not be viewable to users unless they tap the «More» option. 90056 90055 90029 Do not put hashtags in your captions at all. 90030 Instead, write them in the comment section right after you publish the post. Once other people leave a few comments, the hashtags will not be viewable unless the option to 90029 See all 90030 is selected.90056 90145 90002 90003 90042 7. Pose a question 90043 90002 One of the easiest ways to get more comments on your photo is by using the caption to pose a question to your followers. 90003 90002 It could be a skill-testing question, an open-ended question, or multiple choice. 90003 90154 90075 90002 You could also use the caption to get tips or recommendations from the audience. 90003 90042 8. Give a shout-out with an @mention 90043 90002 Does your post feature another Instagram user? Include their username in the caption so your followers can check out their profile too.90003 90002 By mentioning another user in the caption, you’ll likely compel that user-and possibly some of their followers-to comment on, like, or share your content. 90003 90164 90075 90042 9. Encourage engagement with a call to action 90043 90002 Want to drive engagement? Ask for it by inviting people to leave a comment, tag their friends, or weigh in with an opinion. 90003 90170 90075.90000 How to Cite an Instagram Post 90001 90002 Social media might be something you do for fun in your spare time, but that does not mean you’ll never need to use social media posts in a more formal setting. With hundreds of millions of users on Instagram, there is a ton of relevant and verifiable content, so learning how to cite an Instagram post is useful. Regardless of whether you’re looking to cite an Instagram photo or video, we have you covered for MLA format, APA format, and Chicago style.90003 90002 Citing these kinds of posts might seem tricky, but we’ve laid out clear instructions below on how to cite each kind of post, supplemented by citations of example posts from cool Instagram accounts you should totally check out. 90003 90006 Citing an Instagram Photo 90007 90002 When you’re looking to cite a photo from Instagram, you need only take four important pieces of information into consideration. You do not need to worry about anything else other than which of the three citation styles you need for your particular assignment or paper.90003 90002 To correctly cite an Instagram photo, you must take the following pieces of information into consideration: 90003 90012 90013 Instagram account holder’s name (or username) 90014 90013 Photo title or description 90014 90013 Names of any other contributors 90014 90013 Date photo was published on Instagram 90014 90013 Date it was accessed 90014 90013 Photo URL 90014 90025 90002 Note: Citing a photo that you retrieved from Instagram is not much different than citing a photo that you found anywhere else online, and once you get the hang of it, you should be in good shape to cite any photo on Instagram, regardless of what account it is posted on.90003 90002 90003 90002 To help make the process a little easier to understand, we’ve included an example (a cool nature photo that was reposted on National Geographic’s Instagram account from photographer Corey Arnold’s account). 90003 90032 Use the following structure to cite an Instagram photo in MLA 8: 90033 90002 Account holder’s Last name, First name or Username. «Photo Title or Description.» * 90035 Instagram 90036, Other contributors, Date photo was published, URL (without // or //).90003 90002 90035 * If no title is available, create a simple description and do not place it in italics or quotation marks. 90036 90003 90002 Here’s how the above example would be cited in MLA 8: 90003 90002 National Geographic. Photo of Bering Sea. 90035 Instagram 90036, photographed by Corey Arnold, 2 Apr. 2017, www.instagram.com/p/BSaisVuDk7S/?taken-by=natgeo. 90003 90032 Use the following structure to cite an Instagram photo in APA: 90033 90002 Account holder’s Last Name, First Initial or Username (Year, Date Published).90035 Photo title * 90036 [Photo description] 90035. 90036 Retrieved from URL 90003 90002 90035 * If the person’s full name and their username are both available, place the full name first and then their [username] inside brackets directly following it. 90036 90003 90002 90035 ** If the item does not have an official title, place a description of it in brackets. 90036 90003 90002 Here’s how the above example would be cited in APA: 90003 90002 National Geographic [@NatGeo]. (2017, April 2).[Photograph of the Bering Sea by Corey Arnold]. Retrieved from //www.instagram.com/p/BSaisVuDk7S/?taken-by=natgeo 90003 90032 Use the following structure to cite an Instagram photo in Chicago: 90033 90002 Account holder’s Last name, First name or Username. «Photo Title.» 90035 Instagram 90036, Date published. Date accessed. URL. 90003 90002 Here’s how the above example would be cited in Chicago: 90003 90002 National Geographic. «Photo of Bering Sea by Corey Arnold.» 90035 Instagram 90036, April 2 2017.Accessed April 7, 2017. //www.instagram.com/p/BSaisVuDk7S/?taken-by+natgeo. 90003 90002 90003 90006 Citing an Instagram Video 90007 90002 In addition to learning how to cite photos on Instagram, you also might be wondering how to cite videos posted to the social media platform, especially since more and more people seem to be incorporating videos on social media in addition to photos. Luckily, the process for citing videos from Instagram is pretty similar to the process for citing photos from Instagram-and it’s also similar to the process of citing videos found on any other website.90003 90002 While it might seem confusing initially, if you take note of the pieces of information listed below, you should be in good shape! 90003 90002 To correctly cite an Instagram video, you must take the following pieces of information into consideration: 90003 90012 90013 Instagram poster’s name (or username) 90014 90013 Video title or description 90014 90013 Names of any other contributors 90014 90013 Date the video was published on Instagram 90014 90013 Date it was accessed 90014 90013 Video URL 90014 90025 90002 Note: Once you have these pieces of information, you just need to check and make sure you’re using the proper citation style as needed for your particular assignment or paper.All three citation styles outlined here require these four important pieces of information and nothing more. 90003 90002 90003 90002 Below, you’ll find details on how to cite in MLA 8, APA and Chicago styles, as well as a specific example of a video cited from Instagram (check out @itsdougthepug for more photos and videos like this one). 90003 90032 Use the following structure to cite an Instagram video in MLA 8: 90033 90002 Poster’s Last name, First Name or Username. «Video Title.» * 90035 Instagram 90036, Other contributors, Date published, URL (without // or //).90003 90002 90035 * If no title is available, create a simple description and do not place it in italics or quotation marks. 90036 90003 90002 Here’s how the above example would be cited in MLA 8: 90003 90002 @itsdougthepug. «I Climb All The Time … Into Bed.» 90035 Instagram, 90036 April 2 2017, www.instagram.com/p/BSWo9-0j940/?taken-by=itsdougthepug&hl=en. 90003 90032 Use the following structure to cite an Instagram video in APA: 90033 90002 Poster’s Last Name, First Initial. [Username].* (Year, Date). 90035 Title of video 90036 [Video File] 90035 (or short description if there’s no title. Place this information in brackets). 90036 Retrieved from URL 90003 90002 90035 * If the author’s full name is not available, place their username first. 90036 90003 90002 Here’s how the above example would be cited in APA: 90003 90002 @itsdougthepug. (2017, April 2). 90035 I climb all the time … into bed 90036 [Video File]. Retrieved from //www.instagram.com/p/BSWo9-0j940/?taken-by=itsdougthepug&hl=en 90003 90032 Use the following structure to cite an Instagram video in Chicago: 90033 90002 Poster’s Last name, First name or Username.»Video Title.» 90035 Instagram video 90036, Date published. Date accessed. URL. 90003 90002 Here’s how the above example would be cited in Chicago: 90003 90002 @itsdougthepug. «I Climb All The Time … Into Bed.» 90035 Instagram video. 90036 April 2, 2017. Accessed April 7, 2017. //www.instagram.com/p/BSWo9-0j940/?taken-by=itsdougthepug&hl=en. 90003 90032 About the Author 90033 90158 Ella Chochrek 90159 90002 Ella is a student at Washington University in St.Louis studying political science and psychology. Originally from Westchester, New York, Ella loves to write and edit. She is editor-in-chief of Wash. U.’s student newspaper, Student Life, and tutors students on Chegg.com, primarily helping with paper editing. 90003 .