Aida model – Модель AIDA в маркетинге и продажах — искусство использования

АИДА (маркетинг) — Википедия

Материал из Википедии — свободной энциклопедии

АИДА (акроним от англ. AIDA — Attention, Interest, Desire, Action — внимание, интерес, желание, действие) — принятая в практике маркетинга модель потребительского поведения, описывающая последовательность событий, ведущих к принятию решения о покупке: внимание → интерес → потребность → действие.

Применяется при формировании стратегии сбыта, при подготовке торговых дилеров, менеджеров.

Модель АИДА, как считается[1], предложена специалистом по рекламе Элайасом Сент-Эльмо Льюисом (англ.)русск. в 1898 году (США)[2]. Некоторые авторы[кто?] расшифровывают «А» как аwareness (знание, осознание), а «D» как demand (потребность, спрос) или decision (решение).

Артур Фредрик Шелдон в книге «Искусство продаж» (The Art of Selling) 1911 года расшифровывает модель AIDA следующим образом:[3]

  • A — Favorable Attention (благожелательное внимание);
  • I — Interest (интерес);
  • D — Desire (желание);
  • A — Action (действие);
  • S — Permanent Satisfaction (сохраняющееся удовлетворение)
    .

Суть состоит в том, что любое рекламное обращение должно привлечь внимание потенциального потребителя, затем вызвать его интерес, который перейдет в желание обладать товаром и, наконец, побудить к действию — покупке. Здесь классическая модель заканчивается. Удовлетворение же означает, что после этих процедур нужно еще добиться того, чтобы потребитель остался удовлетворенным продукцией. Такой потребитель может рассказать о покупке родным и знакомым, стать постоянным клиентом компании и приобретать другие её продукты.[источник не указан 436 дней]

  1. ↑ Barry, T.E. The development of the hierarchy of effects: an historical perspective, USA, 1987
  2. The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. "Catch-Line and Argument," by E. St. Elmo Lewis, The Book-Keeper, Vol. 15, February 1903, p. 124.
  3. ↑ Артур Фредрик Шелдон, The Art of Selling, 1911 [1], стр. 28−29

aida model — с английского на русский

  • AIDA interactive educational freeware diabetes simulator — AIDA v4 is a freeware computer program that permits the interactive simulation of plasma insulin and blood glucose (BG) profiles for demonstration, teaching, self learning, and research purposes. It has been made freely available on the World… …   Wikipedia

  • Aida (disambiguation) — Aida may be best known for the opera Aida by Giuseppe Verdi.Aida may also refer to:In names: * Aida (name), a female given name * Garo Aida (1949 ndash; ), a Japanese photographer * Sayaka Aida (1975 ndash; ), a Japanese voice actor * Shinichi… …   Wikipedia

  • Aída Yéspica — Aída María Yéspica Jaime (* 15. Juli 1982 in Barquisimeto, Venezuela) ist ein venezolanisches Model und Schauspielerin. Leben und Karriere Nach einer erfolglosen Teilnahme an einem Schönheitswettbewerb unterzog sich Yéspica 2002 einer… …   Deutsch Wikipedia

  • Model-view-controller — (MVC) is an architectural pattern used in software engineering. Successful use of the pattern isolates business logic from user interface considerations, resulting in an application where it is easier to modify either the visual appearance of the …   Wikipedia

  • AIDA — noun [uncountable] MARKETING awareness/​attention, interest, desire, action; a description of how advertisements for a product should work, by first catching people s attention and making them interested in the product, and then persuading them… …   Financial and business terms

  • Model-Glue — is an OO web application framework based on the MVC design pattern. Its goal is to simplify development of OO ColdFusion applications. It is released under the Apache Software License 2.0 (ASL2.0)[1] Model Glue Is An Implicit Invocation framework …   Wikipedia

  • AIDA/Web — Infobox Software name = AIDA/Web developer = [http://www.aidaweb.si/contributors.html The AIDA/Web Community] latest release version = 5.6 latest release date = release date|2008|01|11 operating system = Cross platform programming language =… …   Wikipedia

  • AIDA — This article is about the marketing term, AIDA. For other uses of the term, see Aida (disambiguation). AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or …   Wikipedia

  • Aída Yéspica — Infobox Model name = Aída Yéspica birthname = Aída María Yéspica Jaime birthdate = birth date and age|1982|07|15 location = Barquisimeto, Venezuela height = 173 cm / 5 8 haircolor = black eyecolor = brown measurements = 90 61 90 weight = 55 kg… …   Wikipedia

  • Model–view–controller — A general representation of the MVC design pattern. Model view controller concept. The solid line represents a direct as …   Wikipedia

  • AIDA — A 19th century acronym used in communications for attention, interest, desire, and action. AIDA is a model for a hierarchy of communication effects often regarded as a useful guideline in creating advertisements …   Big dictionary of business and management

  • aida model — с русского на английский

  • AIDA interactive educational freeware diabetes simulator

    — AIDA v4 is a freeware computer program that permits the interactive simulation of plasma insulin and blood glucose (BG) profiles for demonstration, teaching, self learning, and research purposes. It has been made freely available on the World… …   Wikipedia

  • Aida (disambiguation) — Aida may be best known for the opera Aida by Giuseppe Verdi.Aida may also refer to:In names: * Aida (name), a female given name * Garo Aida (1949 ndash; ), a Japanese photographer * Sayaka Aida (1975 ndash; ), a Japanese voice actor * Shinichi… …   Wikipedia

  • Aída Yéspica — Aída María Yéspica Jaime (* 15. Juli 1982 in Barquisimeto, Venezuela) ist ein venezolanisches Model und Schauspielerin. Leben und Karriere Nach einer erfolglosen Teilnahme an einem Schönheitswettbewerb unterzog sich Yéspica 2002 einer… …   Deutsch Wikipedia

  • Model-view-controller — (MVC) is an architectural pattern used in software engineering. Successful use of the pattern isolates business logic from user interface considerations, resulting in an application where it is easier to modify either the visual appearance of the …   Wikipedia

  • AIDA — noun [uncountable] MARKETING awareness/​attention, interest, desire, action; a description of how advertisements for a product should work, by first catching people s attention and making them interested in the product, and then persuading them… …   Financial and business terms

  • Model-Glue — is an OO web application framework based on the MVC design pattern. Its goal is to simplify development of OO ColdFusion applications. It is released under the Apache Software License 2.0 (ASL2.0)[1] Model Glue Is An Implicit Invocation framework …   Wikipedia

  • AIDA/Web — Infobox Software name = AIDA/Web developer = [http://www.aidaweb.si/contributors.html The AIDA/Web Community] latest release version = 5.6 latest release date = release date|2008|01|11 operating system = Cross platform programming language =… …   Wikipedia

  • AIDA — This article is about the marketing term, AIDA. For other uses of the term, see Aida (disambiguation). AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or …   Wikipedia

  • Aída Yéspica — Infobox Model name = Aída Yéspica birthname = Aída María Yéspica Jaime birthdate = birth date and age|1982|07|15 location = Barquisimeto, Venezuela height = 173 cm / 5 8 haircolor = black eyecolor = brown measurements = 90 61 90 weight = 55 kg… …   Wikipedia

  • Model–view–controller — A general representation of the MVC design pattern. Model view controller concept. The solid line represents a direct as …   Wikipedia

  • AIDA — A 19th century acronym used in communications for attention, interest, desire, and action. AIDA is a model for a hierarchy of communication effects often regarded as a useful guideline in creating advertisements …   Big dictionary of business and management

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