Как сделать инстаграм визитку и как ее использовать

Автор Дмитрий Филюта На чтение 6 мин. Просмотров 748

Nametag – это важный инструмент, который можно и нужно использовать при ведении бизнеса в инстаграм. Многие знают о нем, но не всего его используют. Чаще всего это происходит из-за того, что просто не находят ему применение. А это очень зря. Поэтому, я решил рассказать о том, как сделать инстаграм визитку и где ее можно применить, чтобы привлекать в свой аккаунт новый трафик.

Как сделать инстаграм визитку и зачем она нужна

Я попытаюсь рассказать обо всех функциях Nametag, или как ее называют в русскоязычных кругах – инстаграм визитке. Это поможет понять не только, как ее сделать, но и в каких целях ее можно использовать, чтобы она приводила новых подписчиков и покупателей в ваш бизнес-аккаунт.

Что такое инстаграм визитка

Nametag – это индивидуальная карточка профиля в Instagram, которую можно отсканировать при помощи мобильного устройства и сразу же найти вам аккаунт. Она работает по такому же принципу, как и QR-код. Однако отсканировать ее можно только при помощи приложения Instagram.

Все инстаграм визитки имеют одинаковый внешний вид:

• в середине изображения расположен логотип Instagram и ваш ник;
• присутствует рамка в виде уголков;
• под визиткой присутствует фон.

Вы можете самостоятельно выбрать цветовое оформление своей визитки. Подложка может быть в виде одного цвета, цветного градиента, эмодзи или даже можно сделать уникальный фон с вашим селфи. Настраивается подложка при ее создании.

Для чего она нужна

В первую очередь, инстаграм визитка нужна не именно вам, а тем людям, которые хотят быстро найти ваш профиль. Таким образом, Nametag – это важный инструмент, который экономит время вашим клиентам и, как я уже говорил выше, увеличивает трафик в вашем аккаунте.

Как сделать визитку в инстаграме с телефона и компьютера

Чтобы создать Nametag через приложение с мобильного телефона нужно выполнить следующее:

1. Открыть профиль и нажать на кнопку перехода в меню (3 горизонтальные полоски в правом верхнем углу).
2. После открытия меню, нужно нажать на копку «Instagram-визитка». На вашем экране появится рабочая область настройки.
3. Фон под вашей визиткой вы можете настроить по своему усмотрению. Изначально фоновая заливка будет иметь классический градиент Instagram. Если вы хотите оставить фон в виде цвета, тогда просто нажимайте на экран (цвет фона будет меняться) и выберите понравившийся. Чтобы выбрать фон в виде смайлов, нажмите на слово «Цвет» вверху экрана. Вы можете выбрать любые эмодзи. Чтобы найти подходящий смайл, дотроньтесь до экрана, и когда откроется нижняя шторка, найдите тот, который вам нравится больше всего. Для установки на фон селфи, нажмите на слово «Смайлики» вверху экрана, сделайте снимок (по принципу, как для сторис). Если в режиме «селфи» вы дотронетесь пальцем до области лица, то можете выбрать дополнительное украшение для фото. Чтобы сделать новое фото, нажмите на слово «Переснять» вверху экрана.
4. Теперь вы можете поделиться визиткой. Для этого нужно нажать на соответствующую иконку верхнем правом углу и выбрать мессенджер, при помощи которого вы хотите передать ее.

Чтобы сделать Nametag с компьютера:

1. Откройте свой профиль и нажмите на иконку настроек (шестеренка).
2. Выберите «Instagram-визитка».
3. Теперь вы можете выбрать цвет фона.
4. Нажав на кнопку «Скачать Instagram-визитку», вы получите на свой компьютер файл формата PNG с разрешением 1275*1275 пикселей.

Обратите внимание, что с компьютера вы можете изменить только цвет подложки, установив один из предложенных фоновых градиентов. Смайлы или селфи выбрать удастся только с телефона. При скачивании Nametag в виде изображения, фона вы не увидите. В белом квадрате окрашивается только ваш ник и уголки рамки.

Как и где использовать визитку

Немногие понимают многогранность этого крутого инструмента. Поэтому, я расскажу обо всех возможностях его использования.

Поделиться в социальных сетях

Вы можете отправить визитку любому человеку в любых мессенджерах. Если вашим профилем кто-то заинтересовался, вы отправите визитку, и человек очень быстро найдет вас.

Нет необходимости писать свой ник или диктовать его другим. Нужно просто отправить визитку. Все безумно просто.

Вывеска

Если вы ведете бизнес не только в интернете и у вас есть офис или торговая площадь, то именно там вы можете разместить инстаграм визитку. Кстати, поместить такую вывеску вы можете не только в самом помещении, но и на фасаде здания или на баннере со своей рекламой.

Nametag будет постоянно на виду у ваших клиентов. Это позволит им быстро найти вас в инстаграм, подписаться и следить за новостями. Так у вас есть шанс стать ближе к вашим партнерам и клиентам.

На упаковке

Если вы производите какой-либо товар, то наверняка у вас есть фирменная упаковка. Согласитесь, где, как ни там стоит поместить свою Instagram-визитку. Как и в прошлом случае, ваши покупатели смогут быстро найти ваш профиль, подписаться и следить за актуальными новостями и обновлениями.

На визитках или полиграфии

Если вы используете в своем бизнесе визитную карточку, флаеры, буклеты и прочую полиграфию, то на ней также можно напечатать Nametag. Каждый, кто заинтересуется вашей деятельностью или товаром, смогут быстро найти ваш профиль.

Как отсканировать

Чтобы отсканировать Nametag, которая находится перед вами, нужно открыть приложение Instagram, нажать на иконку поиска внизу экрана (лупа) и в правом верхнем углу вы увидите значок (небольшой квадрат в рамке с уголками). Перед вами появится логотип инстаграма и надпись «Имя пользователя». Остается только навести камеру на визитку и немного подождать. Когда приложение найдет профиль, вам будет предложено подписаться на него или просмотреть.

Если инстаграм-визитка находится у вас в телефоне (вам ее прислали в виде изображения), тогда нужно в режиме сканера нажать в верхнем правом углу на квадратик с галереей и выбрать нужное изображение. На телефоне сразу же откроется профиль, который вы хотите найти.

Хочу отметить, что Nametag вам может пригодиться в любой момент. Поэтому, лучше всего сделать его заранее и сохранить на своем телефоне, чтобы при первой же необходимости отправить ее человеку, который в вас заинтересован.

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Хочу узнать

Что такое Инстаграм-визитка и как ей пользоваться

Буквально сегодня я увидел в своем профиле Инстаграм новую функцию и тут же решил написать для вас соответствующий обзор, так как наверняка вы тоже заметили новые элементы в интерфейсе своего Инстаграм и у вас в связи с этим могли возникнуть некоторые вопросы.

Как вы уже догадались из названия данной статьи рассматриваемая функция называется Instagram-визитка, о ней и пойдет речь.

Что такое визитка Инстаграм и для чего она нужна

Данная функция еще может называться Nametags или авторскими бейджами и работает по принципу QR-кода.

Другими словами теперь можно прямо в приложении Инстаграм создать специальную визитку для вашего аккаунта и размещать ее где угодно: к примеру, в других социальных сетях либо оффлайн на различных постерах, плакатах и листовках, и даже печатать на товарах.

Это позволит другим пользователям Инстаграм мгновенно сканировать визитку и подписываться на ваш аккаунт и избавит их от необходимости вводить название аккаунта (зачастую длинное и труднопроизносимое) в поисковой строке приложения.

С этим понятно, теперь давайте посмотрим как пользоваться Инстаграм-визиткой.

Инстаграм-визитка: как настроить

Чтобы иметь возможность пользоваться данной функцией у вас должен быть настроен профиль компании в Инстаграм. Как это сделать вы можете прочитать здесь.

Заходим в свой аккаунт Инстаграм и в правом верхнем углу жмем кнопку вызова меню:

Выбираем пункт Instagram-визитка (если его нет, обновите приложение, а также проверьте, чтобы у вас был настроен профиль компании в Инстаграм):

После этого появится возможность настроить дизайн вашей Инстаграм-визитки, и в этом плане возможности следующие:

— можно сделать фон визитки в виде градиентной заливки цветом (цвет можно менять кликом по фону):

— можно сделать фон визитки в виде смайликов (смайлики можно выбирать кликом по фону):

— можно сделать фон визитки в виде вашего селфи с различной анимацией (селфи делается тут же, анимацию можно менять кликом по фону):

Когда дизайн визитки готов, то можно ее скачать. Для этого нажимаем соответствующую кнопку в правом верхнем углу:

И выбираем место, куда будем сохранять визитку. В данном примере я выбрал диск Гугл:

Получившаяся Инстаграм-визитка будет выглядеть примерно вот так:

Теперь вы можете разместить эту визитку где угодно, и другие пользователи Инстаграм смогут через мобильное приложение просканировать эту визитку и подписаться на ваш аккаунт Инстаграм.

В качестве наглядного подтверждения данного факта я открыл получившуюся визитку на своем ноутбуке:

И со своего телефона через другой аккаунт Инстаграм просканировал ее, в результате чего был получен требуемый результат:

Теперь вы знаете, что такое Instagram-визитка, для чего она нужна и как ей пользоваться.

Надеюсь, моя статья была вам полезна. Оставьте обратную связь в комментариях!

Не спешите уходить, вам наверняка будет интересно прочитать статью про то, как можно расширить описание бизнес-профиля в Инстаграм за счет адреса организации. Подробности по ссылке.

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That means they are: 90003 90091 90022 90010 S 90011 pecific 90023 90022 90010 M 90011 easurable 90023 90022 90010 A 90011 ttainable 90023 90022 90010 R 90011 elevant, and 90023 90022 90010 T 90011 imely 90023 90112 90002 As you build your Instagram presence, it’s okay to have goals based on vanity metrics like likes, follows, and comments.But make sure you also set goals that relate to real business objectives. Which leads us to … 90003 90019 Focus on the right performance metrics 90020 90002 The exact metrics to measure and track will vary for each business. But, broadly, you should focus on metrics related to the social funnel. 90003 90002 That means your goals should align to one of the four stages in the customer journey: 90003 90091 90022 90010 Awareness 90011: Includes metrics like brand awareness, follower growth rate, and post reach.90023 90022 90010 Engagement 90011: Includes metrics like engagement rate (based on likes) and amplification rate (based on shares). 90023 90022 90010 Conversion 90011: In addition to conversion rate, this includes metrics like click-through rate and bounce rate. If you’re using paid ads, conversion metrics also include cost per click and CPM. 90023 90022 90010 Customer 90011: These metrics are based on actions customers take, like providing testimonials. 90023 90112 90019 Commit to a regular posting schedule 90020 90002 Once you start building a following on Instagram, your fans will expect to see posts from you on a regular basis.You want to keep them aware of your brand and engaged with your content without overwhelming them to the point that they tune out-or worse, unfollow. 90003 90002 There’s no one time that’s best to post for all businesses. Hootsuite and Unmetric analyzed 200,000 Instagram posts in 11 different industries and determined that the best time to post on Instagram varies greatly depending on your industry. The Food and Beverage industry, for example, finds the most success posting at 12 p.m., while the Education industry receives lost of engagement when they post at 4 p.m. 90003 90002 Besides benchmarking your account against other top brands in your industry, you’ll need to do some testing to determine what times seem to create the most engagement for your posts (more on that later). 90003 90002 The key factor is to understand when your audience is online. Remember that they may not be in the same time zone as you are. Instagram Insights shows you exactly when your followers are online, broken down by day. 90003 90002 90003 90002 To access this information, go to your Instagram business profile, click the 90010 three bars icon 90011 in the top right, then click 90010 Insights 90011.Click on the 90010 Audience 90011 tab and scroll down to see active times. 90003 90002 Once you determine your best time to post, create a content calendar to plan and schedule your Instagram content in advance. 90003 90013 Step 3: Optimize your profile 90014 90002 You entered some basic profile information when you first created your Instagram business account. Now it’s time to optimize your profile for the best results. Here’s a quick video that goes over the highlights: 90003 90002 90166 90167 90003 90019 Tweak your bio 90020 90002 Your Instagram bio is only 150 characters long, but it needs to do a lot of heavy lifting.It tells first-time visitors who you are, what your brand is all about, and why they should care. 90003 90002 How do you cram so much information into such a small space, while also conveying brand personality? We’ve got a full guide to creating an effective Instagram bio for business, but here are some quick tips: 90003 90091 90022 90010 Use your brand voice 90011: Convey your personality. Go casual, or professional, or a little bit cheeky, depending on what makes the sense for your business.90023 90022 90010 Include hashtags 90011: Instagram bio hashtags are clickable, and are a great way to show off user-generated content. 90023 90022 90010 Try emoji 90011: These little symbols can help you convey a lot of information in just one character. 90023 90022 90010 Use spacing and line breaks 90011: Line breaks make your bio easier to read online. 90023 90112 90019 Optimize your profile pic 90020 90002 For most businesses, the best profile pic is some version of your logo.Use the same picture you use on other social profiles to help people instantly identify your brand. 90003 90002 Your profile photo displays as 110 x 110 pixels, but it’s stored at 320 x 320 pixels. That means it’s a good idea to upload a photo at least 320 pixels square to ensure you’re ready if Instagram changes how profile photos are displayed. 90003 90002 Your profile pic is cropped into a photo on the app, so make sure your logo is fully visible in this shape. 90003 90019 Make sure your profile is complete 90020 90002 Use all the components of your Instagram business account to their full advantage.90003 90091 90022 90010 Name and username 90011: These are the only parts of your Instagram profile that are included in Instagram search, so use them wisely. Include your real brand name as well as any variations (like a common abbreviation). Using the same username (or handle) on all social networks makes it easier for fans to find you. 90023 90022 90010 Website 90011: This is the only spot on Instagram where you can post an organic clickable link, so be sure to include one! Link to your website, your latest blog post, a current campaign, or a special Instagram landing page.90023 90112 90019 Take advantage of Instagram business profile features 90020 90002 When you use Instagram for business, you gain access to several profile features not available to personal accounts. Whether you’re converting a personal account or starting from scratch, make sure you take advantage of these business-only options: 90003 90091 90022 90010 Contact information 90011: Include your email address, phone number, or physical address so fans can connect with you directly from your profile.When you add contact information, Instagram creates corresponding buttons (Call, Email, or Get Directions) for your profile. 90023 90022 90010 Category 90011: This appears under your name and shows people at a glance what you do. 90023 90022 90010 Call-to-action buttons 90011: These allow users to book an appointment, make reservations, buy tickets, and more, right from your Instagram profile. From your business profile, tap 90010 Edit Profile 90011, then 90010 Contact Options 90011, then 90010 Add an action button.90011 90023 90112 90002 Comme Deux uses all of the available business profile options for the Instagram business account. Their physical address is shown, the category is indicated as Health / Beauty, and they have a Shop call-to-action button. 90003 90002 90003 90013 Step 4: Share great content 90014 90019 Create a visual aesthetic for your brand 90020 90002 Instagram is all about the visuals, so it’s important to have a recognizable visual identity. 90003 90002 First, think about what you will showcase in your posts.In some cases, the content will be obvious: a clothing line might showcase its clothes, and a restaurant might post photos of its food. 90003 90002 If you offer services, try showcasing customer stories (maybe gathered through a branded hashtag). Or go behind the scenes to highlight office life or introduce fans to the people who make your company tick. 90003 90002 Once you decide on a content theme, go for a consistent visual look. That means consistent colors and filters and an overall aesthetic that is easy to spot as your fans scroll through their Instagram feed.90003 90002 Chef and author Dennis Prescott has a visual style that’s instantly recognizable, and they get an incredible engagement rate. With less than half a million followers, he routinely racks up 10,000 to 20,000 likes and hundreds of comments on his posts. 90003 90002 90003 90019 Take amazing photos 90020 90002 To make Instagram work for your business, you’ve simply got to have great photos. But you do not need to be a professional photographer, and you do not need a lot of equipment.90003 90002 Your mobile phone is your best friend when it comes to Instagram photography, since you can post straight from your device. Here are some tips to get the best photos when shooting with your phone: 90003 90091 90022 90010 Use natural light 90011. No one looks great with a flash lighting up the oiliest parts of their face and casting weird shadows on their nose and chin. The same is true for product shots. Natural light just makes shadows softer, colors richer, and photos nicer to look at.90023 90022 90010 Avoid harsh light 90011. Late afternoon is an unbeatable time to take photos. Cloudy days are better than sunny ones for mid-day shooting. 90023 90022 90010 Use the rule of thirds 90011. Your phone camera has a grid built in to help you follow this rule. Place your subject where the grid lines meet to create an interesting photo that’s off center but still balanced. 90023 90022 90010 Try different angles 90011. Crouch down, stand on a chair-do whatever it takes to get the most interesting version of your shot (as long as its safe to do so, of course).90023 90112 90019 Edit your photos like a pro 90020 90002 No matter how great your photos are, you’ll likely want to edit them before posting to Instagram. Consistent editing is one way to maintain your brand aesthetic and make your images recognizable. 90003 90002 Mobile photo editing apps like VSCOcam or Enhance provide additional filters or editing options to help you find your unique style. You can import photos that you edit or filter elsewhere into Instagram to post them on your feed.90003 90019 Tell great stories with Instagram Stories 90020 90002 More than 400 million people use Instagram Stories every day, and 39 percent of people surveyed said they became more interested in a product or band after seeing it on Stories. In fact, a third of the most viewed Instagram Stories are posted by businesses. 90003 90002 Content that disappears after 24 hours and live broadcasting features make Instagram Stories the perfect place to take creative risks with attention-grabbing photos and videos.90003 90002 90296 90167 90003 90002 How can you make the most of Instagram Stories? Not surprisingly, this aptly name feature is a great platform for storytelling. Tell authentic brand stories that have a beginning, a middle, and an end. Get creative with Stories slideshows and provide real value for your viewers to get them in the habit of watching your Stories consistently. 90003 90002 End your Stories with a powerful call-to-action to convert your Stories views into measurable business successes.90003 90002 Need some inspiration? Check out some great examples of brands using Instagram Stories effectively. 90003 90002 Want to extend the life of your Instagram Stories content beyond 24 hours? You can do that with Instagram Stories Highlights. 90003 90019 Write compelling captions 90020 90002 Instagram may a visual platform, but that does not mean you an neglect your captions. Captions allow you to tell the story that makes the photo meaningful. Captions can make your followers think, laugh, and feel a connection to your brand.90003 90002 Mr. Pokee the hedgehog is cute and all, but the captions that accompany his photos give the account personality and and make fans want to stop and engage. 90003 90313 90314 90002 To create compelling captions, you need to develop a clear brand voice. The most important thing is to be consistent. Do you use emoji in your captions? Are there grammatical guidelines your brand follows? What hashtags do you use? A good set of style guidelines will help keep your captions distinct and on-brand.90003 90002 For tons of great Instagram caption examples, and tools that will help you make your own captions even better, check out our post on how to write Instagram captions for business. 90003 90013 Step 5: Grow and engage your audience 90014 90019 Follow and engage with relevant Instagrammers 90020 90002 Social networks are all about community. A community relevant to your brand already exists on Instagram. You just have to find them. One way to do that is to engage with people and brands they already follow.90003 90002 Start by monitoring industry hashtags and commenting on appropriate Instagram posts. Follow the people who participate in these discussions. This is a simple way to make your presence known to people who are likely to be interested in your content. 90003 90002 As you get more involved in Instagram communities, you’ll get a sense of the hashtags that inspire the most response. Which leads us to … 90003 90019 Use the right hashtags 90020 90002 Hashtags help make your Instagram content easier to find.90003 90002 Captions on Instagram are not searchable, but hashtags are. When someone clicks on or searches for a hashtag, they see all the associated content. It’s a great way to get your content in front of people who do not already follow you. 90003 90002 You might want to consider creating your own branded hashtag. A branded hashtag embodies your brand and encourages followers to share photos that fit that image. It can be a great source of user-generated content and encourage community among your fans.90003 90002 Amsterdam Marketing uses the #iamsterdam hashtag to collect user-generated content, which they reshare to promote a colorful and visitor-created feed of the city. 90003 90002 90003 90002 Want to know more? Check out our full guide on how to use hashtags on Instagram. 90003 90019 Respond to comments and mentions 90020 90002 Remember: this is social marketing. You can not neglect the social aspect. That means responding to comments and mentions of your brand on Instagram, so users feel motivated to keep engaging with your brand.90003 90002 You might be tempted to automate your engagement using bots. Do not do it. We tried it, and it does not work out so well. Dedicate some time to responding authentically when someone mentions or tags your brand. 90003 90019 Work with Instagram influencers 90020 90002 Influencer marketing is a powerful way of gaining access to an engaged and loyal Instagram following by working with an Influencer whose fans might be interested in your brand. 90003 90002 Even small brands with limited budgets can use influencer marketing by working with micro-influencers: people with a smaller but dedicated following.90003 90002 For real-world insights on how to best work with Instagram influencers to grow your Instagram business following, check out our insider tips in this post from influencer Lee Vosburgh, creator of the 10 × 10 Style Challenge. 90003 90019 Promote your account on other channels 90020 90002 If you’ve got an established following on other social networks, let those people know about your Instagram business account. Make sure to tell them what kind of content you’ll share on your Insta profile, so they know why it’s worth their time to follow you in more than one place.90003 90002 Try embedding Instagram posts directly in your blog to showcase your best content and make it super-easy for blog readers to follow you, like this: 90003 90363 90314 90002 Include your Instagram handle in your email signature, and do not forget about print materials like business cards, flyers, and event signage. 90003 90019 Use Instagram ads to get in front of a large and targeted audience 90020 90002 Instagram can provide great organic business results, but it’s also worth investing in Instagram ads to ensure you get your content in front of a wider (but very targeted) audience.90003 90002 In addition to extending the reach of your content, Instagram ads include call-to-action buttons that allow users to take action straight from Instagram, reducing the number of steps required to get them to your website or promotion. 90003 90002 Get all the details on how to use Instagram ads for your business in our detailed blog post on that topic. 90003 90019 Run an Instagram-specific campaign 90020 90002 An Instagram campaign can help you achieve a specific goal more quickly than you could by simply following your overall Instagram business marketing strategy.90003 90002 Campaigns can involve ads, but they’re not only about paid content. They involve intense focus on a specific goal for a set period of time, in both your organic and paid posts. 90007 We walk you through all of the details in our post on creating successful Instagram marketing campaigns, but here are some potential campaign ideas to get you started. 90003 90091 90022 Run an awareness campaign to increase your overall visibility on Instagram. 90023 90022 Promote a sale using shoppable Instagram posts.90023 90022 Drive engagement with an Instagram contest. 90023 90022 Collect user-generated content with a branded hashtag. 90023 90112 90013 Step 6: Measure success and make adjustments 90014 90019 Track results with analytics tools 90020 90002 Once you’re using Instagram to promote your business, you need to check in regularly to see how your progress matches up to your business goals. 90003 90002 You’ll want to track the results of individual posts, ads, and stories, as well as your Instagram business account as a whole.90003 90002 There are a lot of numbers to keep an eye on, but there are plenty of analytics tools to help you keep it all sorted. 90003 90002 We’ve got the details in our post on the 7 best analytics tools when using Instagram for business. 90003 90019 Use A / B testing to learn what works (and what does not) 90020 90002 One of the best ways to consistently improve your results is to test each new strategy to see how it performs. As you learn what works best for your specific audience, refine your strategy.90003 90002 Here’s the basic outline of an A / B test on Instagram: 90003 90021 90022 Choose an element to test (image, caption, hashtags, etc.) 90023 90022 Create two variations based what your research tells you. Keep the two versions the same except for the one element you want to test. 90023 90022 Track and analyze the results of each post. 90023 90022 Choose the winning variation. 90023 90022 Test another small variation to see if you can improve your results further. 90023 90022 Share what you learn throughout your organization to build a library of best practices for your brand.90023 90022 Start the process over again. 90023 90042 90002 Learn more in our post on social media A / B testing. 90003 90002 And there you have it-now you’re ready to craft your own strategy and put it into action. Good luck. 90003 90002 90010 Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today.90011 90003 90002 Get Started 90003 .90000 7 Tips on How to Write Good Instagram Captions 90001 90002 90003 90004 Using Instagram for more product sales goes beyond uploading a great photo or video. 90005 90006 A good Instagram caption is just as important as the Instagram video or photo itself! 90007 90004 With over 72% of Instagram users reporting that they have purchased something after seeing it on Instagram, it’s crucial that you know how to motivate your followers to buy your products with Instagram marketing. 90007 90004 And a great Instagram caption can help you do just that! 90007 90004 After all, that customer base of over 500 million daily users is just too big to ignore! So let’s dive in and talk about how to write Instagram captions that inspire your followers to take action.90007 90014 Why Good Instagram Captions Drive More Sales 90015 90004 A great Instagram photo or video helps stop your audience from scrolling past, but your Instagram caption has the potential to draw them in even more! 90007 90004 It encourages followers to engage with your Instagram post and moves them closer to a sale with a meaningful call to action. 90007 90004 So while a picture may be worth 1,000 words, an engaging Instagram caption could be worth 1,000 dollars! 😉 90007 90022 Start a Free Trial of Tailwind for Instagram! 90023 90004 No credit card required 90007 90014 How to Write Great Instagram Captions in 7 Steps 90015 90004 Though much of your success depends on motivating Instagram captions, there’s no need to panic even if you are not a natural writer.90007 90004 Creating Instagram captions that have people engaging with your posts and making purchases is not difficult if you keep a few handy tips in mind! 90007 90004 These seven steps will help you learn how to write a caption on your Instagram photo that leaves your followers scrambling to find out more! 90007 90004 And guess what? These do not just apply to Instagram sales — you can use these tips to build engagement, or encourage people to read your latest blog posts! 90007 90036 1.Develop Your Brand Voice in Your Instagram Captions 90037 90004 Think of your brand voice as the personality behind your communication with your audience. Developing your brand voice is key to building a connection with your audience so you can sell your products on Instagram. 90007 90004 Your brand voice might be funny, casual, sarcastic or even formal. Just remember, consistency is key when it comes to how to write good Instagram captions! 90007 90004 A consistent brand voice will help develop an emotional connection with your audience, which is important! Why? 90007 90004 Customers who feel emotionally connected to a brand are 4 times more likely to buy from that brand and 10 times more likely to shop a website on a mobile device.90007 90004 A great example of this is Denny’s Diner. Each post includes their recognizable snark along with humor, a fun and attractive image, and a direct tie to the brand. 90007 90036 2. Create Several Drafts of Your Instagram Caption Text 90037 90004 When you create an Instagram post on the fly, your caption might not be the best it can be. 90007 90004 Oftentimes the answer to how to write an instagram caption that truly works, is to try writing it a few times! 90007 90004 Instagram captions should go through a couple drafts before being published to your feed, which means you do not want to rush your caption copywriting! 90007 90004 Planning is key when creating captions that sell.By using Tailwind’s Instagram scheduling tool you can plan out your captions ahead of time, and even save them as drafts while you’re perfecting them! 90007 90058 90004 And just like any other piece of copy, 90060 you should carefully proofread your captions. 90061 90007 90036 3. Include a Call To Action (CTA) In Your Captions 90037 90004 If you do not effectively direct your followers to take action, they likely will not. Your caption CTA will likely direct viewers of your Instagram post to visit your checkout page, and hopefully get them to purchase your product! 90007 90004 90060 Some examples are CTA’s are: 90061 90007 90071 90072 «Visit the clickable link in our bio to learn more.»90073 90072 «View our newest collection by clicking the link in our bio.» 90073 90072 «(your item) is on sale now. Link in bio! » 90073 90078 90004 Your motivating call to action should be front-loaded and placed near the top of your caption. Even though you have 2,200 characters to work with, Instagram only displays the first three lines (or 125 characters) of captions before adding a «read more» link in user feeds. 90007 90004 Your audience might not always click to «read more», so include your CTA near the top.90007 90083 90004 @beaumade directs users to virtually try on engagement rings by front-loading their CTA. Sounds fun, right? 90007 90004 Captions can be fun and inspiring, but if they’re going to help sell your products, your CTA needs to direct users to a place where they can purchase the products you sell. 90007 90004 One way to do that is through Shoppable posts. Shoppable posts on Instagram allow you to tag your products directly in your post, so your audience can tap the item they wish to purchase, and go directly to the checkout page.90007 90004 You can have more than one link per shoppable post, making it easy to promote multiple products to your audience! 90007 90092 90004 @topshop uses shoppable posts to link to their apparel. 90007 90004 You can also add a link to your bio to direct users to product / checkout page. 90007 90004 And if you have over 10,000 followers, you can direct your users to your story where they can then use the «swipe up» link feature to bring them directly to your checkout page.90007 90036 4. Use Instagram Captions That Trigger Emotions 90037 90004 Our emotions heavily influence what we buy. Tapping into your followers ’emotions through your caption can help increase sales and can be done so when we can evoke feelings of: 90007 90071 90072 Fear 90073 90072 Belonging 90073 90072 Trust 90073 90072 Inspiration 90073 90078 90022 Fear 90023 90004 Fear (90116 or FOMO: Fear Of Missing Out 90117) can drive your followers to purchase your product.60% of millennials have made a purchase within 24 hours of feeling FOMO. 90007 90004 Using fear or «FOMO» to drive sales does not mean you are making your customers feel anxious, worried or any other harmful emotion. 90007 90004 Simply stating that you have a limited quantity in stock or setting a time limit on when the item can be purchased is sufficient. 90007 90123 90004 @Travelocity uses FOMO to promote trips and vacations by using a specific holiday as their limited-time offer.90007 90022 Belonging 90023 90004 We all crave connection and want a sense of community. Speaking to your followers as if they are part of your tribe can help develop that sense of belongingness with your brand which will help you sell products. 90007 90130 90004 @airbnb speaks to their audience through their captions as if they are one big family. 90007 90022 Trust 90023 90004 Seventy percent of consumers use online reviews to help them make a purchase. 90007 90004 Rather than expecting your potential customers searching for product reviews on their own, why not highlight reviews in your captions? 90007 90004 Adding customer testimonials to your captions can help you build trust between you and your audience.90007 90004 You can even re-post user-generated content to use as your photo — people love to see Instagrammers like them talking about your products! 90007 90022 Inspiration 90023 90004 A challenging aspect to e-commerce is that your potential buyer can not hold the product in their hands before they buy. 90007 90004 Use your captions to describe to your followers how your product can help improve their life — or even to describe in detail what the product looks or feels like up close! 90007 90149 90004 @lornajaneactive inspires their community to be healthy and active through their posts that promote their products.90007 90036 5. Add Hashtags to Instagram Captions 90037 90004 When creating Instagram captions, you’d be selling yourself short (no pun intended!) If you only focused on the copy! The right hashtags will help you extend your reach, get your posts seen by more potential customers, and help grow your Instagram account. 90007 90004 Instagram allows up to 30 hashtags in your caption and finding those hashtags can be a challenge if you’re manually searching for them for each and every Instagram post.90007 90004 Tailwind’s Hashtag Finder and Hashtag Typeahead helps you find hashtags that can expand your reach to new customers without needing to perform any research. Simply enter your initial hashtag, and Tailwind will begin to populate a list of hashtags. 90007 90004 Once you find a list of hashtags that works for you, create a reusable hashtag list in Tailwind. 90007 90162 90004 Tailwind’s Hashtag Finder helps you find the best hashtags for your Instagram posts. 90007 90036 6.Use Emojis in Instagram Captions ✍🏻 90037 90004 Using emojis in your caption can increase your engagement by nearly 43%! 90007 90004 All that extra engagement can help your post reach more potential customers that you can then direct to your product page. 90007 90004 They also add personality, bringing your content to life. Look at how that emoji helps us understand exactly what Jeff is talking about! 🧔🏻 90007 90036 7. Keep the Conversation Going 90037 90004 After your post has published, do not forget to reply to any comments or questions you receive.Companies who engage with customer service requests over social media report 20% -40% more revenue per customer. 90007 90004 Whether you are receiving positive or negative feedback, it is important to reply to each and every comment! 90007 90179 90004 Want to effortlessly brainstorm hundreds (and even thousands) of share-worthy posts to grow a massive Instagram following? 90060 Watch this 100% free webinar to learn all our secrets! 90061 90007 90184 90014 Conclusion: How to Write a Good Caption For Instagram 90015 90004 Great captions help you sell your products on Instagram because they: 90007 90071 90072 Increase engagement 90073 90072 Create a two-way conversation between your brand and your followers, 90073 90072 Direct your followers to a checkout page with a powerful call to action 90073 90078 90004 Remember, when creating Instagram captions that sell, your caption should be front-loaded so your audience does not miss it by needing to click «read more.»90007 90004 By using Tailwind’s Instagram scheduler, you can not only plan your captions out ahead of time, you can also search for the best hashtags to make sure you are increasing your reach as much as possible. 90007 90004 Lastly, do not forget to respond to any questions or comments you receive. That’s what builds your community and ultimately your engagement, traffic, and sales. 90007 90004 90116 Have you had success using these tips on how to write the perfect Instagram caption? Give us your insights below! 90117 90007 90022 Start a Free Trial of Tailwind for Instagram! 90023 90004 No credit card required 90007 90004 90060 📌 Pin me: 90061 90007 90215 .90000 How to Design a Business Card: The Ultimate Guide 90001 90002 If 90003 American Psycho 90004 has taught us nothing else, it’s the importance of business cards. 90005 90002 These business multi-tools fulfill many of the professional’s basic needs: advertising, brand recognition, call-to-action, and of course contact information. When designed right, these pocket-sized billboards can leave a lasting impression and create life-long customers from passing strangers. 90005 A simple yet whimsical business card design by Mad pepper.90002 A business card is a small, printed, usually credit-card-sized paper card that holds your business details, such as name, contact details and brand logo. Your business card design is an essential part of your branding and should act as a visual extension of your brand design. 90005 90002 In this guide, we’ll run through everything you need to know about business card design so you can tell your designer exactly what you want. Business cards should above all be personal, so this guide explains what your options are for the card that’s most … you.90005 90002 But before we get into the 8 steps of business card design, let’s talk a little about what you’ll need before you start. 90005 90014 Before you start … 90015 — 90016 A clean and structured business card design by vanessarnaynard. 90002 Whether you’re an individual freelancer, founder of a young startup, or part of an established enterprise, there are two crucial design components you need finalized before you even begin thinking of business cards: 90005 90002 We’ve just sent you your free business card ebook.90005 90021 90022 Finished logo 90023 90022 Brand color scheme 90023 90026 90002 Logos and color schemes are the two most important visual choices for branding. Not only will these elements play a big part in creating your business card, they’ll also help influence other areas like layout and identity. 90005 90002 We do not have time to do these topics justice here, but refer to our previous guides: 90005 90014 Know thyself 90015 — 90016 An eye-catching business card design by Illustira.90002 There’s one other preliminary activity that makes the rest of the business card design process run more smoothly. You need to know what you want to communicate. What kind of brand are you, as an individual or business? What do you want your business card to say, not just with words, but with the design? 90005 90002 This is also a topic worthy of its own discussion, so if you want to dive deeper, here’s a shortlist of questions to ask yourself for determining your personal brand identity.Taking a few minutes of reflection about your personal brand will help with some business card design questions down the line, particularly when it comes to displaying your personality. 90005 90014 How to design a business card in 8 steps 90015 — 90016 90002 Once you have your logo, brand color scheme, and a good idea of ​​what you want your card to say about you, you’re ready to start. Just follow the 8 steps below to determine which business card design would work best for you. 90005 90043 1.Choose your shape 90044 90002 If you’ve already decided on a traditional rectangular business card, you can skip ahead to the second step. If, however, you want to learn about 90003 all 90004 your options, even outside-the-box strategies, keep reading. 90005 90002 As printing techniques grow more advanced and affordable, professionals have more room to explore alternative shapes. The printing technique of 90050 die-cutting 90051 allows you to cut out any shape you want and still print in bulk.90005 Business card by Rose «for The Poke Story. 90002 On the conservative end of the spectrum, you could simply round the corners for a friendlier business card. 90005 Business card by Rose «for HERB. 90002 But if you really want to be playful or stand-out, you can use virtually any shape: animal mascots, outlines of products your sell, or a shape that’s wholly original. 90005 Business card by Stanojevic for Cireson. 90002 You can even build your entire business card theme around clever cutting.Cireson’s business card design uses shape to really highlight the employee picture, giving them a more personable and therefore approachable feel. 90005 90002 Whether or not to use creative shapes depends on the image you want to convey. Special shapes make you seem more fun and help you make an impression, but can have an adverse effect on more formal industries. You’ll also want to keep in mind logistics, such as how the card fits in a wallet. 90005 Business card by sashadesigns for STIR. 90002 You may want to revisit the option of die-cutting after finalizing your design in step 6.For example, some companies such as STIR above like to die-cut areas of their logo. 90005 90043 2. Choose your size 90044 90002 Your next decision is the size of the card. This mostly depends on the standard of the country, so that’s a good place to start. Even if you plan to stand out, you have to know what everyone else is doing to go against it. 90005 90021 90022 North American Standard: 3.5 × 2 in. (88.9 × 50.8 mm) 90023 90022 European Standard: 3.346 × 2.165 in. (85 × 55 mm) 90023 90022 Oceania Standard: 3.54 × 2.165 in. (90 × 55 mm) 90023 90026 90002 No matter the size, you always want to consider three factors when designing: 90005 90021 90022 90050 Bleed area 90051: the outermost part of the card likely to be removed. 90023 90022 90050 Trim line 90051: the target line for cutting cards. 90023 90022 90050 Safety line 90051: anything outside this line is subject to cutting mistakes. Do not let essential elements like text or logos fall outside this line. 90023 90026 Bleed area, trim line, and safety line on a standard U.S./Canadian business card, 3.5 × 2 in. (88.9 × 50.8 mm). Design by kendhie. 90002 While these areas vary depending on the size and printer, a safe bet is to set the trim line at 0.125 in. (3 mm) from the edge. From there, set the safety line at 0.125 in. (3 mm) from the trim line. That’s 0.250 in (6 mm) total from the edge of the bleed area to the inside of the safety area. 90005 90043 3. Add your logo and other graphics 90044 90002 Now we begin plotting the visual elements of your business card design, first and foremost the logo.Your logo should take center stage on your business card, although other flourishes and secondary graphics can sometimes be useful as well. 90005 Business card by pecas ™ for Omni. 90002 Do not forget that you have two sides at your disposal. One strategy is to dedicate one side of the business card exclusively to the logo, while the other side showcases the contact information of the person. However, it’s also good to have the logo on both sides, so often you’ll see a smaller, out-of-the-way logo on the side with contact information, as with Omni above.90005 90002 This is just one strategy of many, though, so feel free to experiment with logo placement until you find one for your tastes. 90005 Business card by Rose «for Londees Childrenswear. 90002 While minimalism is a popular choice for business cards, if that empty space does not suit you, you can fill it with additional graphics. In an industry like children’s clothing, Londees wants to take its cute theme as far as it will go: they expand on their sheep mascot by placing sheep doodles all over, and use a faded background to avoid clutter (also notice the use of soft blue , a playful and kid-friendly color).Even if your logo is simple or text only, any related imagery serves the same ends. 90005 90002 Additional graphics work well for showing off your brand identity. Without explicitly saying it, you can communicate your or your brand’s personality through visuals, including colors. For example, if you want to seem casual or approachable, a cute cartoon and some bright colors would do the trick. 90005 Business card by pecas ™ for Wheel Dance. 90002 Another increasingly popular trend is to instill interest and curiosity by leaving a little mystery.Typically, brands place a wordless visual with a URL on one side, and then all the necessary explanation (including brand name and employee’s name) on the other. 90005 90043 4. Add necessary text 90044 90002 What your business card actually says depends on you. Work-from-home freelancers may have no need for a postal address, while professions that consult face-to-face require it. Or maybe it’s a strategic choice, such as drawing attention to your impressive social media following. The point is, different people benefit from different text on their business cards.90005 Omni business card by IRDESIGN. 90002 So the next step is for you to decide what to put on your business card. Below is a list of some common choices, so you can decide which to include and exclude. 90005 90021 90022 90050 Name 90051 — A given. Every card needs a name. 90023 90022 90050 Company name 90051 — Another given, except for personal brands, in which case your personal name is your company name. 90023 90022 90050 Job title 90051 — For traditional cards, include your job title.This also helps remind the holder of who you are, what you do, and even how your met. 90023 90022 90050 Phone number 90051 — Even if phone is not your preferred method of communication, it is to some people. 90023 90022 90050 Email 90051 — A business card staple; email is the new norm for non-urgent business communications, partially because it allows sending documents as attachments. 90023 90022 90050 Website URL 90051 — Including your site URL is a non-aggressive invitation for visits.90023 90022 90050 Social media 90051 — If social media is relevant to your field, or you just want to show a bit of your personality, include social media links. 90023 90022 90050 Address 90051 — Necessary for drawing customers into your office or store location. 90023 90022 90050 QR code 90051 — While not as popular as years past, a QR code is still a viable shortcut to transferring whatever data you desire. 90023 90022 90050 Slogan 90051 — Completely optional, a slogan helps with brand identity and adds a little personality.90023 90026 90002 Remember that business cards are not just about giving information but also retaining it. People may already know your number, address, or URL, but keep your card handy in case they forget it. 90005 90043 5. Choose your typography 90044 A geometric business card design by HYPdesign. 90002 Once you know what you want to say, you can choose how it looks. While typography is always important, it’s especially pertinent to business cards since you have to make text completely legible and have only a small space to work with.90005 90002 We’ve just sent you your free business card ebook. 90005 90002 Let’s break up typography into three main categories: 90005 90002 90050 Size 90051. To maintain readability, you want 90003 all 90004 your text to be 90003 at least 90004 8 pts. However, you want your most important elements (like your name) to stand out, so feel free to vary the text sizes. Also consider empty space-you do not want to clutter your card, so leave your text small enough that there’s plenty of breathing room around each element.90005 90002 90050 Font 90051. We’ve already spoken at length about fonts and how they influence your brand identity, so feel free to check out 90003 The 5 types of fonts and how to use them 90004 for a more in-depth treatment. Just remember to choose a font that represents the personality you’re going for. A clean and modern sans-serif, an individualistic and elegant script or a classic and timeless serif font? Below are some examples of what different font styles bring to the table. 90005 Business card design by pecas ™ for Pucked.Go Mint Consulting business card design by Arthean.Business card design by Jecakp for Conejo Construction. 90002 90050 Color 90051. Here’s where a pre-existing brand color scheme comes in handy. Staying on-brand, choose text colors that go well with the background color of your card, which should also be a brand color. Similar colors may look nice together but can be hard to read, so experiment with contrasts for legibility. 90005 Business card by DIYdesign for Two Hounds Trading Co. 90002 The golden rule for typography is to prioritize legibility over all else.It does not matter how artistic your font is if no one can read what it says. 90005 90043 6. Consider special finishes 90044 90002 Now that you’re reaching the final stretch, it’s time to start considering printers-especially in terms of what they can offer. Certain printers offer special finishes that can go a long way in making a lasting impression. See if any of these «special effects» can benefit your business card design strategy. 90005 90002 90050 Embossing. 90051 This technique creates three-dimensional reliefs, making certain areas «pop out.»Like spot UV coating, you can use it to draw attention to specific aspects of your card, even words. 90005 Business card by sashadesigns for Whissel Realty. 90002 90050 Letterpressing. 90051 Rather than raising the paper, letterpress printing pushes the paper down while inking it. The result is something like an engravement, typically with special ink to draw further attention. Especially useful for letters, giving your words a heightened gravitas. 90005 90002 90050 Foil stamping. 90051 If you want something shiny and reflective like tin foil, you can apply foil stamping to images or even just parts of images.This also works for accenting text, if you’ve chosen a bold enough typeface. 90005 90002 90050 Spot UV coating. 90051 A lot of cards have a sleek varnish to create a sheen and smooth texture. Spot UV coating is the same thing, except only applied to certain areas. That means you can apply a gloss on only your logo, specific graphics, or even a word or phrase. Use it when you want to accent certain areas over others, but be mindful of how it affects the overall composition when only a portion is shiny.90005 90043 7. Pick a designer 90044 This business card for Gary’s tutoring looks like an index card. Business card design by green in blue. 90002 If you really want a stellar business card, it’s a good idea to find a professional designer who can create the perfect card for you. You can look for a local freelance designer or search on a platform like 99designs for a designer with the right style and experience. Make sure to check out their portfolio to see if they’re a good fit for your brand.90005 90002 Once you’ve found the right person, try to communicate clearly what your business is all about and what style and vibe you are looking for, so your designer can turn your vision into reality. 90005 90043 8. Finalize your design 90044 90002 With all the elements in place and an accurate prediction of your final color choices and special finishes, you can reevaluate your design to make sure everything works. 90005 90002 First, examine the visual flow: how does your eye move when looking at the card.What do you notice first? Last? A good visual flow should start with the logo, then the name, and then the secondary information, finishing on any secondary images if they’re there. You can always change and optimize the visual flows by changing an element’s size and location. 90005 90002 You also want to clear out as much clutter as you can. Is all the information necessary? The fewer the remaining elements, the more impact each makes. 90005 90002 Double-check to make sure you did not fall into any common pitfalls.Is the text legible? Do the colors clash? Are any elements too close to the edge? 90005 Business card by (VEER) for Murray’s Beverage. 90002 Do not forget to have your designer send you the finished product as a vector file and a vector-based PDF. You want to use vector images in case you need to change the size, and PDFs are readable by practically every printer. 90005 90014 Advanced techniques 90015 — 90016 90002 These eight steps are all you need to create a fully functional business card, but if you want to go the extra mile, consider these more advanced tips: 90005 90002 90050 Stand out with a clever idea.90051 If your industry allows some whimsy, you can employ more experimental strategies for separating yourself. 90005 Saleular business card by ivdsgn. 90002 This could be something thematic, like Saleular’s iPhone cards, or something more complex. For example: 90005 90021 90022 scented inks 90023 90022 duplexing and triplexing (doubling or tripling the card’s width to make it thicker) 90023 90022 using alternate materials (metal, plastic, rubber, etc.) 90023 90022 folded cards 90023 90022 transparent cards 90023 90026 Business card by design_C.90002 That last trend we’re seeing a lot of lately, and for good reason. There’s a lot you can do with a see-through card, like Remote Pilot’s mock pilot scope. 90005 90002 90050 Avoid borders. 90051 Borders may seem like a smart aesthetic choice to frame the content of your card-and they are, in theory-but the prevalence of cutting mistakes means borders do more harm than good. Cutting every single card perfectly in a bulk order is pretty much a fantasy, and that’s why it’s best to design with bleed and safety areas.With borders, tiny mistakes in cutting are exaggerated and bring down the whole design. 90005 90002 90050 Save money on colors. 90051 If you’re working on a budget, do not skimp on materials or the quantity. You can cut out a chunk of the cost just by using only one or two colors. The more colors you add, the more the price goes up, and a smart designer will know how to make one or two colors look just as good. 90005 90014 Takeaway: a modern coat of arms 90015 — 90016 90002 Your card is more than just your contact information-it’s a representation of you and your brand.Some people are handed cards every day, so you need yours to both stand out and paint you in a favorable light. Do not cut corners with designing your business card. Spend ample time coming up with the perfect design and then find a skilled designer to turn your vision into a reality. 90005 90002 90262 Want a business card that knocks people’s socks off? 90263 90264 Work with one of our talented designers to create the perfect one for you! 90265 90005 .